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-1-UNIT3THEINTERNET晨读晚诵作为世界上最受欢迎的手机应用软件和社交网络之一,微信因其巧妙的零售创新设计“扫码购”而获得iF设计金奖。这是第一个获得iF服务设计类金奖的中国产品。晨读晚诵WeChatScan&GoWinsiFGoldAwardWeChat,oneoftheworld’smostpopularmobileappsandsocialnetworks,broughthomeiFGoldAwardforitssmartretailinnovation,Scan&Go.ItisthefirsteverChineseproducttowingoldintheiFServiceDesigncategory.Scan&Goenables①shoppersatretail(零售)storestoturntheirmobilephoneintoavirtualcheckoutcounter.Whenshopping,customersusetheirmobilephonestoscanproductbarcodes(条形码),viewproductinformation,getdiscounts②,complete③self-checkout,andpaydirectlywithintheappviaWeChatPay.Thereisnoliningupatthecounter.晨读晚诵Accordingtostatistics,salesduringpeakhoursintraditionalsupermarketsaccountfor60%oftotalturnover,andonaverage④customersspendthreetofiveminutesonqueueingandpaymentduringpeakhours.WithScan&Go,customersnolongerhavetoqueue,andthepaymenttimeisshortenedtooneminute.Inordertorealizequeue-lesspurchasing,theWeChatteamgreatlyoptimizesretailers’in-storecustomerhandlingefficiency⑤duringpeakhours,andenablesoverallmanagementoftheconsumertrafficflow.Byintroducingdedicated⑥lanesforScan&Go,supermarketshaveachievedoverafive-foldincreaseinconverting(转变)digitalmemberswithintwomonths.晨读晚诵Inadditiontoimprovingretailers’checkoutefficiencyandprovidingcustomerswithabettershoppingexperience,Scan&GoalsocombinespromotionandmarketingmodesthroughMiniPrograms,tohelpincreasesales.Scan&GoisnowwidelyusedbyretailersinChina,includingWal-MartandCarrefour.词海拾贝①enablevt.使能够②discountn.折扣③completevt.完成④averagen.平均⑤efficiencyn.效率⑥dedicatedadj.专用的晨读晚诵典句欣赏Inordertorealizequeue-lesspurchasing,theWeChatteamgreatlyoptimizesretailers’in-storecustomerhandlingefficiencyduringpeakhours,andenablesoverallmanagementoftheconsumertrafficflow.翻译:为了实现无排队购买,微信团队极大地优化了零售商在高峰时段内店内客户处理效率,并能够全面管理消费者的客流量。分析:本句是一个简单句。inordertorealize...是目的状语,theWeChatteam是句子的主语,optimizes和enables是并列谓语。理解诱思1.Whatdoesthesecondparagraphmainlytellus?答案:TheconvenienceofScan&Go.2.HaveyoueverusedScan&Go?Whatdoyouthinkofit?答案:Open.-7-SectionAListeningandSpeaking课前篇自主预习ⅠⅡⅢ语音句子重读:TheInternetisbecomingthetownsquarefortheglobalvillageoftomorrow.Iespeciallyliketochatwithmyfriendsandfamily.重点词汇1.n.博客vi.写博客2.n.引擎;发动机;火车头3.vi.聊天;闲聊4.vt.流播(不用下载直接在互联网上播放音视频);流出vi.流动n.小河;溪流5.n.身份;个性Ⅰ.知识体系图解blogenginechatstreamidentity课前篇自主预习ⅠⅡⅢ重点短语1.beginwith2.forexample3.too...to...4.lookup5.chatwith6.bytheway7.goonline8.keep...secret重点句式Sometimes,Iamtoobusytogoonline.以……开始例如太……以至于不……查阅与……聊天顺便问一下上网把……保守秘密课前篇自主预习ⅠⅡⅢⅡ.释义匹配1.blogA.thepartofavehiclethatproducespowertomakeitmove2.engineB.totalktosomeoneinafriendlyinformalway3.chatC.aflowofwater,air,smokeetc,orthedirectioninwhichitisflowing4.streamD.whoorwhatsb/sthis5.identityE.awebpagethatismadeupofinformationaboutaparticularsubject,inwhichthenewestinformationisalwaysatthetopofthepage答案:1.E2.A3.B4.C5.D课前篇自主预习ⅠⅡⅢⅢ.完成句子1.You’dbetterwritesomething(你感兴趣的).2.Ioftenwatchvideosand(在网上听音乐).3.Iam(太忙了无法去)toyourbirthdayparty.4.Mybrotheroften(查阅信息)ontheInternet.5.Ienjoy(和……聊天)myfriendsonline.youareinterestedinlistentomusiconlinetoobusytogolooksupinformationchattingwith课堂篇学习理解重点词汇重点句式随堂练习1.streamvt.流播(不用下载直接在互联网上播放音视频);流出vi.流动n.小河;溪流【课文原句】streammoviesandmusic流播电影和音乐【词汇精讲】stream在句中是及物动词,意为“流播”。Thegrowthofsmartphoneshasmadeitmoreattractivetoownandstreammusiclegally.智能手机的发展已经使合法拥有和流播音乐更具有吸引力。ThiswouldallowuserstostreamvideosontwoiPadscreensatonce.它允许用户同时在两个iPad屏幕上播放视频。课堂篇学习理解重点词汇重点句式随堂练习【词汇拓展】stream可作不及物动词,意为“流动”,作名词,意为“小河,小溪”。Hearingthenews,tearsstreameddownherface.听到这个消息,她泪流满面。Amountainstreamrunsthroughthissmallvillage.一条山涧流过这个小村庄。课堂篇学习理解重点词汇重点句式随堂练习课堂篇学习理解重点词汇重点句式随堂练习2.chatvi.聊天;闲聊【课文原句】Iespeciallyliketochatwithmyfriendsandfamily.我特别喜欢同朋友和家人聊天。【词汇精讲】chat可作动词或名词,意为“聊天;闲聊”。Isometimesspendhourschattingonthephonewithmyfriends.我有时在电话上和朋友聊天一聊就是几个小时。Thisgardenisaniceplaceforanicechatandacupofcoffee.这个花园是一个舒服的好地方,可以边聊天边喝咖啡。课堂篇学习理解重点词汇重点句式随堂练习【词汇拓展】IfeelmuchbetterwhenIgohometoeatandchatwithmyparentsandbrother.当我回家吃饭,与我的父母哥哥聊天时我感觉好多了。Afriendofminevisitedmeyesterdayandwehadalongchataboutourschooldays.我的一个朋友昨天来找我,我们在一起说了很多关于我们在学校的生活。chatwith...和……聊天chataway闲聊haveachatwith和……交谈haveachatabout聊关于……课堂篇学习理解重点词汇重点句式随堂练习课堂篇学习理解重点词汇重点句式随堂练习3.identityn.身份;个性【课文原句】AndsoIusedanonsensenameformynetidentity.因此,我为网上的身份造了个名字。【词汇精讲】identity是名词,意为“身份;个性”。Hegavehimselfanewnametohidehisidentitywhenhewenttocarryoutthesecrettask.当他去执行这项秘密任务的时候,他给自己起了一个新的名字来隐藏自己的身份。Theboywantedasenseofhisownidentity.那个男孩想要确立自己的个性意识。课堂篇学习理解重点词汇重点句式随堂练习【词汇拓展】Eventhesmallestbabycanidentifyitsmotherbyhervoice.即使最小的婴儿也能辨识妈妈的声音。Eyewitnessesidentifiedthegunmanasayoungman.目击者确认持枪歹徒是一个年轻人。identify𝑣𝑡.确认;认出;鉴定identify...as...确认……是……课堂篇学习理解重点词汇重点句式随堂练习课堂篇学习理解重点词汇重点句式随堂练习Sometimes,Iamtoobusytogoonline.有时,我太忙了无法上网。【句式剖析】句中too...todosth意为“太……而不能做某事”,是一个表示否定意义的句型。Shewastooexcitedtosayawordwhensheheardthenews.当她听到这个消息时她激动得说不出话来。Theyrealizedthatitwastoolatetocatchthelastsubway.他们意识到太晚了赶不上最后一趟地铁了。课堂篇学习理解重点词汇重点句式随堂练习【句式拓展】“too...to...”不同搭配下的不同含义:(1)某些形容词与“too...to...”句型连用时,too(=very)表示肯定的意义。这些形容词多为表示情感的词,如glad,pleased,surprised,delighted,happy,easy,willing,ready,e