企业策略管理(SEM)

1(SEM)[e-mail]10/28/2001b2•(SEM)––•(SEM)•(SEM)•2(SEM)4NewEconomyTransformationSystemsIntegration(automation)BusinessIntegration(reengineering)MarketIntegration(web-enabledtransformation)ValueScope35InternetServices“eCommerce”ERPInternetServicesEnterpriseConsultingBusinessIntegration1990’sConsultingMarketIntegrationNewEconomyConsultingCRMSupplyChainMarketIntegrationValuePropositionUseEnterpriseApplicationstooptimizeinternalbusinesssystemsandprocesses:ValuePropositionUseRelationshipManagementapplicationstosupportcustomerneedsandmanageinteractionswithsuppliersValuePropositionUsetheInternetandInternetcommerceapplicationstointeractwithcustomersandbusinesspartnersandincreaseproductivity&sales.MarketIntegrationSuccessintoday’seconomyisaboutdevelopingnewandinnovativerelationshipswithcustomers,suppliers,andemployees.MarketIntegrationCustomersCustomersSuppliersEmployeesEnterprise47PhysicalCustomerSupplierFinancialOrganizational•customers•channels•alliances•property•plant•equipment•inventory•cash•investments•accountsreceivable•debt&equity•employees•suppliers•partners•reputation•leadership•strategy•culture•systems&processes•structure•knowledge•IPNewEconomyValueDynamicsModel8GapbetweenVisionandImplementationSource:StrategicperformanceMeasurement&PerformanceBusinessIntelligence/RenaissanceWorldwide97%80%52%33%VisionClearstrategicplansSomestrategicsuccessSignificantstrategicsuccess5••••StakeholdersNeedsStrategyOrganization•Goals•ResultsProcess•Goals•ResultsActivities•Goals•Results?ANewTypeofManagementProcessFormulationFeedbackSTRATEGYImplementationCommunicationR&DInboundLogisticsManufac-turingOutboundLogisticsMarketing&SalesStrategyFormulation•StrategiesandStrategyElements•Cause&EffectChanges•KPIs&StrategicGoals•StrategicInitiativesBusinessUnitLinkage•TargetssetbyExecutiveBoard•SharedStrategyElements•CascadingScorecardsResponsibleStaff&Teams•AssignmentofResponsibilitiesforGoalsandInitiatives•ReconciliationofStrategywithPersonalGoals•Linkagewithbonuses&incentivesFinancialResources•InitiativeManagement•CapitalBudgetingandBusinessPlanninglinkedwithstrategictargetsKnow-HowNetworks•ExchangeofBestPractices•KnowledgeManagementStrategyImplementation•ExecutionofImprovedProcesses•ImplementationofInitiatives•ConsistentMonitoringofResultsComparedtoPlannedTargetsStrategyCommunicationandEducation•StrategicEducation•CommuncationProgram•EmployeeFeedback•EmployeeAwarenessAnalysis&Planning•SituationAnalysis•Competitor&MarketExpectations•ExpectationsofFinancialAnalysts•ComparisonofInternalPlanwithExternalExpectations•ScenarioPlanningStrategicLearning•AnchoringofFeedbackSystems•RegularReviewsofInitiatives•CheckingofStrategies•AdaptioinofBusinessPlansandBudgetsSource:SAPAG&TheBalancedScorecardCollaborativePlanning611(&)Source:CAMI71374%83%97%44%52%55%0%20%40%60%80%100%Source:AmericanManagementAssociationandWilliamScheimann&Associates...2750203...1/314PerformanceManagementCycleAcompleteandcontinuouscycleratherthanasingleevent.PerformanceManagementCultureAculturewithopencommunicationandwell-definedroleandresponsibility.PerformanceManagementInfrastructureAninfrastructurewhichisinharmonywithcorporatestrategyandperformancemanagementsystem.KeyelementsinasuccessfulPerformanceManagementSystemPerformanceManagementCyclePerformanceManagementCulturePerformanceManagementInfrastructureOrg.andpeopleProcessTechnologyInfrastructure815RewardandCoachRewardandCoach§Appraisal§Training§Appraisal§TrainingMonitorandEvaluateMonitorandEvaluate§KPIreport§Exception§KPIreport§ExceptionOvercomeBlockOvercomeBlock§People§Technology§Process§People§Technology§ProcessBlockConfirmationBlockConfirmation§People§Technology§Process§People§Technology§ProcessKPIs&GoalSettingKPIsKPIs&GoalSetting&GoalSetting§Shortterm§Longterm§Project§Shortterm§Longterm§ProjectStrategyArticulationStrategyArticulation§Vision§Mission§Strategicgoal§Criticalinitiatives§Vision§Mission§Strategicgoal§CriticalinitiativesStrategyArticulationExpressstrategieseffectivelyKPIs&GoalSettingDerivestrategy-linkedKPIsBlockConfirmationIdentifyblocksthataffectperformanceOvercomeBlockOvercomeblocksthataffectperformanceMonitor&EvaluateMonitorandevaluateperformanceReward&CoachEncouragethedesiredbehaviortoachieveperformanceresultsPerformanceManagementCycle16GartnerGroup100040%Gartner917••••18SeeKaplan/Norton1997????1019GroupScorecardPerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasureBusinessUnitScorecardPerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasureBusinessUnitScorecardPerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasureProcessScorecardPerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasurePerformanceMeasurePerforma