台湾IBM公司行销管理与策略

整理文档很辛苦,赏杯茶钱您下走!

免费阅读已结束,点击下载阅读编辑剩下 ...

阅读已结束,您可以下载文档离线阅读编辑

资源描述

高璐華IBM市場行銷處總監中華民國91年11月30日台灣IBM公司行銷管理與策略管理资源吧(),提供海量管理资料免费下载!個人簡歷學歷(1987-1992)?康乃爾大學工業工程學士?康乃爾大學工業工程碩士經歷(1992-2002)?AndersenConsulting,Staff?IBM政府事業群業務專員?IBM政府事業群業務經理?IBM公眾事業群業務協理?IBM大中華總經理特助?IBM市場行銷處總監管理资源吧(),提供海量管理资料免费下载!WhatisMarketing?TheBestMarketingCompany??管理资源吧(),提供海量管理资料免费下载!Text-bookDefinitionofMarketing-PhilipKotlerMarketingistodiscoverunmetneedsandtopreparesatisfyingsolutionsMarketingistodelivercustomersatisfactionprofitabilityMarketingisdefinedasthescienceandartoffinding,keeping,andgrowingprofitablecustomersTheartofmarketingislargelytheartofbrandbuilding管理资源吧(),提供海量管理资料免费下载!MissionofIBMMarketingIBMMarketingBlueprintMarketIntelligence(MI)MarketingManagement(MM)DistributionChannelsManagement(DCM)IntegratedMarketingCommunications(IMC)MarketingOperation(MO)MarketingPlanningProcessIBMTaiwanMarketingOperationsQ&AAgenda管理资源吧(),提供海量管理资料免费下载!MissionofIBMMarketingUnderstandthemarketplace&linkittostrategy&planningLeadthedevelopmentofqualitymarketingplans&integrationMakeintegratedmarketingcommunicationsworkCommonmessagearchitectureEliminateconflictingmessages&duplicatedeffortsOptimizemarketinginvestmentamongvarioustactics&businessunits管理资源吧(),提供海量管理资料免费下载!MissionofIBMMarketingIBMMarketingBlueprintMarketIntelligence(MI)MarketingManagement(MM)DistributionChannelsManagement(DCM)IntegratedMarketingCommunications(IMC)MarketingOperation(MO)MarketingPlanningProcessIBMTaiwanMarketingOperationsQ&AAgendaMMCreatesaplanformakingacompellingoffertocustomersIMCFindsatacticwhichgetsinterestwhileprotectingIBMbrandMITellsuswhatcustomerswanttobuy&howDCMEnsurescustomerscanpurchaseIBMofferingswhere&howtheywantMOEnsuresMarketingUnitoperateseffectively&efficiently管理资源吧(),提供海量管理资料免费下载!MMCreatesaplanformakingacompellingoffertocustomersIMCFindsatacticwhichgetsinterestwhileprotectingIBMbrandMITellsuswhatcustomerswanttobuy&howDCMEnsurescustomerscanpurchaseIBMofferingswhere&howtheywantMOEnsuresMarketingUnitoperateseffectively&efficientlyIBMMarketingBlueprint管理资源吧(),提供海量管理资料免费下载!WhatisMarketIntelligence?DatabaseMarketingOpportunityAnalysisSpecificResearchCustomerSatisfactionCompetitiveIntelligenceImageTracking管理资源吧(),提供海量管理资料免费下载!WhatisMarketingManagement?MarketingManagementisanend-toendclosedloopprocessValuePropositionCustomer&MarketSelectionProgramExecutionMgtOfferingManagementCustomer&CompetitivePositioningSalesChannelEnablement管理资源吧(),提供海量管理资料免费下载!WhatisDistributionChannelsManagement??Howtocovermoreopportunities??Howtobalanceoverallsalesexpenses??Howtooptimisecoverageresources??Howtoaligntobuyerchannelpreferences??Howtoplanthego-to-marketmodel??Howtounstackchannels??Whichchannelsforwhichoffering??Howtomanagechannelconflict??Howtoidentifychannelrevenuegaps??HowtoidentifyLeadsgaps??Howtodrivecorrectiveactions?FORALLCHANNELS?Howtoimprovepipelinevalue&quality??Howtoalign/leveragecross-businessunit??Howtoidentifyemergingchannels??Howtoidentify&leverageInfluencers??管理资源吧(),提供海量管理资料免费下载!InteractiveIMCCampaignStrategyDemandGenerationAdvertisingEventMarketingMRCIMCOperationsIMCSpecializationsWhatisIntegratedMarketingCommunication?管理资源吧(),提供海量管理资料免费下载!People&CommunityCommunicationsMeasurement&ReportingSkillsManagement&EducationMgmtSystem,MktgProcesses&ToolsMarketfocusedMaximizeinternalefficiency&effectivenesstoacceleratemarketingcontributionstobusinessgrowthCustomer-MarketplaceInternaleffectiveness&efficiencyfocusedSUPPORTMIMMDCMIMCMOWhatisMarketingOperation?管理资源吧(),提供海量管理资料免费下载!MissionofIBMMarketingIBMMarketingBlueprintMarketIntelligence(MI)MarketingManagement(MM)DistributionChannelsManagement(DCM)IntegratedMarketingCommunications(IMC)MarketingOperation(MO)MarketingPlanningProcessIBMTaiwanMarketingOperationsQ&AAgendaUnderstandtheMarketplacePerformPortfolioAnalysisManageBusinessPlanandAssessPerformanceAlign&OptimizeBusinessPlansAcrossBusinessEntitiesDevelopBusinessStrategies&PlansPerformMarketSegmentationMarketplaceandCustomerWantsandNeeds管理资源吧(),提供海量管理资料免费下载!UnderstandtheMarketplacePerformPortfolioAnalysisManageBusinessPlanandAssessPerformanceAlign&OptimizeBusinessPlansAcrossBusinessEntitiesDevelopBusinessStrategies&PlansPerformMarketSegmentationMarketplaceandCustomerWantsandNeedsMarketPlanningMethodology管理资源吧(),提供海量管理资料免费下载!MissionofIBMMarketingIBMMarketingBlueprintMarketIntelligence(MI)MarketingManagement(MM)DistributionChannelsManagement(DCM)IntegratedMarketingCommunications(IMC)MarketingOperation(MO)MarketingPlanningProcessIBMTaiwanMarketingOperationsQ&AAgendaUnderstandtheMarketplacePerformPortfolioAnalysisManageBusinessPlanandAssessPerformanceAlign&OptimizeBusinessPlansAcrossBusinessEntitiesDevelopBusinessStrategies&PlansPerformMarketSegmentationMarketplaceandCustomerWantsandNeeds管理资源吧(),提供海量管理资料免费下载!OneVoiceOperationBackgroundLowtotalinvestmentResourcessplitbetweenStrategicBra

1 / 22
下载文档,编辑使用

©2015-2020 m.777doc.com 三七文档.

备案号:鲁ICP备2024069028号-1 客服联系 QQ:2149211541

×
保存成功