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Module4Unit1Advertising课文巩固用本单元所学要点填空。Anadcampaignisanorganizedprogrammeofadvertisements1.(用各种各样的广告)toreachaparticularaudience.Inanadcampaign,youhavethechancetoadvertiseusingdifferentkindsofmedia2.(包括报纸、杂志和电视等).Whenstartingasuccessfulcampaign,youmust3.(心里想好目标和受众)andconsiderthefollowing.Firstly,4.(尤其重要)todeterminetheaudienceyouwanttoreach5.(为了能创造)therightmessagefortherightpeople.Secondly,youshouldtryto6.(迎合受众将作出反应的方法).Lastly,todeterminewhatapproachyouwanttouseto7.(传达你的信息)when8.(拼凑)anadcampaignisalsoofgreatimportance.Thewayyouchoosetoadvertiseshould9.(主要取决于)yourtargetaudience.答案1.usingvariouskindsofads2.includingnewspapers,magazinesandtelevisions,etc3.haveacleargoalandtargetaudienceinmind4.itisextremelyimportant5.sothatyoucancreate6.appealtothewaytheaudiencewillreact7.getyourmessageacross8.puttingtogether9.dependmainlyon单元话题写作阅读下面一则广告,按照要求完成写作任务。EILInternationalEnglishSummerCampVolunteerWantedEILwasfoundedinBritainin1936withthefundamentalaimofinternationalunderstanding“Learntolivetogetherbylivingtogether”.Requirements:Over16;agoodknowledgeofEnglish;outgoing;workingwellwithchildrenbetween7—12Activities:Languagestudy,outdoorrecreationandtravelCampers:StudentsfromdifferentcountriesCampsite:MountWuyi,FujianTime:July26—August9Applicationdeadline:July15,2018Ifinterested,pleasee-mailtoinfo@eiluk.org.假设你是李华,这则广告引起了你的兴趣,请用英文写一封自荐信。要点如下:1.对夏令营主题的理解;2.根据招聘要求自我介绍;3.参加夏令营的目的。注意:1.信的开头和结尾已为你写好,不计入总词数。2.词数150左右。DearSir,I’mLiHuafromFujian.Iamlookingforwardtoyourearlyreply.Sincerelyyours,LiHua[写作导写]1.确定文体和表达的口吻本文是应聘的自荐信,为应用文写作,表达时要以第一人称为主。2.统筹时态这是一篇自荐信,所以全文中心时态为一般现在时态。3.推敲要点表达方法(1)表达应聘志愿者的自荐信时,可以借鉴以下句子:①I’veyouradvertisement,andtheaimofthisactivityhasmegreatly.②ThereforeImyselftoyouwithout.③Iamlookingforwardtoyourearly.(2)可能用到的词汇:①毫不犹豫②说英语很流利③7到12岁的孩子④一种双赢的活动4.确定要点表达顺序和段落结构本文可以分三段。第一段,对夏令营主题的理解和应聘的目的。(Ithinkitinstructivetolearntobylivingtogether.)第二段,根据招聘要求自我介绍。(aboyof17,Iam.IspeakEnglish.)第三段,期待早日得到答复。(Iamlookingforwardtoyourearlyreply.)5.范文填空DearSir,I’mLiHuafromFujian.I’vereadyouradvertisement,andtheaimofthisactivity(1)(给我留下了深刻印象).Ithinkitinstructivetolearntolivetogetherbylivingtogether.Itisagoodopportunityfor(2)(独生子)likemetolearntoshareandworktogether.ThereforeIrecommendmyselftoyouwithouthesitation.Asaboyof17,Iamoutgoing.I(3)(英语学得好)atschoolandspeakEnglishfluently.What’smore,Ihaveexperienceofworkingwellwithchildrenagedfrom7to12,and(4)(喜欢户外活动).Ithinkitisakindofwin-winactivity.Foronething,Icanhelp(5)(照顾孩子).Foranotherthing,IcanimprovemyEnglish,makemorefriends,and(6)(丰富我在暑假期间的生活).Iamlookingforwardtoyourearlyreply.Sincerelyyours,LiHua答案3.(1)①read;impressed②recommend;hesitation③reply(2)①withouthesitation②speakEnglishfluently③childrenagedfrom7to12④akindofwin-winactivity4.livetogether;As;outgoing;fluently5.(1)hasimpressedmegreatly(2)theonlychild(3)dowellinEnglish(4)enjoyoutdooractivities(5)takecareofthechildren(6)enrichmylifeduringthesummervacation教师备用话题微写作【写作要求】用本单元所学知识翻译下列句子,并按照逻辑连成短文。1.随着广告业的发展,人们从广告中受益更多,尤其是年轻人。Withthedevelopmentofadvertising,peoplebenefitmorefromit,especiallytheyouth.2.在某些方面,有些广告充满智慧,人们对此非常满意。Insomeaspects,someadvertisementsarefullofintelligence,withwhichpeoplearepleased.3.尽管它们很吸引你,但并不是所有的内容都是真实的。Eventhoughtheyappealtoyou,notallthecontentsaretrue.4.你应该小心不要被说服买一些过时的便宜货。Youshouldbecarefulnottobepersuadedtopurchasesomeout-of-datebargains.5.这些广告使用一些把戏,目的是敦促你和大公司做生意。Theseadvertisementsusesometricks,whichaimtourgeyoutodealwithbigcorporations.6.我们应该保持清醒的头脑,否则就会上当受骗。Weshouldkeepaclearhead,orwewillfallforthem.【参考范文】Withthedevelopmentofadvertising,peoplebenefitmorefromit,especiallytheyouth.Insomeaspects,someadvertisementsarefullofintelligence,withwhichpeoplearepleased.Eventhoughtheyappealtoyou,notallthecontentsaretrue.Besides,youshouldbecarefulnottobepersuadedtopurchasesomeout-of-datebargains.Becausetheseadvertisementsusesometricks,whichaimtourgeyoutodealwithbigcorporations.Personally,weshouldkeepaclearhead,orwewillfallforthem.单元词汇拓展速记1.以后缀“-th”结尾的名词①youthn.年轻人,青年②truthn.真理,真情③widthn.宽度④growthn.生长2.“v.+in”短语集锦①believein相信②putin插话③bringin引入;提出④givein让步,屈服3.“v.+for”短语一览①headfor前往②searchfor寻找,查寻③standfor代表4.“for+n.”短语大团圆①forsale出售②forfree免费③forshort简称④forfun开玩笑地