铝合金卷帘窗项目可行性研究报告

“战略活动运用策略（StrategicEventUtilization）”的运用及其在品牌建设中的作用研究作者：徐世雄学位授予单位：复旦大学参考文献(28条)1.参考文献2.AakerDA.JoachimsthalerEBrandLeadership20003.BrooksCMSportsMarketing:CompetitiveBusinessStrategiesforSports19944.D'AlessandroDFBrandWarfare,10rulesforbuildingthekillerbrand20015.GrahamS.NeirottiLD.GoldblattJJTheUltimateGuidetoSportsMarketing20016.HowardDR.CromptonJLFinancingSport19957.HoyleLHEventMarketing:Howtosuccessfullypromoteevents,festivals,conventions,andexpositions20028.KotlerP.AmstrongGPrinciplesofMarketing19969.MatthewDShankSportsMarketing,AStrategicPerspective200210.NeumeierMTheBrandGap200311.ZymanSTheendofadvertisingasweknowit200212.BrandIdentity:l00()()200313.AbrattRussell.PieterSchalkGroblerTheEvaluationofSportsSponsorships198914.GengLZ.BurtonR.BlakemoreCSportsSponsorshipinChina:TransitionandEvolution200215.MeenaghanTSponsorship-LegitimizingtheMedium1991(11)16.MeenaghanTTherolefsponsorshipinthemarketingcommunicationmix199117.SandlerDennisM.DavidShaniOlympicSponsorshipvs.AmbushMarketing:whogetsthegold18.JungHTheinfluencethatsponsorshipofacompanyhasonadvertisingeffects200219.KimCHAnanalysisofthepracticalusingrealitiesofsportssponsorshipbyenterprises199920.ParkPAstudyoneffectivesportseventsponsorship-concerningsponsorshiptype&sportsconsumers'trait200021.RachelLTheeffectsofsportsmarketingonconsumerbehavior200122.()200323.Brand()SportsEvent()200224.Global()SportsMarketing:()200025.SportsMarketing():()200226.Marketingcommunication()sponsorship()image()199927.SportsMarketing()BrandImage()200128.()中国()brand()2001本文链接：授权使用：上海海事大学(wflshyxy)，授权号：008fd47d-a553-490f-9f0b-9e210046d89b下载时间：2010年11月1日