Shurline中国采购战略选择与实施

上海交通大学硕士学位论文Shur-line中国采购战略选择与实施姓名：黄观军申请学位级别：硕士专业：工商管理(MBA)指导教师：季建华20050109THECHOICEANDIMPLEMENTATIONFORSHUR-LINESOURCINGSTRATEGYINCHINAABSTRACTTodaymoreandmoreinternationalcompaniespaymoreattentiontoglobalsourcinginChina,howtomakethesourcinginChinaefficientlyisatopicwhatmanypeopletakecarecurrently.CombinedwiththeactualsituationofShur-linesourcinginChina,thisthesistakesaseriesofstudiesofthechoiceandimplementationforShur-linesourcingstrategyinChina.Firstly,thisthesisintroducesthemarketingandthestrategysituationofShur-linecompanybriefly,analyzestheeffectofChinasourcinginShur-linecompany,thenintroducesandanalyzesthesituationofShur-linesourcinginChina.Basedontheanalysisandthetheoryofstrategymanagementandsupplierchainmanagement,ittriestochoosetheShur-linesourcingstrategyinChina,andbreakdownthesourcingtargetsfromthisstrategy.Thestrategychoosethesourcingconceptthatiskeepingimprovinganddevelopingtogether,alsochoosethemissionandthetargetthatisoptimizingtheresourceandprovidingthebestservice.Secondly,thethesisdiscusseshowtoimplementthesourcingstrategyinChina,thecostmanagementasthemainmeansandtherelationshipmanagementasthesourcingmanagementmethodarethewaytocarryoutthestrategyofChinasourcing.Thenaccordingtothestrategy’stargetsandthewayoftheirimplementation,thisthesistriestoimprovethesourcingmanagementinChina.Fromthepointofsupplierchainmanagement,ittriestoreorganizetheorganizationstructureandthewholesourcingflowchartsthatincludethesupplierchoice,newproductsdevelopmentandthepricesystem.Fromthelogisticmanagement,itsuggeststoimplementtheship-to-stockprogram.ItalsoconsidershowtosupportthestrategyimplementfromthepointofHRmanagement.KEYWORDS:sourcing,strategy,supplierchainmanagement2004124MBAShur-line1Shur-lineWal-MartHome-DepotShur-lineShur-lineShur-line802006Shur-line1.2.1Shur-lineNewellRubbermaid1902191019211916F.W.Woolworth19621965DanielC.Ferguson19721973EZPaintrSHUR-LINEEZPaintr1979NWL19821998SanfordLevolor1999RUBBERMAIDNEWELLRUBBERMAIDRUBBERMAIDRUBBERMAIDCURVERLITTLETIKESGRACOCENTURYPAPERMATEIRWINAMERICANTOOL200378MBAShur-line2275,5WAL-MARTHOME-DEPOTLOWESTargetShur-line(Irwin)EZPaintrShur-lineEZPaintrWal-MartShur-lineLOWES2000EZPaintrLOWESShur-lineShur-lineShur-lineShur-lineShur-line2001Johnson2002920022003200420051.2.2Shur-lineShur-lineShur-lineShur-lineGSAShur-lineShur-lineGSA20012003Shur-line2120041270Shur-lineIrwinShur-lineMBAShur-line3(4)Shur-lineMBAShur-line4FIGURE1-1ThesisStudyFrameShur-lineMBAShur-line5Shur-lineShur-lineShur-lineShur-line2.1.1Shur-lineLinzerPurdyShur-line2-12-1FIGURE2-1PaintingToolsMarketDistributionShur-lineLinzerPurdy203035154030201020151550MBAShur-line62-1Shur-linePrudyLinzer76242-1Shur-lineShur-line20EzpainterShur-lineShur-lineLinzerPurdyPurdy40Shur-lineShur-lineShur-lineLinzerPurdyShur-lineShur-linePurdyShur-lineLinzerShur-line2.1.2Shur-line2004CarrandZiper2-2CarrandZiper70Shur-lineShur-lineShur-lineTargetTargetShur-lineRubbermaid60%2004RubbermaidMBAShur-line7RubbermaidShur-lineShur-lineShur-lineFIGURE2-2AutomotiveCleaningToolsMarketingDistribution2.2.1Shur-lineShur-lineNewellRubbermaidNewellRubbermaid2001Shur-line200220032004TargetShur-lineTargetMBAShur-line8Shur-lineShur-lineShur-lineShur-lineShur-line2.2.22-3200520062006FIGURE2-3Shur-lineSalesVolumeTarget2-42006200435Shur-line201028FIGURE2-4SalesGrossMarginTargetMBAShur-line9Shur-lineRubbermaidDIYRubbermaid(3)DIY2.3.1Shur-line(1)Shur-lineShur-lineGSA2-5Shur-line208020082-5Shur-lineGSAShur-lineShur-lineNewellRubbermaidRubbermaidShur-lineShur-lineFIGURE2-5Shur-linePurchasingVolumeTrendinChinaFYEFullYearEstimateYTDYearToDateMBAShur-line10(2)Shur-lineShur-lineNewellRubbermaidShur-lineShur-line2002GSA2-23421010200215410112003161121212004131211182005FYE12121016Shur-line502004Shur-line2.3.2Shur-lineShur-line(1)Shur-line20039,8001,700()2.9402003Shur-line5%200289Shur-line178918113%294MBAShur-line112003PPM20000170002004Shur-lineShur-line2002(2)Shur-lineShur-lineShur-lineShur-lineShur-lineShur-lineShur-lineShur-lineShur-lineShur-line2002Shur-lineShur-lineTarget2003Shur-lineTargetTarget3Shur-line(3)Shur-lineShur-lineShur-lineShrulinePurdyShur-lineShur-lineShur-lineShur-lineShur-lineShur-lineShur-lineShur-lineMBAShur-line12Shur-lineShur-lineShur-lineShur-lineShur-lineShur-lineShur-lineShur-lineShur-lineShur-lineShur-lineShur-lineMBAShur-line13Shur-line3.1.1Shur-line••••••••••••••••••••••MBAShur-line14••••••••••••••••••Shur-line•Shur-line3.1.2Shur-lineShur-lineGSAGSA(1)MBAShur-line15Shur-line,Shur-lineShur-lineShur-lineShur-lineShur-lineShur-line3-13-1Shur-lineShur-lineShur-lineShur-lineLinzerShur-lineMBAShur-line16Shur-lineShur-lineShur-lineShur-line(2)MBAShur-line17(3)SWOTShur-line18Shur-lineSWOT3-1MBAShur-line18(4)SWOTSWOT3-23.1.3Shur-lineShur-lineShur-lineShur-line(1)Shur-line2002GSA2003Shur-lineShur-lineMBAShur-line19(2)Shur-lineShur-line2003(3)Shur-line(4)Shur-lineShur-lineGSA185070Shur-lineShur-line(5)Shur-lineShur-line(6)Shur-lineShur-line(7)Shur-lineGSAShur-lineShur-lineShur-lineShur-lineShur-lineShur-lineShur-lineShur-lineMBAShur-line20Shur-l