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#MatthewBuckland:Flickr:Flickr#Computersinthefuturemayweighnomorethan1.5tons.PopularMechanics,forecastingtherelentlessmarchofscience,1949#Ithinkthereisaworldmarketformaybefivecomputers.ThomasWatson,chairmanofIBM,1943#640Koughttobeenoughforanybody.BillGates,1981apocryphal#Thereisnoreasonanyonewouldwantacomputerintheirhome.KenOlson,president,chairmanandfounderofDigitalEquipmentCorp.,1977#internetconnectivityDirtcheap,lighteningfast&“alwayson”internetComputerslight,dumbterminals:neednetconnectiontoworkMostapplicationsweb-basedforbestefficiencyIMGSRC:Flickr#alldigitaldeviceswillbeconnected&networkedFromyourcar,radio,phone,fridge...“alwayson”AnunconnecteddigitaldevicewillbeastrangethingWiMaxconnectedsunglasseswithvoicepromptedHUD?#riseofthemobileinternetRapidimprovementsinconnectivity&screensMobiletobedominantplatformforconnectingtonetworldwideJapan:happenedalready(mostlysurfwebthroughphones)Voicecallspoweredbyinternet&SMS/Texts-IMCellphoneselectronicwallets&banks=mainmethodofpaymentCitizensvoteforfirsttimeinelectionsviamobilephones?#riseofindividual&entrepreneurOpensource=unprecedentedaccesstocode&applicationsCheaptocreatebusinessonline&makeownmediaTeenagerinbasementsameopp.asworkerinbigcompanyEXAMPLE:Newmobileoperatingsystem(Android)?#stridesagainstdigitaldivideDevelopingworldjoinsdigitalecosystemviamobilephonesAlsobecomepartofeconomyviacellphonewalletMobilephonescheap&broadbandubiquitousIlliteracyissuesovercomebyvideo&audiostreamsCreatesnewareasofcollaborationandeducation#almostnoprivacyonthewebYourdatawillbeoutthereItwillbeokbecauseeveryonewillbeinthesameboatSeeingalreadywithsoc.networkingserviceslikeFB#theriseofthevirtualuniverseVirtualworldslikeSecondlifegomainstreamCometoforeasgraphiccards&broadbandimprovePotentiallyavisualalternativetotheworldwidewebStandards:differentworldsconnecttoeachotherseamlesslyVirtualcoupd’etatbySLcitizens?LindenLabscedesSLtodemocraticallyelectedvirtualgovt#informationpollution&overloadNextbigchallengeishowtomanagemassesofinformationPeoplewillcomplainaboutdigitalfatigue“&digitalnoiseFocusondevelopingfilters&aggregators“Switch-offholidaysregularlyprescribedbyyourdoctorRiseofanti-digitalmovementsurging“getbacktobasics”Inresponsetoclutter,asecondworldwidewebannounced#moregoogles&facebooksGoogle&FacebookfinallygetgoodcompetitionMicrosoftreleasesOScodeandgoesopensourceMSmakesrevenuebysellingadvertising&givingsupportAdvertisingismainbus.model(connectingsellers&buyers)FacebookbecomesavirtualOS/desktop,withMSinfluence#...andmedia?#mediadistribution&productionAllmediaeventuallydeliveredviainternetHardlyanyspecialistprint,tv,radiomediacompaniesleftAllfullyconverged,broadcasting&publishingviathenetMediaonmanydigitalplatformsMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIA#fragmentedmediaenvironmentNon-mediaplayersbecomedefactomediacompaniesMediaworldfilledwithnewcompetitorsCellphoneoperators,handsetmakers-mediacompaniesVodacomstopaggregating,startproducingowncontentOperatorsalreadybigmediacompanies(Voda:1,4musers)Battlebetweenmedia&cellphonecompaniesloomingMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIA#noweveryoneisamediaplayerBarriertoentrydropsevenmoredramaticallyRiseofthereaderandtheconsumerReaders:publishers,broadcasters:competitors&collaboratorsSmall,convergedmediachallengemediaconglomeratesMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIA#roleofmediachangesAlsocontentaggregators,facilitatorsBusinessmodel:captureaudienceviaallmeansMediacompanieslooktoownchannels:dealsforownphones?Contentportals-webapplications&servicesSocialnetworksaswellascontenthubsMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIA#isthistheendofprint?Books,newspapersmagazines...Readonflexibledigitalboards,alwaysconnectedWebsites&digitalnewspapersbecome“samething”Newspaperssmaller&niched,butnotextinctNewspapersbecomeexpensive,luxuryitemsAlifestyleitem:buyingan“experience”,partof“offtime”MEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIAMEDIA#IMGSRC:WANN#...otherdevelopments#othertrendsfornow&thefutureSemanticwebentrenchedArtificialintelligenceAttentioneconomyinfullswingSophisticatedpersonalisationofcontentLocation-based/mappingservicescommon&mobileVirtualisationeg:Amazon’sEC2&S3servicesWeb14.0???...;-)SRC:ReadWrite/Web,JaxonRice,Myblog#Forgetcapitalismandtheclassstruggle...thedigitalrevolutionischangingthingsfarmoredramaticallythanthehypemongerseverimagined...themovefromasocietydominatedbyprintandbroadcastmassmediatotheageofinteractivityisatleastasdramaticasthemovefromfeudalismtocapitalism.Netocracy,byJanSöderqvistandAlexanderBard(2001)IMGSRC:Flickr#Drivenbyinternetandmobilecommunications,networksareturningintothemajormeansofdoingbusiness...Simplyput,networkswillmaketheworldgoround.Socontrollingthenetworksofthisworldwillsooncountformorethancontrollingthecapital.Netocracy,byJanSöderqvistan