北京科技大学答辩PPT

——BusinessProposalUniversitystudentsinnovativeundertakingSpeaker:LiSiqi——MentalStatusQuoEverytwoseconds,onediesofsuicide5Theinternationalmarketcouldalsobecomparedasvacancy.WithanincreasingnumberofChineseoverseastudents,wepredictvastmarketspace.themarketcapacitywouldbe576millionFirst—moveradvantagethemarketcapacitywouldbemorethan1.12billionProspectAnalyseDomesticmarketAnalysisofEnvironmentForeignmarketTheindustrywillgrowrapidlyandeventuallybecomeafixedmarketinthenext3to5years.Markettrends6ProspectAnalyseParks,PsychologicalConsultations,Pubsnoneofthemcouldcombineentertainmentwithpsychologicalalleviation.ACryingbarandEmotioncatharsisbarThesebarsfocusonalleviationofpressuretemporarilyandfailtosolvepsychologicalproblems.craftbrothercompetitionintertypecompetitionWelcomeToUtopia——Analysisofcompetition7CorporateStrategy4Pprinciple8CorporateStrategyPRICEPROMOTIONPLACEPRODUCT9Catharticmethodofemotion:Cryingbar、Laughingbar、Talkingbar、CoolingdownbarPsychologicalrelaxation:Cafe、Chatroom、populaceBBSProfessionalpsychologicalconsultation:Meditationroom、PsychologicalconsultingroomProvideservicesinuniversitytownCorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILProduct10NetworkPlatformDirectMarketingCampusCooperationCorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILPlace11CorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAIL1.Theserviceforordinaryconsumers:MarketsurveyandanalysisVarioustypesofproductcostsandtheexpectedprofitmarginsComparingourpricewithothers’Combiningthecompany'searningsgoalswiththefirstthreepoints2.TheserviceforthestudentEstablishinglong-termcooperationwithuniversityStudentwillreceivethehalf-profitconsumerpricingmodelsPrice12CorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILPromotionAdvertisingSponsoringNetworkPlatformSMSPlatformAnnualActivities13ContentProspectAnalyse1CorporateStrategy2Corecompetitiveness3FinancialPlan4ManagementCompany5Corecompetitiveness——ThecompetitiveadvantageofcompetitorsAdvantagecomparewithEntertainment-orientedsitesAdvantagecomparewithCraftbrotherAdvantagecomparewithprofessionalpsychologicaltreatmentroom15Corecompetitiveness——TheCompetitiveEdgeofUtopiaTeachingwithentertainmentModelOfferinginternshipsandsettingupascholarshipforundergraduateHumanresourcecompetition1Directsalesfocusingonconsumers2Cooperationwithuniversities3CompanywebsiteMulti-channelcompetitionUnfixedservicemodelandunlimitedinnovationarethekeyofcompetitiveedgesofUtopia.DifferentiationFirst-moveradvantangeCooperationwithuniversityBrandeffect16Corecompetitiveness——TheCompetitiveEdgeofUtopiaModel•Attractivetostudentsintheuniversitytowns•Actaccordingtoactualcircumstances•Abreactionpositivelyratherthanpassively•Cooperationwithuniversities•Campusbrand•PsychologicalservicesEntertainmentTeaching17FinancialPlanInvestmentRisk&profit18FinancialPlan——InvestmentTotalmarketvalue80millionInitialstageSecondstageThirdstageForthstageTotalmarketvalue300millionTotalmarketvalue12.8millionTotalmarketvalue5.5millionListed19FinancialPlan——Risk添加标题RiskofMarketSubstitutes&SimilarServicesDemanderisclosenessTheprojectisaone-time,reusable,low-costandhigh-profitinvestment.ListedinHongKongortheMainlandSmallBusinessListingSelltheCompanythroughRestructuringFinaldevelopmentTherateofreturnstaysabove80%whentheprofitrangeswithin20%theannualdividendcanbeashighas50%ofthenetprofit.RiskofInvestment20ManagementCompany21ManagementCompany——ThestructureofmanagementPARTIIPARTIIPARTIIChairmanManagerVice-managerVice-managerSales&designdepartmentFinancialdepartmentHRdepartmentLegaldepartmentInformationdepartmentSalepromotiondepartment22ManagementCompanyIncentivesystemBusinessModelPerformanceevaluationThe“352”methodofevaluation“3”Categoryofindex“5”Levelofperformanceofeachposition“2”Classesofindex“thegoldhandcuff”fortheseniors“Silver-ladder”forthemiddlelevelTofulfillthepromisesintimethesystemofmembershipToestablishaneffectiveprocessofsafetymanagementNonDisclosureAgreementofcustomerinformation23ConclusionAhugepotentialmarket1Cooperationwithuniversity2Variousservicetoattrctivecustomer3Innovationmodel:teachingwithentertainment4one-time,reusable,low-costandhigh-profitinvestment5OurTeamShenTingFuBinTianJieLiSiqiLiuYingGongHangWelcometojoininourteamThemeClubUtopiaUnversityofScience&TechnologyBeijing