运营管理-盒马鲜生VS每日优鲜

Freshippo(盒马鲜生)operationpurchasinglogisticsMissfresh（每日优鲜）operation&procurementlogisticsWhyFreshippoappear01contentsCONTENTSIntroductionandcharacteristics02Operationalcharacteristics03PART01WhyFreshippoappear01ThesimplefreshB2Ce-commercemodelthecostofcoldchainlogisticsisveryhigh.flowcostisveryhigh.itisdifficulttocoverlogisticscoststhelossofgoodsintheshortshelflifeofB2Cfreshe-commercecannotbeeffectivelycontrolledthereisadesignthinkinginthegene-committedtosolvingthecoreproblemofB2Cfreshe-commerce.PART02Introductionandcharacteristics02Fastdelivery:within3kmofthestore,itisdeliveredtothedoorin30minutes.multifunctional：Freshippoisasupermarket,arestaurant,andavegetablemarketonlysupportAlipaypayment,donotacceptcash,Serviceobject•First,homeuserswhospendmostofthenightathome.•Second,launchtargetedconveniencestoresorlightmealsbasedonofficescenarios.•Third,onweekends,peoplewhogotothesupermarkettotakethechildrenoutfortheuser.Fresh“onewarehousestore”：hiddenalogisticsdistributioncentertosupportonlinesalesNewsofFreshippoin2018-12-06•Freshippo'sfreshcoconutmilkexpired2monthsBoxhorse:isastolengoodsmistaken•Recently,somenetizensbrokethenewsonWeibo,sayingthatonDecember1st,theyboughttwoLithaicoconutmilkinBoxMaXianshengShanghaiJinqiaoStore.Afterarrivinghome,theyfoundthattheproducthadexpiredformorethantwomonths.Inthisregard,AlibabaofficialcustomerservicepostedamessageundertheWeibo,itisindeedtheresponsibilityoftheFreshippo,andproposedatentimescompensationprogram.operationandsupplychainprocess:step5:returningproductsbackfromcustomersandsupportforcustomerswhohaveproblemswithproductsPART03Operationalcharacteristics031.effectiveness:justwanttocreatevaiueThismodelalsobringshugecoststotheinitialinvestmentofBoxHorse.Accordingtopublicreports,HouYihasrevealedthatthecostofopeningastoreinBoxMaXianshengrangesfromtensofmillionsofyuan.Thewholesystemisdividedintothefrontdeskandthebackoffice.Theuserordersandsortswithin10minutes,andthedeliverywithin3kilometersisrealizedin20minutes.2.Warehouseshopintegration:Itisbothastoreandawarehouse.4.ThepowerofintelligenttechnologyThepriceislowerthanthetraditionalrestaurantmorethan10%.Thesedishesweighnolessthan480grams.ZhangGuohongsaidthatWedon'tchargehesupplierforapennyentryfee,anddirectlysubsidizethesavingsontheentirechaintotheconsumer,ensuringthattheboxwillcontinuetooperateinalow-profitsituation.3.priceadvantageperfectcombinationofbigdata,Internetandintelligentequipmenttoachieveoptimalmatchingbetweenpeople,goodsandfields.operationandsupplychainprocess:step2sourcing:therelationshipbetweenthepartnersoffirm在此输入标题ENTERTHETITEHERE5.LeanmanufacturingFreshfoodisnotsoldovernight.ThesalesmethodofthesmallpackageguaranteestheuseoftheingredientsonthesamedayThereisnoneedtoworryaboutthewasteofmaterialsandstoragecausedbytheexcessPurchasingconceptlogisticsprocessbusinessprocess01Theobtainsproductsorservicesfromthesupplymarketasenterpriseresourcestoensurethenormaloperationofthecompany'sproductionandbusinessactivitiesConceptAnoraobtainsproductsorservicesfromthesupplymarketunderitsownconditionsasitsownresources,tomeetitsownneedsortoensurethenormalproductionandoperationactivities02BusinessprocessLogisticsprocesssuppliersFreshippocustomersBusinessprocessLogisticsprocess1、Transfertheownershipofgoods2、Checkgoods3、Decreaseprice4、Provideservices(packingandshipping)Businessprocess•1、Selectsuppliers•2、Noentrancefee,promotionfee,newproductfeeRuducegood'sprice&promisequality•3、Buyersystem•Askexperiencedpeopletomakepurchases,andthispersoniscalledBuyer.•4、Agriculturalbase•Establishproductionworkshop,connectWIFIandaccesstemperaturesensor•Checkat12o'clockeverydayharvestproductsbefore15o'clockshippedtothestoreat7:00onnextday•BigdatascreeningtodealwithremaininggoodsLogisticsprocessLogisticsManagement：LogisticsManagement：fastLogisticsprocess：reducedtheworkImprovetheefficiency“Distributedpicking”Backgroundoffreshindustry01contentsCONTENTSOperationmode02Procurement03PART01BackgroundoffreshindustryMissfreshandFreshippobelongtothefirstformation,andMissfreshranksfirst.China'smarkethasbroadprospectsPART02Operationmode1.Threeaspectsshouldbegraspedatthesametime2.SocialmembershipsedimentsusersPART03ProcurementofMissfreshAllcategorySKU1.14%2.low3.yearsCashinhand在此输入标题ENTERTHETITEHERE1.EnvironmentanalysisTherearemanyexcellentqualityagriculturalproductsinChina,butthetraditionalsaleschannelsincludemanywholesalersanddistributors.Theselinksleadtohighpricesforqualityagriculturalproductsandlowerthequalityoftheproducts.Now,whatMeiriyouxianneedtodoistoimprovetheefficiencyofthewholevaluechainaroundconsumptionupgrade.在此输入标题ENTERTHETITEHERE2.ThreatThereis3threatsinordertoachievethegoalinthelogisticsprocessofvaluechainFirst,costofcold-chainlogisticsmustminimized.That’smostlikelytobecompetitivefactorSecond,deliverytimetoolongsothatcustomersatisfactionismaynothigh.Last,Shortageofwarehousingresources在此输入标题ENTERTHETITEHERE3.SolutionMeiriyouxiancreatesthe“stock-keepingunit”mode,establishesawarehousingsystemof“urbansortingcenter+communityfrontwarehouse”,setsupsortingcenter