企业战略管理概述

BusinessBusinessFredR.David,StrategicManagement(MerrillPublishingCompany,1989):16,Figure1.2;ThomasL.Wheelen;J.DavidHunger,StrategicManagementandBusinessPolicy(Addison-WesleyPublishingCompany,Inc.,1983):15,Figure1-5StrategicBusinessUnit(SBU)H.Mintzberg,Strategy-MakinginThreeModes,CaliforniaManagementReview(Winter1973):44-53.(ChaosManagement)(EntrepreneurshipManagement)(MarionnetteManagement)1.4ThomasL.Wheelen;J.DavidHunger,StrategicManagementandBusinessPolicy(Addison-WesleyPublishingCompany,Inc.,1983):61,Figure3.3.(PartnershipManagement)199331.5