襄阳王府项目可行性研究

襄樊学院建筑工程学院毕业设计第I页摘要襄樊市襄城区，属于襄樊市“十二五”计划确定的重点开发与保护区域之一。本文通过对襄樊市襄城区，原襄阳王府遗留之绿影壁东侧，运动路南侧一国有拍卖地块的开发经营环境的市场调查分析，依据襄樊市目前的市场情况和对未来的预测，对项目的可行性与开发经营策划提出初步意见，并结合项目的特点优势，对项目进行了投资分析、财务评价和风险分析，以期探讨该地块进行高档住宅小区开发经营的可能性。依据本文的方案，项目总建筑面积16825平方米，项目总投资9276.49万元。经测算项目财务净现值733.357万元，项目财务内部收益率34.96%，经测算项目在经济上具有较强的可行性。【关键词】可行性；项目投资；开发经营襄樊学院建筑工程学院毕业设计第II页ABSTRACTThefanchenginxiangfanbelongstooneofthekeydevelopmentandprotectiondistrictswhichconfirmedby“thetwelvethfiveyear,sPlan”ofxiangfan.AftergivingamarketresearchanalysistothedevelopmentandmanagementenvironmentofoneauctionareawhichisownedtoNationandcomparingtothemostlysimilarcompetitiveresidentialdistrictsnearby.Accordingtothepresentstateofthemarketandforecastofthefuture,thenthisarticlegivestheproject–襄阳王府ananalysisofinvestment,anappraisingoffinanceandananalysisofrisksinordertodiscusstheprobabilitytodevelopandmanage.Inlightoftheprogramplanedinthisarticle,theprojectwillbe16，825architectureacreagesquaremetersandthetotalinvestmentwillbe9276.49Yuan.Aftercalculating,theprojectwillprofit733.357Yuaninfinance,andtheinternalrateofreturnis34.96%.Sotheprojectisprobabilityandadaptivetodevelopandmanage.[keyword]feasibility；projectinvestment；developandmanage襄樊学院建筑工程学院毕业设计第III页2011届本科生毕业论文（设计）存档编号襄樊学院本科毕业论文（设计）题目：襄阳王府项目可行性研究系（院）建筑工程学院专业工程管理班级0711工程管理学生喻凤英指导教师邢显春2011年5月27日襄樊学院建筑工程学院毕业设计第IV页目录第1章前言....................................................................................................................11.1报告编制目的.....................................................................................................11.2报告编制依据.....................................................................................................11.3项目概况.............................................................................................................1第2章项目开发经营环境分析....................................................................................42.1城市环境——认识襄樊.....................................................................................42.1.1襄樊概况..................................................................................................42.1.2地理位置...................................................................................................42.1.3城市规划..................................................................................................42.1.4人口变化..................................................................................................52.1.5家庭结构..................................................................................................62.1.6GDP及市民人均可支配收入情况..........................................................72.2襄樊市经济分析...............................................................................................102.3襄樊市房地产市场分析...................................................................................102.3.1房地产业/住宅产业宏观运行情况分析...............................................102.3.2襄樊市未来房地产市场开发热点分析................................................122.3.3襄樊市房地产市场特征分析................................................................122.3.4襄樊房地产市场总结与预判................................................................13第3章项目周边物业市场调查分析..........................................................................143.1樊城区房地产市场分析...................................................................................143.1.1市场特征分析........................................................................................143.1.2供需状况分析........................................................................................143.1.3未来市场供应量分析............................................................................153.2投资地块的地理环境.......................................................................................153.3项目周边主要物业分析...................................................................................163.3.1中房·鹏城润景....................................................................................163.3.2金乡域....................................................................................................163.3.3山水檀溪................................................................................................163.3.4汇隆嘉源................................................................................................173.4襄樊市居民消费调查分析...........................................................................173.4.1购买力....................................................................................................173.4.2购买动机................................................................................................18襄樊学院建筑工程学院毕业设计第V页3.4.3客户认同的因素....................................................................................18第4章项目开发经营优势点与机会分析..................................................................194.1房地产投资项目开发经营机会形成模式.......................................................194.2项目SWOT分析..............................................................................................194.2.1项目的优势（Strength）......................................................................