渠道运作管理部经理(岗位职责,工作范(doc 72)

-1-无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台CHINANETCOMBUSINESSPLANUPDATEDecember14,1999-Beijing-2-无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台TODAY’SOBJECTIVESReviewtheoverallanalysisofregulation,competition,andmarketdevelopment•DiscussthespecificimplicationsforCNCstrategyReviewthespecificdraftbusinessmodelsforCNC•Howwemightattackthebusiness,carrier,andIDD/DLDmarkets•Whatkeytrade-offsweneedtomake•Whatarethekeysuccessfactorsandassumptions?Discusstheinitialeconomicsofthesebusinessmodels,andofCNCoverallDiscussthespecificnextstepsintwokeyareas:•HowtofinalizeandendorsetheoverallCNCbusinessmodel•Howtomoveforwardwiththerefinedfinancials,organizationdesign,andtheplanforimplementation-3-无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台CONTENTKeystrategicprinciplesRegulatoryoverviewMarketoverviewCompetitionoverviewBusinessmodelsNextsteps-4-无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台KEYCNCSTRATEGICPRINCIPLESTheobjectiveoftheseprinciplesistoprovidefurtherclarityinthedevelopmentandevaluationoftheCNCbusinessmodelThesewillberevisitedandrefinedastheprojectprogresses•OurdevelopmentofbusinessmodelswillseektobealignedwiththeprinciplesStrategicprinciplesandkeyassumptionswillbeconsideredinthefollowingaspectsCNCshareholdersBackbonebusinessLocalaccessbusinessInternationalgatewaybusinessRegulatorystrategyCompetitivestrategyMarketingstrategy-5-无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台CNCSHAREHOLDERSPrinciples:•Leverageshareholders’concertedvisionincreatinganewgenerationIPbroadbandcommunicationinfrastructureandaprofitable,successfulcompany•Leverageshareholders’existingbackboneassets,localaccessassets,researchcapabilitiesandlocalgovernmentrelationshipstosecuretime-to-marketandcreatecompetitiveadvantage•Setamodelofanewtypeof“SOE”,asefficientasthebestoftheFIE/privatecompanies;beatshareholders’expectationsbydeliveringhighreturnAssumptions:•CAS:stronginterestinseeingCNCsuccessfulandprofitablequickly,standsreadyforfavorableregulatoryinfluenceandresearchsupport;wantsopportunitiesfornetworkingR&D•MORandSARFT:extensivebackboneandaccessassetsandROW-mainfocusonusingMORforrightofway,helpingthemparticipateintelecom-willnotuseSARFTlocalCATVinthenearterm,buttheyareakeyuserofthebackbone·LeverageCATV’scitybackbone-MORwillcontinuetofavorCNCoverUnicom,providedCNCmeetstheexpectationasaprofitcenterforMOR•ShanghaiMunicipalGov't:EagertomakeShanghaiasChina’stestgroundforbuildinghigh-techinfrastructure(e.g.theintegrationoftelecom,CATV,Internet)-inparticular,testingHFCtodeliverbroadbandinternet-oneissue:SPTandATTJV;howtohandle?-6-无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台BACKBONEBUSINESSPrinciples:•Targetadvancedbackboneamong15keycitiesinEasternChina;startwith2coresfromshareholdersbutquicklybuildownnetwork•Usebackboneforavarietyofwholesaleandretailvoiceanddataservices•MaintaintheleadingedgeIP/packetnetwork,bothfortechnologicalsuperiorityandtofulfillshareholdermission•Maintainthebestcostposition,usingROWs,purchasingclout,righttechnology•Buildreservecapacity/conduittodeterothersAssumptions:•ThecostsofconstructionandROWwillbethemajorityofnewnetworkcosts-virtuallyallofthenetworkwilluseMORorSARFTrightofway•NetworkwillbeIPorpacketinnature•Deploymentplanwillkeepcostslow,buildoutquickly,andcreategoodposition-laylargenumberofconduitsinonetime-laterfill,lightup,andcolorfiberstrands-leaseoutconduit/fiber/bandwidthtomaximizereturn(utilization)-7-无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台LOCALACCESSBUSINESSPrinciples:•Beveryfocusedinlocaldeployment,targetingprioritybusinessareasonly•Emphasizebroadbandtothecustomer,usingFTTBandLMDSwherelogical•Seekstronglocalmarketshare,especiallyinnewdataservicesgrowthareas•DifferentiatefromChinaTelecombysuperiorservices,quality,responsiveness-Buildstronglocalteamtoenablefastserviceresponse-Emphasize“endtoend”networkownershipandmanagementAssumptions:•SH,BJ,GZ,andSZbusinessdistrictsastargetsforthenearterm-Theseaccountforthevastmajorityofbusinesstelecomdemand-Needtosetspecificestimatesfortimingandsequenceofdeployment•AssumethatCNCwillhaveaccesstokeycityROW,suchassubwaysystems•Willneedspecificassumptionsabouttheeaseandcostofhookingupbuildings•AssumethatprimaryemphasiswillbeonFTTB,butthatLMDScanplayanimportantrole,especiallyininitialdeploymentandinsecondarycities•Willneedspecificassumptionsabouttimingofaddingsecondarycities-8-无忧资源：中国最大最全的资源下载网教育新天地：中国最大的学习培训咨询平台INTERNATIONALGATEWAYBUSINESSPrinciples:•CNCwillbeoneoffewplayerswithafullinternationallicense•VitaltoenableCNCtoprovideend-to-endservices,globaldataservices,andhighermarginIDDservice•HKgatewaylinkmaybestrategicallyimportantAssumptions:•HKasoneofthekeylocationforinternationalconnection-amajortrafficdestination-amajorrelaylocation•Internationalvoiceremainshighlyprofitablesegmentinmediumtermfuture•E