s集团技术战略研究

上海交通大学硕士学位论文S集团技术战略研究姓名：梁俊健申请学位级别：硕士专业：工商管理指导教师：陈宏民20070128STCLSSSSS12345SSTUDYONTECHNOLOGYSTRATEGYOFSGROUPABSTRACTWiththedevelopmentofTVindustryandthenewdisplayandbroadcasttechnology,thelocalTVmanufacturershavethesamecompetedcapabilitywiththeoverseaTVmanufactures.Inrecentyears,pricewaristheonlycompetewayinChina,thelocalmanufacturesrealizedthathomogeneouslyproductwoulddecreasecorecompetedcapability.WiththedevelopmentofLocalmanufactures’technologyandfinancialcapability,theyarenotsatisfiedwithsimplyimporttechnology,andmanylocalmanufacturesconsideredtheproblemthathowtoincreaseproducevaluebyusednewtechnology.MakingacomprehensiveviewofotherTVmanufactures,TCLisstrugglingininternationalization;sofar,theothermanufactureshavenotfoundagoodprofitmodeinthenewtechnologysituation.Thispaperwillfocusonhowtoincreasecorporation’scorecompetencebyselectionaproperlytechnologystrategy.Inthispaper,firstly,Iwillstudywhatthetechnologystrategystudyabout,then,mainlydiscusswhichtechnologycorporationswilldevelopandhowthesecorporationswillgetleadershipintheselectedtechnologyandwillsuccessinthetechnologyproliferation.Therearetwoissuewillbediscussinthispaper,theyarehowtoselectiontheproperlytechnologyforcorporationsandhowtohandletheconflictionbetweenR&Ddepartmentandmarketrequirements.Basedonthecurrentdocumentabouttechnologystrategy,thispaperwillanalyzeSGrouptechnologystrategy.TheSGrouptechnologystrategywillbeanalyzedinSGrouptechnologycapability,newtechnologytrend,marketrequirementfornewtechnologyandR&Denvironmentsetc.Basedonthefollowingsampleanalysis,itwillarriveataconclusionthatpositivedifferenttechnologyforcoreproducts,andthefollowingtechnologyforrelatedproducts.ExceptforSGrouptechnologystrategy,thispaperwillanalyzesomerealexamplesofoperationmethodinSGroup,undertheserealexamples,wecanknowhowtoselecttechnologytrendandprojectselection,andhowtoobtainnewtechnologyandruntechnologystrategy.ThefollowingconclusionswillbesummarizedafteranalysisSGrouptechnologystrategy.1.Sgroup’stechnologystrategyispositivedifferenttechnologyforcoreproducts,andthefollowingtechnologyforrelatedproducts.2.R&Dfocusesonapplicationdevelopment.3.ProperlyuseexternalR&Dresource,exceptfordevelopmentbythemselves.4.Inrunningtechnologystrategy,productcommitteewillsettledownalltheproductconflict.5.TechnologystrategywillbringintoeffectintheR&Dprocess.AlltheseconclusionsarebasedonthemethodofSGroup’stechnologystrategy,andtheseconclusionswillgivereferencetocompanieswhichwanttobringtechnologyintoeffect.KEYWORD:technologystrategy,technologyinnovationmanagement,innovation,technologystrategyselection200612182006121820061226MBAS11.1S1.1.1SSSS20000SRGBXXDLPLCOSCRTAVS“”“”1.1.2SS1988S1992SVCDDVD1996SS19982000S2001SMBAS2XXS1.2121.3S2001200220032004V122005A122006SSSSSS1-1MBAS31-11.412SMBAS42.1DieckDicksonNarayananBoneSaxon2.2123MBAS5MBAS6ArthurD.LittleShakerMBAS7SSS2005.4-2006.320.3%15%20%S3.1SS3.1.1SS460903SDLPLCOSAV2005S132SV12A12V125.110.712A123603DUSBSSMBAS8S400SS3S3.1.212S3SSSS20052005107GFK2005S11.1114.13SSMBAS9SSS20052005412006331S1071052.2%7%2050026.5%GFK2005SS“2006”“2006”3.1.3SSISO9000PhilipsQAQCQAQCS2000100020800100012100050002000STNTFTLCDOLEDMBAS103.23.2.1(CCWResearch)3-12005-2008200082005MBAS114102004310%5082008S42%200350.3%200453%3-220063-22006632,19965100MBAS123.2.22005262000620053721%200635%35.2%CRTS20073750%20%200511146039070201341/360200680MBAS1320052005200520061000428232373CIT/9081DVDUMP3MP478.63C3.33.3.1DLPDLPDLPDigitalLightProcessingDMDDigitalMicromurrorDeviceCMOSDLPDMDIntegratorMBAS14ColorWheelRGBDNDRGB3-3DLP(LiquidCrystal)NematicLCD(LiquidCrystalDisplay)TN-LCD(TwistedNematic-LCDLCD)STN-LCD(SuperTN-LCDLCD)DSTN-LCD(DoublelayerSTN-LCDLCD)TFT-LCD(ThinFilmTransistor-LCDLCD)TN-LCDSTN-LCDDSYN-LCDSTN-LCD180270TFT-LCDTNLCDTNTNSTNTNMBAS15DSTNTFTDSTNTFT1701316ms(PDP)256(PDP)PDPPDP25003.3.2LCDBOM70%OEMMBAS16BOM10%GenesisPixelworksTrident75%Micronas(ST)NEC3-4Trident2003-2004RoadmapMBAS173-5Genesis2003-2004Roadmap3-43-52003-2004RoadmapRoadmap200320042003IC(ADC/PLL)MCU(OSD)SoCMBAS183.43.4.1SSGGG30G10CRTG10GGGG19801989WestStarLGSTCLMBAS193.4.219821983863801993809020001101238270%10%3303015%4555MBAS203.5SSTCL20061-118126.716%3-120051-1267222745635297498963(PC)1665685323429620795834332722754869103990947631312365492763115534120061-11157.142%204.65%2124.932%23.267%0.61%MBAS2110STT1981TTTT200551663145200420052300TTS3-22005STST1105163362.5-3.53.5%4.03%12.92035005001200AVAV120130TSTSSTTT3.5S2.5MBAS223-6TTTTT25.22%TT123ODM412010150022010313502516AVMBAS233.6SSSSSSAVS300S2010100SSS20004820051102001200220032004V122005A122006SMBAS243.7S3.1S3.23.3DLPDLP10:23.43.5S3.6SMBAS25SSSS4.5S4.14.1.1198519871998111300019998MBAS26(LVDS)(RSDS)4.1.2123S4-1300002000040LCD280W40PDP480W1366*7681366*7688ms0.002ms90%MBAS274-22004-2006Q3'04Q4'04Q1'05Q2'05Q3'05Q4'05Q1'06Q2'064291084080076074071067863942110010309408607807106706304-15:1SS1:5US$600.00US$700.00US$800.00US$900.00US$1,000.00US$1,100.00US$1,200.00Q3'04Q4'04Q1'05Q2'05Q3'05Q4'05Q1'06Q2'064242MBAS284.2R&DSSSCRTV122005-2006S3.618.7%SS820045%75%80%15%-20%SSSMBAS29T