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12013年英语专业四级阅读理解2013TEM4TEXTATheartofpublicspeakingbeganinancientGreeceover2,000yearsago.Now,twitter,instantmessaging,e-mail,blogsandchatforumsofferrivalapproachestocommunication—butnonecanreplacetheroleofagreatspeech.Thespokenwordcanhandlevariousvitalfunctions:persuadingorinspiring,informing,payingtribute,entertaining,orsimplyintroducingsomeoneorsomethingoracceptingsomething.Overthepastyear,thehumanvoicehashelpedguideusovertheupsanddownsofwhatwascertainlyastormytime.Persuasionisusedindealingwithorreconcilingdifferentpointsofview.WhentheleadersmetinCopenhageninDecember2009,persuasivewordsfromactivistsencouragedthemtocommitthemselvestofirmeraction.Inspirationalspeechesconfronttheemotions.Theyfocusontopicsandmattersthatareclosetopeople'shearts.Duringwars,generalsusedinspiringspeechestopreparethetroopsforbattle.2Aspeechthatconveysknowledgeandenhancesunderstandingcaninformus.Theinformationmustbeclear,accurate,andexpressedinameaningfulandinterestingway.WhentheH1N1pandemic（流行病）wasannounced,theideaof“swineflu”（猪流感）scaredmanypeople.InformativespeechesfromWorldHealthOrganizationofficialshelpedpeopletokeeptheirpanicundercontrolsotheycouldtakesensibleprecautions.Sadeventsarenevereasytodealwithbutaspeechthatpaystributetothelossofalovedoneandgivespraisefortheircontributioncanbecomforting.Madonna'sspeechaboutMichaelJackson,afterhisdeath,highlightedthefactthathewillcontinuetoliveonthroughhismusic.It'snotonlyinworldforumswherepublicspeakingplaysanimportantrole.Itcanalsobesurprisinglyhelpfulinthecourseofourownlives.Ifyou’retakingpartinadebateyouneedtopersuadethelistenersofthesoundnessofyourargument.Insports,athletesknowtheimportanceofapeptalk（鼓舞士气的讲话）beforeamatchtoinspireteammates.Youyourselfmaybeaskedtodoapresentationatcollegeorworktoinformtheothersaboutanareaofvitalimportance.Onamorepersonallevel,afriendmaybeupsetandneed3comforting.Oryoumightbeaskedtointroduceaspeakeratafamilyeventortospeakatawedding,whereyourlanguagewillbeneededtomovepeopleormakethemlaugh.Greatspeakingabilityisnotsomethingwe'rebornwith.EvenBarackObamaworkshardtoperfecteveryspeech.Forabrilliantspeech,therearerulesthatyoucanputtogooduse.Tolearnthoserulesyouhavetopracticeandlearnfromsomeoutstandingspeechesinthepast.81.TheauthorthinksthespokenwordisstillirreplaceablebecauseA.ithasalwaysbeenusedtoinspireorpersuadepeople.B.ithasabigroletoplayintheentertainmentbusiness.C.itplaysimportantrolesinhumancommunication.D.itisofgreatuseineveryday-lifecontext.82.WhichofthefollowingstatementsisINCORRECTabouttheroleofpublicspeaking?A.Speechesatworldforumscanleadtoeffectivesolutionstoworldproblems.B.Speechesfrommedicalauthoritiescancalmpeopledownintimesofpandemics.C.Themoraleofsoldiersbeforeabattlecanbeboostedby4seniorofficers'speeches.D.Speechespayingtributetothedeadcancomfortthemourners.83.PublicspeakingcanplayallthefollowingrolesEXCEPTA.toconvincepeopleinadebate.B.toinformpeopleatapresentation.C.toadvisepeopleatwork.D.toentertainpeopleatawedding.84.Accordingtothepassage,whichofthefollowingbestexplainstheauthor'sviewon“greatspeakingability”?A.Itcomesfromobservingrules.B.Itcanbeperfectedwitheasyeffort.C.Itcanbeacquiredfrombirth.D.Itcomesfromlearningandpractice.85.Whatisthemainideaofthepassage?A.Publicspeakingininternationalforums.B.Themanyusesofpublicspeaking.C.Publicspeakingindailylifecontext.D.Therulesofpublicspeaking.TEXTBEverybusinessneedstwothings,saysSkullcandyCEORick5Alden:inspirationanddesperation.In2001,Aldenhadboth.He'dsoldtwosnowboardingbusinesses,andhewasdesperatelybored.Buthehadanidea:Hewantedtomakeanewkindofheadphone.“Ikeptseeingpeoplemissingtheircellphonecallsbecausetheywerelisteningtomusic,”heexplains.ThenI'minachairlift（索道）,I'vegotmyheadphoneson,andIrealizemyphoneisringing.As1takemyglovesoffandreachformyphone,Ithink,“Itcan'tbethattoughtomakeheadphoneswithtwoplugs,oneformusicandoneforyourcellphone.”Aldendescribedwhathewantedtoadesigner,perfectedaprototype,andoutsourced（外包）manufacturingoverseas.Aldenthenstarteddesigningheadphonesintohelmets,backpacks-anywherethatwouldmakeiteasytolistentomusicwhilesnowboarding.“Sellingintoboardandskateshopswasn'tabigresearcheffort,”heexplains.“ThoseweretheonlyguysIknew!”Aldendidn’twanttobeamanufacturer.Andbyoutsourcing,he'dhopedhecouldgetthebusinessoffthegroundwithoutdebt.Buthewaswrong.Soheaskedhiswife,“CanIputamortgage（抵押贷款）onthehouse?Shesaid,‘Whatistheworstthingthatcanhappen?Welosethehouse,wesellourcars,6andwestartalloveragain.’Idefinitelymarriedtherightwoman!”Forthenexttwoyears,Aldenjuggledmortgagepaymentsandpaymentstohismanufacturers.“Factorieswon'tshipyourproducttilltheygetpaid,”hesays.“Butittakesfourorfivemonthstogetamortgagecompanysoupsetthattheyknockonyourdoor.Sowepaidthefactoryfirst.”Gradually,non-snowboardersbegantonoticethecolorfulheadphones.In2006,thecompanystartedsellingthemin1,400FYE(ForYourEntertainment)stores.“WeknewthatnineoutoftenpeoplewalkingintothatstorewouldbelearningaboutSkullcandyforthefirsttime.Whywouldtheylookatbrandstheyknewandtakehomeanewbrandinstead?Wehadagreedtobuybackanythingwedidn’tsell,butwewe