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上海交通大学硕士学位论文中国IT系统集成商的战略转型研究姓名：王年海申请学位级别：硕士专业：工商管理（MBA）指导教师：陈俊芳2003.1.12ITWTOITITITITInformativizationhasbeenthetopicofthisera.Enterprises’developmentinthemarketeconomyisdrivenbythemarketrequirement.Meanwhiletheymustleadthecustomer’sneed.SystemIntegratorsexpandrapidlyinInformationTechnologyfieldtheseyears.Manycompetitorswillemergebecauseofhigherindustryprofitandchina’sentryintoWTO.Makinginnovativestrategyaccordingtotheindustry’scharacteristic&itscompetitiveadvantagesareveryimportantissuesforSI.ThepaperintroducedthebasicbusinessofSIandanalyzedIT&SImarketinChina.AfterconcludingtheperformanceandexistedproblemsinDomesticSImarket.Threenewbusinessmode&relatedentrystrategywerepresented.The“ITOutsourcing”strategywasusedinthelastparttostudyatypicalcase.ThecaseanalyzedKingstar’sstrategicenvironment.Innovativebusinessmodewasputforward.Itmadedetaileddemonstrationinstrategicplanning,strategicimplementandstrategicdevelopment.The“newbusiness”strategypresentedinthepapercanbeappliedtooperationofSI.Theresearchapproachofthepapercanbeusedtostudyotherenterprisefacingvehementcompetitors.SystemIntegrator,StrategicInnovation,StrategicTransform,ITOutsourcingMBAIT12001ITInformationTechnologyITITITITITIT6ITITIBMHPMBAIT22001GDP7.8%2002GDP7.924.42000-2001814.517.520021021ITIT9030%200140002-12001ITGDP5.62-8.0522-9031-110143-1763.78-8.1225-6327-7082-66421MBAIT22001GDP7.8%2002GDP7.924.42000-2001814.517.520021021ITIT9030%200140002-12001ITGDP5.62-8.0522-9031-110143-1763.78-8.1225-6327-7082-66421MBAIT31.2.3.4.IT5.ITITITITITITITIT1200117630.6%2-22-2199720011997199819992000200145.6%30.4%30.5%38.9%30.6%2001“”WTO2MBAIT4ITITITITSystemIntegrator98MBAIT4ITITITITSystemIntegrator98MBAIT4ITITITITSystemIntegrator98MBAIT51TotalSolution,23IT200264273165496200150%://“”WTOASPASPApplicationServiceProviderInternetATMASPITASPASPWEBASP15005%8035%2002ITERPCRMCIMASP90MBAIT72001281200018.6%3-13-11998-200119981999200020011551942372812001“”WTOASPASPApplicationServiceProviderInternetATMASPITASPASPWEBASP15005%8035%2002ITERPCRMCIMASP90MBAIT890%10200128.8%200242001-2002IT1.2.IT3.“”ITITITITITITMBAIT890%10200128.8%200242001-2002IT1.2.IT3.“”ITITITITITITMBAIT890%10200128.8%200242001-2002IT1.2.IT3.“”ITITITITITITMBAIT9200171.2%18.1%10.7%200242001-2002207070306-72.912.540-50MBAIT9200171.2%18.1%10.7%200242001-2002207070306-72.912.540-50MBAIT9200171.2%18.1%10.7%200242001-2002207070306-72.912.540-50MBAIT10ITITCEO5%95%MBAIT11ITITITITIT(ITOutsourcing)ITITITITITITIT1IT1990IBMDECIDC2000IT11%395020057000512.4%1996Yankee50090%IT45%IDC1996IT8604122001IT136620031510IDC2000200521%20%GartnerGroup1997805001996420MBAIT11ITITITITIT(ITOutsourcing)ITITITITITITIT1IT1990IBMDECIDC2000IT11%395020057000512.4%1996Yankee50090%IT45%IDC1996IT8604122001IT136620031510IDC2000200521%20%GartnerGroup1997805001996420MBAIT12IT200180%EDSHPIBMUnisys2ITITITITITIT2001IT401.625.5%2001IT16.1%IT4-14-11999-2001ITCCID199920002001238.5320401.62001IT4-24-22001ITCCID90.722.6%29.937.5%211.0252.5%69.9517.4%ITITITITIBMHPEMCORACLEITITITIBMIT50%MBAIT13ITITITITITWTOIT0.21————————————IT“++”MBAIT14ITITITITITITITITIT2ITITITITITGarnterIT915ITMBAIT15ITITITITITuuuuITASPASPApplicationServiceProviderMBAIT15ITITITITITuuuuITASPASPApplicationServiceProviderMBAIT161MassMarketASPASP2HybridMarketASPASPASP3NicheMarketASPASPASP100%ASP4DomainExpertiseMarketASPERPSCMASPASPASPASP199920002001ASPASPIDC2000ASP21IDC2002ASPASP106%200559%ASP2392000()ASP33000.3%IDC20002004ASP64%2004ASP2.43ASP2000ITASPASPMBAIT17ITASPASPASPASPASPASPASPASP4ITASPERP10080155255ASPASP10580ASPITASPASPASPASPERPCRMASPITASPASPASPMBAIT18IBMITIBMITIBMITHP22%12.4%ITIT11.7%ITCISCOIBMITITHP100ITITIT1.2.3.ITITITMBAIT18IBMITIBMITIBMITHP22%12.4%ITIT11.7%ITCISCOIBMITITHP100ITITIT1.2.3.ITITITMBAIT1980%IT95%ITITITIT30%IBM40%IBMIBMHPITMBAIT20WTOStrategicAlliancesITITITITIBMIBMLOTUSOAMBAIT212000ISV01MBAIT22199540085%35%ITIBMISVIndependentSoftwareVendor19993IntelCISCOOrcaleHPSGISUNIBMIBMAS/400RS/6000IBMDB2MBAIT22199540085%35%ITIBMISVIndependentSoftwareVendor19993IntelCISCOOrcaleHPSGISUNIBMIBMAS/400RS/6000IBMDB2MBAIT2395-00199620015-15-25-11996CCID38%14%12%10%7.8%7.5%10.7%5-22001CCID21.6%20%12%9.4%8%7.2%21.8%199638%200120%IT40085%35%IBMHPSUNORACLEMICROSOFTMBAIT24()5-1200Ver4.0300199510199722001INTELACER()MBAIT2514-14-219962001IT20%90ATMPOSCD“”WTO20012ITPCPC80%WTOITATMITMBAIT263875-3ATMCTIMBAIT27350%40085%80%150WTOITITITMBAIT27350%40085%80%150WTOITITITMBAIT28IT5.5-21ITITIBMHPIT1.2.ITIT3.4.WTOITMBAIT28IT5.5-21ITITIBMHPIT1.2.ITIT3.4.WTOITMBAIT292IT:1.WTO2.31.IT2.3.4IT1.IT2.3.5ITIBMHP1.MBAIT302.IBMHPIBMHP3.ITWTOIT30%1076ITIBMHPBEAWTO200250020-30%SWOT1.2.MBAIT302.IBMHPIBMHP3.ITWTOIT30%1076ITIBM