搜索
-1-Unit5Insideadvertising-2-SectionⅠ—WarmingUp,Pre-reading,Reading&ComprehendingYUXIDAOYIN预习导引HEXINGUINA核心归纳一二三四一、英语说说看看下面几幅图片,你知道它们来自何处吗?这些广告给你的感觉是什么?和你的同伴们一起用英语说说看吧。YUXIDAOYIN预习导引HEXINGUINA核心归纳一二三四答案:PictureAcomesfromthebuildings.PictureBcomesfromthetransport.PictureCcomesfromclothes.PictureDcomesfromtheInternet.PictureEcomesfromTV.PictureFcomesfromthenewspaper.Ifeelthatadvertisementsareeverywhere.YUXIDAOYIN预习导引HEXINGUINA核心归纳一二三四二、把A栏中的单词和B栏中的英文释义相互搭配起来AB1.billboarda.adistinctivecharacteristic2.advertiserb.anadvertisement3.advertc.alargeoutdoorboardforadvertisements4.informd.totellsb.;togivesb.knowledge(ofsth.)5.featuree.apersonwhoadvertises6.consciencef.deservingrespectorrecognition7.worthyg.tocountordependonsb./sth.8.corporationh.spendingofmoney,etc.;cost9.expensei.alargebusinesscompany10.relyj.theinnersensethatknowsthedifferencebetweenrightandwrong答案:1.c2.e3.b4.d5.a6.j7.f8.i9.h10.gYUXIDAOYIN预习导引HEXINGUINA核心归纳一二三四三、短语互译A.温故:从文中找出下列短语并写出它们的汉语意思1.persuadesb.todosth.2.keep...inmind3.beexposedto4.passby5.comeacross6.beattachedto7.inotherwords8.belikelytodo9.makesense10.appealto说服某人做某事记住……暴露于;接触经过;路过偶然遇到附着于;系上换句话说可能做……有意义;讲得通对……有吸引力;呼吁YUXIDAOYIN预习导引HEXINGUINA核心归纳一二三四B.知新:从文中找出与下列词组对应的英文11.(使)变成12.适合13.有价值的公民14.依赖;依靠15.响应;对……的反应16.不需要;厌恶turn...into...fitintoworthycitizensrelyonresponsetohavenouseforYUXIDAOYIN预习导引HEXINGUINA核心归纳一二三四四、阅读HOWADVERTISINGWORKS,完成下表Whatisanadvertisement?Anadvertisementisamessageorannouncementthat1.people.Howdoadvertisersmakeeffectiveadvertisements?·2.yourtarget.·3.yourtarget.·Use4..Howeffectiveareadvertisements?·Goodadvertisementsshould5.peopleandmaketheminterested.·Peoplewillchangetheiropinionsovertimeby6._______________________advertisements.informsorinfluencesIdentifyAppealtoasuitablemediumbesuitableforbeingconstantlyexposedtoYUXIDAOYIN预习导引HEXINGUINA核心归纳12345671.Evensomeofthecasualgarmentswewearhavebrandnamesattachedtothemwhichturnusintowalkingadvertisements.甚至在我们穿的一些休闲服上也印着品牌的名字,这就把我们变成了“移动广告”。剖析wewear是一个定语从句,修饰garments。attachedtothem是过去分词短语做后置定语,修饰brandnames,相当于that/whichareattachedtothecasualgarments。考点一casualadj.偶然的;随意的;临时的Wehadacasualmeetingonacrowdedtrain.我们在拥挤的火车上偶然相遇。Thecasualnewspaperreaderswouldn’tlikelongarticlesonserioussubjectseveryday.随便看看报纸的人不愿每天看那些有关严肃主题的长文章。YUXIDAOYIN预习导引HEXINGUINA核心归纳1234567考点二turn...into(使)变成Thesnowmelted,andwinterturnsintospring.雪化了,冬去春来。带有turn的常用短语:turnagainst背叛;反对turnback往回走;回来turndown关小;拒绝turnin上交;归还turnup开大;调高turnout证明(是);生产YUXIDAOYIN预习导引HEXINGUINA核心归纳1234567活学活用完成句子(1)Heworked(作为一个临时工)anddidnotearnmuch.(2)MycarhadbrokendownandIsoughthelp(向碰巧路过的人).(3)Shanghaiwill(变成)aninternationalcenteroffinanceandtrade.(4)Sometimesmiraclescan(变成)nightmares.(5)Thejob(证明是)tobeharderthanwethought.(6)She(拒绝)everyofferofhelp.asacasuallabourerfromcasualpassers-byturnintoturnintoturnedoutturneddownYUXIDAOYIN预习导引HEXINGUINA核心归纳12345672.Anadvertisementisamessageorannouncementthatinformsorinfluencespeople.广告是告知人们或对人们起影响作用的信息或告示。考点informvt.通知;告诉Pleaseinformusof/aboutanychangesofyouraddress.你的地址若有变动请随时通知我们。“He’salreadyleft,”sheinformedus.“他已经走了。”她告诉我们说。归纳常用短语:informsb.of/about...将……通知某人同根词:information信息,消息(不可数名词)WelearnedagoodpieceofinformationthroughtheInternet.我们通过网络得到一则好消息。YUXIDAOYIN预习导引HEXINGUINA核心归纳1234567活学活用语法填空(1)Ihavebeen(inform)thatthecouplewillgetmarriednextyear.(2)Hesentmealettertogivemethe(inform)thatwewouldhavealongholiday.informedinformationYUXIDAOYIN预习导引HEXINGUINA核心归纳12345673.Advertsarenotonlymadeandpaidforbybusiness,butalsobyindividuals,organizationsandassociationsthatwishtoinformoreducatethepublic.广告不仅可由商家付费制作,也可以由想要告知公众或教育公众的个人、组织或协会来出资制作。考点一notonly...butalso...不仅……而且……Someareassufferedseriousdamagenotonlyfromthebigearthquakebutalsofromthepowerfultsunami.一些地区不仅遭到大地震的严重破坏,而且还受到强烈海啸的重创。YUXIDAOYIN预习导引HEXINGUINA核心归纳1234567考点二associationn.协会;联系;关联Haveyoujoinedtheteachers’association?你加入教师协会了吗?Ibenefitedmuchfrommyassociationwithhim.我和他结交受益匪浅。Thetownhasmuchassociationwiththeartist.小镇与那位艺术家有莫大的关联。词根:associatevi.交往;结交associatewith联合;和……来往Don’tassociatewithdishonestones.不要和不诚实的人来往。YUXIDAOYIN预习导引HEXINGUINA核心归纳1234567活学活用语法填空(1)MyfatherisworkingintheChinesePeople’s(associate)forFriendshipwithForeignCountries.(2)Ibenefitedmuchfrommy(associate)withhim.(3)Shenotonly(play)well,butalsowriteswell.(4)NotonlyMarybutalsoherparents(be)fondofwatchingfootballmatches.AssociationassociationplaysareYUXIDAOYIN预习导引HEXINGUINA核心归纳12345674.Havingidentifiedthetargetgroup,researchersfindoutasmuchaspossibleaboutthoseinthetargetgroup,suchastheirlikesanddislikes,andhowtheproductwouldfitintotheirlives.明确了广告的目标群体后,研究人员就会尽量搜寻这个群体的有关信息,例如他们的好恶,以及如何让产品适合他们的生活。剖析Havingidentified是分词的完成式,做时间状语,在句中相当于一个过去完成时的从句Aftertheyhadidentifiedthetargetgroup。考点fitinto适合It’saverynicesofabutitdoesn’tfitintotherestoftheroom.沙发很好,可是和房间的其他东西不配。YUXIDAOYIN预习导引HEXINGUINA核心归纳1234567fit的常用短语:fitinwith符合;适应fiton安装;装上fitout装备;配备fitup装备;安装活学活用单句改错(1)Iwasidentifiedthejacketatonceandfounditwasmybrother’s.(2)Hedidn’tfitwithlivingabroad,sohecamebacktohiscountry.(3)Dotheseplansbefitinwithyourarrangements?去掉第一个waswith→into去掉