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•LinkedIn101•HowLinkedInHelpsYou•HowLinkedInHelpsYourStudents•QuestionsHowtoAskaQuestion•Typeyourquestionintothe“Q&A”box•Presenterwillanswerselectedquestionsattheendofthewebinar.•Ifyourquestionisnotanswered,askitonLinkedIn!MeetLindseyHowLinkedInWorksYourFriends’FriendsYourFriendsYourFriends’Friends’FriendsWhoUsesLinkedIn?•150million+professionals•Over150industries•2million+companies•ExecutivesfromeveryFortune500firm•60,000+collegeanduniversityalumnigroups•56%outsidetheU.S.II.HowLinkedInHelpsYouLinkedInBenefitsforCareerServicesProfessionals1.Buildandenhanceyourownprofessionalbrand2.Enhancethebrandandservicesofyourcareercenter3.Attractmoreorganizationstorecruityourstudentsandalumni4.Findanswerstoquestionsandshareresourceswithcolleagues1.1.BuildandEnhanceYourOwnProfessionalBrandLiveDemoofLinkedInProfileAddLinkedIntoYourEmailSignature------------------------------JaneDoeDirector,NationalUniversityCareerCenterPh:[phone]Fax:[phone].EnhancetheBrandandServicesofYourCareerCenterBenefitsofLinkedInGroups•Enhancebrand•Increasecommunication•Connectalumni&students•ListmanagementLiveDemoofLinkedInGroupBestPractice#1:MarketYourLinkedInGroupBestPractice#2:MarketYourLinkedInGroupBestPractice#3:SetUpa“Welcome”TemplateBestPractice#4:ConnectStudentsandAlumni3.AttractMoreOrganizationstoRecruitYourStudentsandAlumni“IhaveusedLinkedInextensivelytoresearchwhereouralumniareworkingandtosolicittheirassistance.Additionally,IhavesharedlistsofalumnigeneratedthroughLinkedInwithemployerswewanttovisitcampus.I’vefoundemployerstobeimpressedbythebreadthanddepthofinformationthatIhavegainedfromusingLinkedIn.”-MarkPresnell,PhD,Director,JohnsHopkinsCareerCenterLiveDemoofLinkedInIntroduction4.FindAnswerstoQuestionsandShareResourceswithColleaguesSomeRecommendedGroups•SHRM(SocietyforHumanResourceManagement)•ERE.net•LiberalArtsCareerNetwork•AlumniCareerServicesNetwork•Entry-LevelJobsandInternships•CollegeRecruitingCentral•CollegeCareerExpertInvitationtoJoin“CareerServicesProfessionals”GroupIII.HowLinkedInHelpsYourStudentsHelpThemselvesLinkedInBenefitsforStudentsandAlumni1.Buildaprofessionalonlinepresence2.Connectinameaningfulwaywithalumniandother“warm”contacts3.Researchcompaniesandindustries4.Exploreopportunitieswithorganizationsthatdon’trecruitoncampus5.Learnprofessionalnetworkingetiquette1.BuildaProfessionalOnlinePresence“It’snolongerenoughtosimplyhaveasolidresume.Studentsnowneedaprofessionalonlinepresence.”-HollyPaul,USRecruitingLeaderPricewaterhouseCoopersAddSectionstoEnhanceStudentProfilesAddSectionstoEnhanceStudentProfilesAddSectionstoEnhanceStudentProfilesAddSectionstoEnhanceStudentProfilesGreatAppforCreativeStudentsThe5GoldenRulesofStudentLinkedInProfiles1.Professionalphotoofstudentalone2.Headlinewithareaofstudyand/orcareerambitions3.Keyword-richsummarythatincludestypeofpositionsstudentisseeking4.Inclusionofvolunteeractivities,internshipsandextracurriculars5.Recommendationsfromprofessors,advisors,internships2.ConnectinaMeaningfulWaywithAlumniandOther“Warm”ContactsLiveDemoofLinkedInCompanyPage’tRecruitonCampus5.LearnProfessionalNetworkingEtiquetteBEFOREAFTER“WheredoIstart?”CallstoAction1.Completeallcareercenterstaffprofilesto100%2.AddalinktoLinkedInandguidelinestoyourcareercenter’swebsite3.Jointhe“CareerServicesProfessionals”LinkedInGroupandcontinuetheconversation!Questions