中国房地产业建立战略联盟研究

湖南大学硕士学位论文中国房地产业建立战略联盟研究姓名：肖建雄申请学位级别：硕士专业：国际贸易学指导教师：胡小娟20070401IIIAbstractWiththedevelopmentsofeconomicglobalization,theinternationalcompetitioninthefieldofeconomyisbecomingmoreandmoreintenseandcomplex.Foranyenterprise,nomatterhowhugeitsscaleisorhowrichitsstrengthis,itbecomesmoreandmoredifficultforittobesuccessfulincompetitioninbothdomesticandinternationalmarketsdependingonitsownstrength.However,thestrategicalliance,whichisonekindofthedevelopmentalstrategyandtheorganizationformofenterprise,canarrangealltheresourceseffectivelyandrealizethemulti-winamongalliancemembers.Theestablishmentofstrategicalliancenotonlyfitsfortherequestofreal-estateenterprisetoseektheadaptationoffastchangingexternalenvironmentandthedevelopmentalstrategies,butalsomakestheallocationanduseofresourceswhichbelongtoChinareal-estateenterprisesmoreeffectively.Atrendofestablishingstrategicallianceisbeingraisedamongthedomesticreal-estateindustry,whichhasbecomeastrategythoughtofourreal-estateindustry.Inthispaper,theauthorappliesthetheoryofstrategicallianceintothepracticeofourreal-estateindustry.Basedonthedocumentsofstrategicalliance,thedefinitionofthestrategyallianceaboutreal-estateenterprisehasbeendescribed.Thenthepaperalsoanalysesthestrategyalliancefromtworespectswhicharegeneraleconomicaltheoryandcost-benefitindividually.Afteranalyzingthemarket'scurrentsituation,thepolicyenvironmentandthecauseofstrategicalliance,thepaperpointsoutthatestablishingstrategyalliancecanattachimportanceandpracticalsignificancetoourreal-estateenterprises.Basingonthese,thepapersumsupsixalliancepatternsofreal-estateenterprisestrategicalliance,whicharecommentedbyusingthecaseanalysismethods.Finally,thepaperconstructsthestrategyalliancemanagementframeofourreal-estateindustryfromthreeaspectswhichare:supportfromthegovernment,thepracticeofalliancepartnersandthemanagesystemofalliance.Thesuperintendentsofreal-estateindustrymusthavearationalthoughtabouttheestablishmentandthehighlyeffectiverevolutionoftheChinesereal-estateenterprises'strategicalliance,anduseittoinstructtheirrelatedpractices.Thispaperinspectsthepracticesofourreal-estatestrategyalliancefirst,thenmainlydiscussestheproblemofalliancepatternchoice,aswellasthealliancemanagement.Itcanhelpourreal-estateenterprisestounderstanddeeplyaboutthestrategicalliance.ItishopedtheIIIresearchaboutthereal-estateenterprises'strategyallianceofthispapercanbringsomereferencemeaningstoourreal-estateenterprises’presentdevelopment.KeyWords:strategicalliance;real-estateenterprise;alliancepartner.3.1.......................................................................................82.1......................................................................................................................152.2......................................................................................................................152.1...............................................73.1............................................................................173.2“”.....................................191□______2□“√”111.1200620940710.7%GDP1%15%2006112016.1313.70%20052006683320067272005200655021.2StrategicAllianceDEC·J·Hopland·R·Nigelstrategicpartneringstrategiccolaborationinternationalco-operativearrangementsandcollation·Teece(1992).2005.8·-2000.73(1993)R&DGulati(1995)Yoshino&Rangan19951.2.3.()199719991999(),,Porter&Fuller(1986)Ndsborn&Boughn(1993)(Quasi-market),(Quasi-hierarchy),“”Gulati(2002),,(routine)(2003),Richter(1999),...1997.:..1999Porter&Fuller(1986);;;;;4,,(2001),,“”,“”(2005),(),,(,2005)(Lorange&Roos,1993;,1999;,1999),(Bleeke&Ernst,1993;·,,1999;,1999),,(2001)“——”“————”,Nalebuff&Brandenburger(1997),·—(2000)2005,20032004,,,,,,(Mullen,1997),“”1.3“”(competition)“”(cooperation)Nalebuff&Brandenburger“”(co-opetition)2004,5622.12.1.1“”“,,(),”,:“,,”,,(1985):“,,”“”“”:“‘’(),‘’,,,,,”,,,“”12,,“”“”,“”“”,,72.12.1————2.1.2·“,,,”“”“”8“”“”“”7“”MichaelE.Porte3.13.1MichaelE.Porte“()”9?2.1.3,,,::“,,,”,,,:“”(1991),“”,,,“”:“,”,,10“”,,,,,1996(Pavitt)(Nelson)(Foss)(Grant):“,”,,,,“”Inkpen(1998)“”,,,,,“,”,2.1.4Stulz112.1.5·(1995):“,;,”:“,”,?1212111()*cqcq=222()*cqcq=,12p=a-(q+q),1111211=pq-Cq=[a-(q+q)]q-C*qΠ···J··M·,,122221222=pq-Cq=[a-(q+q)]q-C*qΠ11121/=a-(q+q)-q-c=0ddqΠ22122/=a-(q+q)-q-c=0ddqΠ12212q*=q*=1/3(a-c)*=*=1/9(a-c)ΠΠ1*+2*=2/9a-c212Q,=Q(q-Q)-cqd/dQ=a-2Q-c=0Q*=1/2(a-c)*=1/4a-c2121/4a-c2-2/9(a-c)2=1/36(a-c)202.2ACCRACAOCILCRICIOCkACC,ILCp=ACC-ILC;ACRACAOCICRICIOC=+=+;IC13COBB-DOGLAS1()AAkbtPTαβ−=(2.1)11k−k=(2.2),atLH=()AAbtAt()()0AAbHbLP0.5α=TβPTCPCTC=⋅+⋅(2.3)CpCt0()CLCkkλ=+−=0(()1)PTAAPCTCbtPTkαβλ⋅+⋅++−(2.4)0.5[0.5()]0CPAALCbtPTPβλ∂=+=∂;(2.5)0.51[()]0CTAALCbtPTTβλβ−∂=+=∂(2.6)0.50()10CAALbtPTkβλ∂=+−=∂(2.7)(5)(6)(7),21201[()()]()2TAAPkCPbtCββ+−=⋅(2.8)212012[()()]()PAATkCTbtCββ+−⋅=(2.9)2211212122112120011[()(2)][()]2()PTAAkCCCbtβββββββββ+++++−=⋅+⋅(2.10)140C,0,0,()0,0,0,PTAACCbtkβ:22112112122112120111[()(2)][()]()2()12PTAAkCCCkbtββββββββββ−+++++−∂=⋅+⋅⋅∂+(2.11)22211221212211212021112[()(2)][()]()2()12PTAAkCCCkbtβββββββββββ−+++++−∂−=⋅≤+⋅⋅∂+(2.12)22Ck∂∂121