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JISHOUUNIVERSITYTHEACCOUNTINGBILINGUALTITLE：TheAnalysisOfMcDonald'sFinancialStatementsCLASS：ClassthreeGrade11accountingACAMEDY：SchoolOfBusinessTEAMMEMBERS:李永花（201320298）刘梦雅（201320302）李金莲（201320306）邹聪(201320318)王钟君（201320322）汤盈(201320334)2CONENTSPARTI1.BACKGROUND.......................................................................................................3PARTII2.DESCRIPTIVEANALYSIS.....................................................................................3PARTIII3.SHORT-TERMSOLVENCYANALYSIS................................................................43.1ANALYSISOFCURRENTASSETS.....................................................................43.1.1CASH................................................................................................................43.1.2ACCOUNTSRECEIVABLE...............................................................................53.1.3INVENTORY....................................................................................................63.2ANALYSISOFTHECURRENTLIABILITIES.....................................................63.2.1ACCOUNTSPAYABLE...................................................................................63.3ANALYSISOFRATIOS.....................................................................................73.3.1WORKINGCAPITAL...................................................................................73.3.2CURRENTRATIO..............................................................................................83.3.3QUICKRATIO....................................................................................................93.3.4CASHRATIO....................................................................................................103.3.5COMMON-SIZEANALYSIS(VerticalandHorizontal)...................................11PARTIV4.LONG-TEEMDEBT-PAYINGABILITY..............................................................124.1THEINCOMESTATEMENTANALYSIS..........................................................124.2ANALYSISOFTHEBLANCESHEET...............................................................13PARTV5.PROFITABILITY.....................................................................................................145.1THECONTENTOFPROFITABILITYANALYSIS.............................................155.2DUPONTANALYSISTABLE............................................................................165.3THEPROFITINDEXANALYSIS.........................................................................175.3.1OPERATINGINCOMEMARGIN......................................................................175.3.2RETURNONASSETS.........................................................................................175.3.3RETURNONNETASSETS...............................................................................175.3.4EARNINGPERSHARE.......................................................................................183TheAnalysisOfMcDonald'sFinancialStatementsPARTI1.BACKGROUNDMcDonald'sistheworld'slargestfastfoodchainenterprise.From1955theMcDonaldbrothersandray,founderoftheIllinoisopeneditsfirstrestaurantintheUnitedStatestoday,itisin121countriesandregionsaroundtheworldhaveopenedmorethan32000restaurants,globalsalesofmorethan$40billion.McDonald'scorporateheadquartersislocatedintheUnitedStates,Illinois,isaninternationalcompanywithbillionsofdollarsofassets,McDonald'srestaurantsalloverhundredcountriesonsixcontinentsaroundtheworld.McDonald’sistosellburgerchainoperation,mainly,nowhasbecomeaglobalrestaurantindustrymostvaluablebrands.Inmanycountries,McDonald'srepresentsakindofAmericanwayoflife,andnowisstillinaquickrapiddevelopmenttrend.PARTII2.DESCRIPTIVEANALYSISCanbeseenfromthedevelopmentofMcDonald's,McDonald'sgraspinthesegmentofthemarketpositioningisveryaccurate,thisisalsooneoftheimportantreasonforthesuccessofMcDonald's.Consumermarketsegmentationismainlybasedonthegeographicalfactors,humanfactors,psychologicalfactors,purchasingbehaviorfactors,eachconsumergroupisamarketsegment,eachsegmentisbyhavingthesameneedsandpurchasedesireofconsumergroups.McDonald'sisbasedonthegeographicalpopulationandpsychologicalfactorsintheaccuratemarketsegmentation,andimplementthecorrespondingstrategysoastoachieveitsmarketingobjectives.4PARTIII3.SHORT-TERMSOLVENCYANALYSISShort-termdebtpayingabilityreferstotheenterprisesusecurrentassetstorepaythecurrentliabilities.Forcreditors,theenterprisewillhavefullyrepayabilitytoguarantee.Forinvestors,iftheenterpriseshort-termsolvencyproblems,willcontainbusinessmanagersspendalotofenergytoraisefunds,tocopewithdebt,alsowillincreasethedifficultyoftheenterprisefinancing,orincreasethecostoftemporaryemergencyfinancing,affecttheprofitabilityoftheenterprise.3.1ANALYSISOFCURRENTASSETSCurrentAssets(CurrentAssets)referstotheenterprisecanbeinoneyearorwithinanoperatingcyclelongerthanayeartoliquidateoruseofAssets,anindispensablepartofenterpriseAssets.Currentassetsintheturnoverofthetransition,frommonetaryform,inturn,changeitsshape,finallyret