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喷墨照片打印机：简析：1、由于厂商，媒体的积极合作与宣传，FY’02—FY’03中国喷墨照片打印机市场总体大幅度上升；2、FY’03，东北市场占总体市场的17.42%；3、FY’03，东北市场各品牌份额变化为：HP、EPSON和CANON份额仍然占有绝对优势，其他的品牌比较稳定；表1FY’02—FY’03中国喷墨照片打印机市场销量情况年度FY’02FY’03销量（万台）1.983.43同比增长率（%）73.23%数据来源：CCID2004，03表2FY’02—FY’03中国喷墨照片打印机市场销售额情况年度FY’02FY’03销售额（亿元）0.370.56同比增长率（%）51.09%数据来源：CCID2004，03表3FY’03中国喷墨照片打印机东北市场各品牌销量（单位：台）情况Q22003ShareQ32003ShareQ42003ShareQ12004ShareFY'03TotalShareEPSON26938.64%39638.47%50939.01%68939.01%186338.82%CANON12317.59%17817.28%22917.52%30917.52%83917.48%HP15622.32%23322.64%34526.42%46726.42%120125.03%LENOVO5507.83%787.56%826.32%11206.32%3276.81%LEXMARK497.04%727.01%846.44%1146.44%3196.65%Others466.58%727.04%564.28%764.28%2505.21总计697100%1028100%1304100%1765100%4799100%数据来源：CCID2004，03图1FY’03中国喷墨照片打印机东北市场各品牌销量情况数据来源：CCID2004，0339%17%25%7%7%5%EPSONCANONHPLENOVOLEXMARKOthers表4FY’03中国喷墨照片打印机东北市场各品牌销售额（单位：万元）情况Q22003ShareQ32003ShareQ42003ShareQ12004ShareFY'03TotalShareEPSON45.3237.24%63.1836.68%81.5237.76%103.8737.97%293.8937.52CANON21.4317.61%29.5917.18%36.3216.82%47.6217.41%134.9617.23HP29.3224.09%42.8124.85%62.0428.74%76.2827.88%210.4526.86LENOVO8.867.28%12.267.12%12.755.90%16.265.94%50.136.40LEXMARK8.927.33%12.467.23%14.276.61%17.926.55%53.576.84Others7.856.45%11.956.94%8.984.16%11.614.24%40.395.16总计121.70100%172.24100%215.87100%273.54100%783.39100%数据来源：CCID2004，03图2FY’03中国喷墨照片打印机东北市场各品牌销售额情况数据来源：CCID2004，0338%17%27%6%7%5%EPSONCANONHPLENOVOLEXMARKOthers表5中国喷墨照片打印机东北市场——黑龙江各品牌销量比例对比Q22003Q32003Q42003Q12004FY'03TotalCANON17.21%17.11%17.82%17.21%17.35%EPSON38.21%38.01%39.21%38.00%38.36%HP22.99%23.32%25.53%24.67%24.36%LENOVO7.98%7.65%6.11%7.10%7.08%LEXMARK7.11%7.09%6.39%6.13%6.55%OTHERS6.50%6.82%4.94%6.89%6.29%100%100%100%100%100%100%数据来源：CCID2004，03图3FY’03中国喷墨照片打印机东北市场——黑龙江各品牌销量比例对比图表数据来源：CCID2004，0317.35%38.36%24.36%7.08%6.55%6.29%0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%CANONEPSONHPLENOVOLEXMARKOTHERS系列1表6中国喷墨照片打印机东北市场——吉林各品牌销量比例对比Q22003Q32003Q42003Q12004FY'03TotalCANON16.89%16.36%17.03%16.89%16.82%EPSON38.10%38.11%38.56%39.21%38.64%HP21.89%22.16%26.78%25.67%24.71%LENOVO7.91%7.65%6.21%6.21%6.75%LEXMARK6.99%6.89%6.32%6.54%6.62%OTHERS8.22%8.83%5.10%5.48%6.46%100%100%100%100%100%100%数据来源：CCID2004，03图4FY’03中国喷墨照片打印机东北市场——吉林各品牌销量比例对比图表16.89%38.10%21.89%7.91%6.99%8.22%0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%CANONEPSONHPLENOVOLEXMARKOTHERS系列1表7中国喷墨照片打印机东北市场——辽宁各品牌销量比例对比Q22003Q32002Q42003Q12004FY'03TotalCANON18.21%17.87%17.56%17.86%17.83%EPSON39.23%38.99%39.09%38.79%38.98%HP22.04%22.36%26.89%25.78%24.80%LENOVO7.67%7.45%6.53%6.12%6.74%LEXMARK7.02%7.01%6.54%6.98%6.87%OTHERS5.83%6.32%3.39%4.47%4.77%100%100%100%100%100%100%数据来源：CCID2004，03图5FY’03中国喷墨照片打印机东北市场——辽宁各品牌销量比例对比图表数据来源：CCID2003，0318.21%39.23%22.04%7.67%7.02%5.83%0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%CANONEPSONHPLENOVOLEXMARKOTHERS系列1表8中国喷墨照片打印机东北市场——黑龙江各品牌销售额比例对比Q22003Q32003Q42003Q12004FY'03TotalCANON17.12%16.93%17.03%16.98%17.00%EPSON36.81%36.38%38.22%37.25%37.25%HP24.93%25.54%27.75%26.09%26.23%LENOVO7.43%7.21%5.68%6.64%6.63%LEXMARK7.32%7.24%6.54%6.21%6.71%OTHERS6.39%6.69%4.78%6.84%6.18%总计100%100%100%100%100%数据来源：CCID2003，03图5FY’03中国喷墨照片打印机东北市场——黑龙江各品牌销售额比例对比图表数据来源：CCID2004，0317.12%36.81%24.93%7.43%7.32%6.39%0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%CANONEPSONHPLENOVOLEXMARKOTHERS系列1表8中国喷墨照片打印机东北市场——吉林各品牌销售额比例对比Q22003Q32003Q42003Q12004FY'03TotalCANON17.02%16.25%16.37%16.85%16.61%EPSON36.62%36.32%37.22%38.03%37.22%HP23.61%24.41%29.13%27.18%26.60%LENOVO7.34%7.17%5.78%5.88%6.35%LEXMARK7.32%7.13%6.51%6.65%6.81%OTHERS8.09%8.72%4.98%5.42%6.41%总计100%100%100%100%100%数据来源：CCID2003，03图5FY’03中国喷墨照片打印机东北市场——吉林各品牌销售额比例对比图表数据来源：CCID2004，0317.64%37.59%26.63%6.36%7.08%4.71%0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%CANONEPSONHPLENOVOLEXMARKOTHERS系列1表8中国喷墨照片打印机东北市场——辽宁各品牌销售额比例对比Q22003Q32003Q42003Q12004FY'03TotalCANON18.27%17.82%16.91%17.82%17.64%EPSON37.87%37.08%37.71%37.70%37.59%HP23.70%24.56%29.25%27.16%26.63%LENOVO7.14%7.02%6.13%5.77%6.36%LEXMARK7.34%7.28%6.71%7.13%7.08%OTHERS5.69%6.25%3.29%4.42%4.71%总计100%100%100%100%100%数据来源：CCID2004，03图5FY’03中国喷墨照片打印机东北市场——辽宁各品牌销售额比例对比图表数据来源：CCID2004，0316.61%37.22%26.60%6.35%6.81%6.41%0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%CANONEPSONHPLENOVOLEXMARKOTHERS系列1