制造业跨国公司在华本土化战略研究

华东交通大学硕士学位论文制造业跨国公司在华本土化战略研究姓名：刘金喜申请学位级别：硕士专业：企业管理指导教师：陈进20071106,,,IAbstractMAKINGASTUDYOFMANUFACTURINGMULTINATIONALCORPORATIONS’LOCALIZATIONSTRATEGYINCHINAABSTRACTManufacturingMNCsaretheprimarypartsofallglobalMNCs.Theyplayanimportantroleinthefieldsofeconomyandsocietyinourcountry,theyareMNCs’principalpartsofallMNCsinchina.Dependingonplentifulfactsanddates,thisdissertationregardsmanufacturingMNCsinchinaasobjectsofinvestigating,studiesmanufacturingMNCs’localizationstrategyinchinaonthebackgroundofeconomicglobalization.Thedissertationhasdiscussedthemeaningof“localizationstrategy”thatisnewstrategyofenterpriseadministrationonthebasisofmanufacturingMNCs’all-aroundlocalizationstrategyinchina.Thepurposeissearchingforidiographicandusefulmeanstoactualizelocalizationstrategyandhelppeopleputthetheoreticsintopracticeavailably.Besides,invirtueofdiscussingandanalyzing,thedissertationmakessomesuggestionsabouthowtodesignmanufacturingMNCs’localizationstrategy.ThedissertationisdevelopmentalanditwillbehelpfulforlotsofmanufacturingMNCsthatwillinvestinchinaandChinesemanufacturingenterpriseswhohaveinvestedorwillinvestinothercountries.Intheprocessofwritingthedissertation,thepaperanalyzeselementarytheoryaboutlocalizationstrategyandintroduceglobalizationstrategyrelatedtolocalizationstrategyfirstly.Atthemeantime,thedissertationdiscussestherelationshipbetweenlocalizationstrategyandglobalizationstrategy.Inthemainpartofthepaper,thepaperintroducesthehistoryaboutmanufacturingMNCs’developmentinChina,today’ssituationoftheirmanagementandsomecharacteristicsoftheirworkoflocalizationinChina.Subsequently,thepaperdissertatesthereasonswhymanymanufacturingMNCsselectlocalizationstrategyinChina,analyzesacademicwarrantiesthatthemanufacturingMNCsselectlocalizationstrategywiththehelpofclassicaltheoretics.Meanwhile,thedissertationexpatiatesmaterialwaysandmeanshowtoputlocalizationstrategyintopracticewiththehelpofthefactsofmanufacturingMNCs’localizationstrategyinChina.Atlength,thepaperdiscusseshowtostrengthenmanagementofthelocalizationstrategyforthemanufacturingMNCs,atthesametime,thedissertationmakessomesuggestionsabouthowtoframelocalizationstrategy.KeyWords:manufacturingMultiNationalCorporation(MNC),globalization,localizationstrategyII____________________________________________________________1.11.1.11.1.2[1][2]11.21994[3][4]1939[5]2005[6]2006[7][8]20022006[9]1998[10]200522006[11][12]20042004[13]2000[14]1998,,[10]1.331.41-1Fig.1-1FigofInvestigatingProcess1.5?452.1[15],,,,,,,[16]2.22062060,[17]208020602080209021202-1Fig.2-1DevelopingProcessofLocalizationStrategy209021[18]13702370,,72006112-2Fig.2-2MNCs’ItemsaboutLocalizationStrategyinChina2.3,,,[19]81n-12n1n-1n22-3Fig.2-3RelationshipbetweenMNCs’LocalizationStrategyandGlobalizationStrategy9[20][21]103.1(ManufacturingIndustry)():[22]1[23]2[24]3(LAC)1145[25]612133-1Fig.3-1OperatingProcessofManufacturingMNC’sFilialesatAbroad3.2FDI212001468200450894110966085621.0142005855200441%791442/3[18]3-1FDI1987198819891990199119921993199419951996FDI23.1431.9433.9234.8743.66110.07275.15333.67375.21417.261997199819992000200120022003200420052006FDI452.57454.63403.19407.15468.78527.43535.05606.30603.25694.683-2FDI1979-19841985-19911992-20002001-WTO3-32001-2005()()2001191062614073.10%4884686691945570.59%2002249303417172.96%5926985827683371.61%2003292814108171.28%80747271150696970.12%2004303864366469.59%109735761534789571.50%2005289284400165.74%127357251890645467.36%05000000100000001500000020000000200120022003200420053-22001-2005Fig.3-22001-2005ForeignInvestors’ContractSumInvestedDirectlyinManufacturingIndustryinChinaTenThousandDollars14050001000015000200002500030000350004000045000200120022003200420053-32001-2005()Fig.3-32001-2005ForeignInvestors’ContractItems’QuantityInvestedDirectlyinManufacturingIndustryinChina,200068%60%200353536969%2004430200560328928127442570%[26]70[27],,,[28]2003500,84%,420[29]20055004002/310060%2019201910915[30]22423420055003-42005500()7731857621(N=1055)73.27%17.54%7.20%1.99%20050100200300400500600700800:3-42005500Fig.3-4ChartofThe2005Global500StrongestMNCs’SubsidiaryCompanies’QualityinChina200567.36%(1)163-5(2005)()()()4400118906454603246910583837297182625210163235495289281273572542452913903502161394374572566774902073452240418123014934512061014542602434404103854120727367056017405514421969212019400295418072981858005374507926175503340411399213013906329136616260015115974177522164593926272106931305433702006200695829636650.192006980040[31],,173.3,,,[32]80199250020018193-5Fig.3-5ManufacturingMNCs’DevelopingCourseinChina(RankingAccordingtoTime)90GE[21]2112n-1n3-6Fig.3-6TheSystemofManufacturingMNCs’LocalizationStrategy3.43.4.11220343-7Fig.3-7TheFactorsRestrictingManufacturingMNCsThatActualizeLocalizationStrategyinChina3.4.21221[33]3[34]45224.14.1.11979419821990[35]1982200320020007565%2001114[36]2001-2002100100,,,,,23IBM,,[37]12(BundyInternational)(Pilkington)(Hutchinson)19951996335%25%44.1.2,,GEGEGE26006[38]244.2(ResearchandDevelopmentRD)R&D2O8ORD9Ol000199422000283220024002005[39],,,R&D,254-1R&D1990R&Dl9l0705