XN集团无线固话终端的战略分析

厦门大学硕士学位论文XN集团无线固话终端的战略分析姓名：马清峋申请学位级别：硕士专业：工商管理指导教师：孟林明200511012002XNXNXNXNXNSWOTXNXNAbstractAbstractIn2002,thefixedwirelesstelephoneterminalmarketstartupformally,whenthepolicyonthefixedwirelesstelephonebusinessbeingconfirmedandChinaMobileandChinaUnicomhavingjoinedinthecompetition.Inthefollowingyear,themarkethasbeenbooming,numbersofterminalmanufacturershavebeenthrowingthemselvesintothefuriouscompetition.Consequently,thepricehasbeencutdownsoon,andmanymanufacturershavebeenwashedout.Atpresent,someterminalmanufacturerswithstrongintegratedstrengthtakeupmuchofthemarket,whichstabilizesthestructureofterminalcommunicationmarket.Basedonthedevelopmentbackgroundandmarketcompetitionstructureofthefixedwirelesstelephoneterminalindustry,thearticleanalyzesthecompetitionstatusandcorecompetitionstrengthofthefixedwirelesstelephonebusinessinXNGroup,anditscompetitionstrategy.Thearticleiscomposedofsixchapters,thefirstchapterintroducesthebasicconditionofXNGroup;thesecondchapteranalyzesitsexteriorenvironment,includinganalysisofmacro-environmentandindustryenvironment;thethirdchapterwhollyanalyzesindustrystructurebyusingPorter’scompetitionmodel;Chapterfourincludestheanalysisofinnerenvironment,illustrationofproductstructure(byusingBostonMatrixetc)andcorecompetenceofXNGroup(byusingValueChainAnalysisetc.)ChapterfivesumupthecompetitionstrategyforXNGroupbySWOTtools.Keywords:Fixedwirelesstelephoneterminal;Competitionstrategy121XN200013XNXNXNXN2XN20004000XN2004XNXN2005XN3XNXN2002200020041.3XN20022002004222005XNXNGSM/CDMA4IP2001“”200220025172002215520032004“”“”“”——“”20041“”66200595%200595%2010100%20202004100099%50%60%43%75%256020046APEC789209178,345.26,3081,82882,067.56,5512,08889,468.17,0863,01497,314.87,6513,719105,172.38,2144,222117,251.99,1014,610136,5155,188200420042004102090113G3G2004ITU20042755.6%200417.42.3515.892004200583.72812261999200310.9%16.7143020151585PHS20027IP2200237.22004151.6519.720042004132004WTO3G3G142005952010920052002004520042100IP200423515261712683%152100%20042004163GGSMCDMA2004GSM85CDMA15CDMACDMA17GSM12985CDMA2315%152100%2004200420041845XN187030702004TCL200419200420042004ARPU200410203.353.12120041650370291016ARPUARPU30702004212200425601707.11000320041.21016ARPU4200422XNIDPDAPOS23..2001241225453456267XN30001000275028ARPU1505029SIM3031ICICPSTNGSMCDMA1016ARPU323G200578127200545004020061()VPN33GSMGSM34200220043560XN36TCL20042004XN37XN383G3940XN.A.R...E.2004llllXN41.A.R...E.2004XNXN423020018XN200111200212ISO90002002670200492004320045GSM200420046GSM200412XINO200572002200242004205XN4320042005XN10XN10502544XNBCGBCGBCGXNEXNXNXN45200220032004350009147750152425601850060300065E300100200080XN46XNEMBAXNXN47XN48.A.R...E.2004XNXNXNXN49XNXNXNXNXNXNXNXNXNXN50.A.R...E.2004XN51XNXNSWOTXN12XN103XN4OEM5615221234512XN533XNXN54XNXNXNXNXNXNXNXNXN55.A.200456XN123XNXNXN57XNXNXN58XNXNXN59XNXN60[][1]20032004[2]2005[3]2003/6/19[4]2003/5/8[5]2002/7/31[6]CTI2002/12/5[7]3GPK2005/10/2[8]CNII2004/9/3[9]2002/7/4[10]2005/10/14[11].2001[12].2001[13].A.R...E.2004[14]RichardB.ChaseNicholasJ.AquilanoF.RobertJacobs2004[15]StephenJ.Porth2003[16]LouisE.BooneDavidL.Kurtz102003[17]20058[18]MBA2004[19]”2004[20]200461EllenDavidMBA2003200510XN集团无线固话终端的战略分析作者：马清峋学位授予单位：厦门大学本文链接：授权使用：上海海事大学(wflshyxy)，授权号：612d10e9-63b9-4f7c-adce-9e0d011998d0下载时间：2010年10月12日