GR&R:量具的重复性和再现性GR&R:量具的重复性和再现性IntroductionLogo’smeaningProductsrangeMarketStrategiesFutureGR&R:量具的重复性和再现性ThehistoryofCocacolaIn1886Coca-ColawasinventedbyDr.JohnS.PembertoninAtlantaGeorgia.In1887Coca-ColawasluanchedbyCandlerinAmerica.In1892Mr.CandlerformedaGeorgiacorporationnamedtheCoca-ColaCompany.1895Coca-ColaisnowdrunkineverystateandterritoryintheUnitedStates.In1945cokeasaregisteredtrademarkofCoca-ColaCo.Inthe1920s,Coca-ColacameintotheChinesemarketNowCoca-ColaCompanyisthelargestbeveragecompany.Theyproducenearly400brandsinover200countries.GR&R:量具的重复性和再现性HeadquarterTheCoca-ColaCompanywasfoundedin1886andisheadquarteredinAtlanta,Georgia.GR&R:量具的重复性和再现性GR&R:量具的重复性和再现性HappinessPassionVigorLogoGR&R:量具的重复性和再现性EarlyMid-timesLaterPleaseCoca-ColaThefeelingyoucan’trefuseAlwaysCoca-ColaAttachedtothetimesNowGR&R:量具的重复性和再现性Coca-ColaisguidedbysharedvaluesthattheemployessasindividualsandtheCompanywilllivebythevaluesbeing:Leadership:ThecouragetoshapeabetterfuturePassion:CommittedinheartandmindIntegrity:BerealAccountability:Ifitistobe.it’suptomeCollaborations:LeveragecollectivegeniusInnovation:Seek,imagine,create,delightQuality:Whatwedo,wedowellGR&R:量具的重复性和再现性ThemainproductsGR&R:量具的重复性和再现性Coca-ColaSpriteSmartFantaZeroQooGR&R:量具的重复性和再现性SuccessfulstrategyTransnationalMarketingLocalmarketingSellgoodqualityproductsProductstobeeverywhereReasonableuseofcelebrityHoldingajointventuresGlobally,beginswithasinglestepGR&R:量具的重复性和再现性GR&R:量具的重复性和再现性AdvertisingCokewasfirstadvertisedasremedyforheadachesandexhausionCokehasbeenadvertisingontelevisionfor50yearsSongsusedincocacolacommercialshavebecomepopularTheyusecatchymottossuchas:Addsarefreshingrelishtoeveryformofexercise:量具的重复性和再现性Short-termplanToprovideregularamountoftheirproductstorestuarantsvendingMachinesandconvenientstoresIntermediate–termplanTocreatenewbeveragesLong-termplanTheCoco-Colacompanyandsixtheirlargestpartnerstrytosustaintheirworkplace,marketplaceenvironmentandcommunityGR&R:量具的重复性和再现性TorefreshtheworldTostrengthentheircommunityTocreatevalueandmakeadifferenceGR&R:量具的重复性和再现性