BH第三方物流公司策略的制定和实施

上海交通大学硕士学位论文BH第三方物流公司策略的制定和实施姓名：陈大骏申请学位级别：硕士专业：工商管理指导教师：骆建文20070128MBABH22007120MBABH320071202007120MBABH4BHBHBHBHBHBHBHBHBHBHBHBHMBABH5BHBHBHBHBHMBAMBABH6TheBusinessStrategyforBHinChinaABSTRACTAlongwiththedevelopmentoftheneo-economyandeconomicglobalization,theleveloflogisticsdevelopmenthasbecometheimportantmeasurestandardforthecompositenationalstrength.Thetrendofdiversityisrisinginthefieldoflogisticsdevelopmentacrosstheworld.Ahugemarketforthethirdpartylogisticisbeingestablishing.Indomesticlogisticsfield,thereisalargegapwiththedevelopedcountriesintermoftheinfrastructure,talentscultivationandmanagementexpertise.Therefore,forChina,it’stheimperativetoenhancethecapabilityvialearningandresearchingtheadvancedoperationalskillandmanagementexpertisefromthedevelopedcountries.Meanwhile,themarketdemandswhichkeepdevelopinginChinaisappealingtotheplentyofmultinationallogisticsserviceprovidertoenterintoChinaandparticipateinthefiercecompetition.The3PLenterpriseshavetoadjusttheirstrategiesaccordingtotheactualconditioninmarketandonthebasisontheanalysisofstrengthandweakness.Theoverallcompetitivenesscanbeimprovedthroughsettingupthenewandeffectivestrategy.ThearticlefocusesontheanalysisofthecompetitionenvironmentfacedbyBH,renownedmultination3PLlogisticsenterprise,andthedevelopmentquostatusofthiscompanyaswellasthecurrentcompetitiveness.Alltheseconclusionsaredrewonthebasisofthedevelopmentquostatusof3PLmarketinChinaandcurrentbusinessoperationinBH.Onthebasisoflearningandsummarizingthetheoryintermofstrategicmanagementandcombiningthetheorywithpracticaloperation,allkindsofoperation-relatedproblemswhichisfacedbyBHduringtheprocessofdevelopmentcanbepresent.Duringsolvingtheseproblems,wecansetupthenewstrategiesanddevelopmentdirectionandfurtherdiscusstheissuefromtheall-roundangle.Oneofthemainpartsinthisarticleisputtingforththestrategicmodelandimplementationsolutionfordevelopingthenewcoreserviceproducts.Moreover,AlloftheservicesprovidedbyBHareanalyzedonebyoneindetailthroughtheprofessionalmarketanalysistools.WecanestablishthefurtherdevelopmentstrategiesfortheservicesinBHrespectivelyandimprovethediversifiedstrategybyconsideringtothenationalconditioninChina,servicepropertyandthecompetitivenessinthemarket.Finally,wepresentsomehi-techrelatedsolutionshelpfultoachievetheultimategoalofstrengtheningtheoverallcompetitivenessforBH.Theentirearticleconsistofsixcharters,thespecificsareasfollowing.TheconceptoftheThirdPartyLogisticsiselaboratedinchapteronewhichmakesthereaderhaveain-depthunderstandingtothedifferenceamongtheFirstPartyLogistic,SecondPartyLogisticsandThirdPartyLogistics.Moreover,theanalysisonthedevelopmentsituationof3PLinChinaismadeindetail.Afterreadingthischapter,readerwillhaveanall-roundrecognitiononthedevelopmentenvironmentfor3PLMBABH7enterpriseinChina.Inchaptertwo,thegeneralintroductionofdevelopmentstatusquoinBH,therenownedmultinational3PLserviceprovider,ispresent.ThefoundationisestablishedforthemarketstrategyinBH.Inchapterthree,thearticlemakesthespecificintroductiononthecurrentprimarybusinessrunninginBHandadjuststhedevelopmentstrategyaccordingtotheaspectsofoperation,corecompetitiveness,maintenanceofcustomerrelationship.TheconclusionisbeneficialforBHtocatertothemarketdemand,enhancethecorecompetitivenesssoastowinmoreandmoremarketshare.Inchapterfour,theanalysisismadeforthemarketdevelopmentinChinaandcurrentbusinessoperationstructureinBH.Thedevelopmentstrategyofdiversificationispresentaswellastherelevanttactics.Throughimplementingthisstrategy,BHwillbearealcomprehensive3PLsolutionprovider.Inchapterfive,thesuggestiontoenhancethecapabilityofbusinessoperation,managementandservicethroughmakinguseofsomeoftheadvancedinformationtechnologytoolsandfacilities.First,thearticlemakestheintroductionandanalysisontheseinformationtechnologytoolsonebyone.Andthen,thestrategiesaremadetodrivethedevelopmentprocessintermofinformationonthebasisofthecurrentusageofITtoolsanddevelopmentpotentialinBH.Inchaptersix,thesummaryismadeforallthesestrategiesmentionedintheabovechapters.ThearticledescribesapromisingfuturewillcometrueafterimplementingallthestrategiessuccessfullyforBH.Hopefully,wecanmakethecontributionsforenhancethecapabilityof3PLenterpriseinChinabyresearchingthestrategyinBH.Meanwhile,anotherpurposeforthearticleistosummarizetheknowledgewehavelearntfromMBAcoursessystematically.KEYWORDS:ThirdPartyLogistic,CoreCompetitiveness,DiversificationDevelopment,LogisticsInformatizationManagementMBABH9WTO1.1(ThirdPartyLogisticsTPL)20801988(ContractLogistics)(OutsourcingLogistics)(LogisticsAlliance)ThirdPartyLogistics2001MBABH101.22090--ITDHLFedExMBABH112010GDP21.3%2318.87/0.75/20061234MBABH121.3271095-1015GDP2001GDP205GDP22006GDP182010GDP162020GDP12201050000252012ybbtbt=++yt012,,bbbSPSS012,,bbbR2FR21F05000001000000150000020000002500000300000020062007200820092010201120122013201420151-110Figure1-1TrendOfLogisticsGrossTurnoverInChinaWithinNext10YearsMBABH13024681012141618202006200720082009201020112012201320142015%5.45.65.866.26.46.66.87%GDP1-210GDPFigure1-2RatioBetweenLogisticsCostWi