搜索
精编WORD文档下载可编缉打印下载文档，远离加班熬夜英语词汇-广告术语篇一：杂志广告及版式术语必备英文词汇杂志广告及版式术语必备英文词汇规格Specification黑白：B&W整版Fullpage跨页Spread竖1/2版Vertical1/2page横1/2版Horizontal1/2page竖1/3通版Vertical1/3page横1/3通栏Horizontal1/3page竖1/4版Vertical1/4page横1/4版Horizontal1/2page1/4通栏Extension1/4page竖1/8版Vertical1/8page横1/8版Horizontal1/8page版花Floret彩版：Color整版封面Frontcover整版封二Insidefront封二位Insidefront精编WORD文档下载可编缉打印下载文档，远离加班熬夜整版封三Insideback整版封底Backcover封三位Insideback中心跨页Spread彩色整版Fullpage彩色1/2版1/2page彩色1/3版1/3page彩色1/4版1/4page彩色内插(商家自印)文字广告刊登次数Frequency优惠比率Discount规格版面Specification尺寸(高X宽)mm新闻纸黑白B&W(元)新闻纸彩色Color(元)轻涂纸彩色Color(元)整版封面Frontcover整版封二Insidefront整版封三Insideback整版封底Backcover报眼精编WORD文档下载可编缉打印下载文档，远离加班熬夜中心跨页Spread封二位Insidefront封三位Insideback内页整版Fullpage版花Floret优惠方式Preferential刊登次数Frequency优惠比率Discount彩色外封：Colourfrontcovers封面Frongcover240mm×280mm封二insidefront240mm×340mm封三insideback240mm×340mm封四Backcover240mm×340mm彩色内封：Colourinsidecovers内封一Titlepage240mm×340mm内封二Backtitlepage240mm×340mm内封三Secondpagefrombottom240mm×340mm内封四Backsecondpagefrombottom240mm×340mm彩色内页:Colourinsdepages全版Fullpage240mm×340mm通版Centralspread510mm×340mm彩色插页Colourinsert(doutlesided)精编WORD文档下载可编缉打印下载文档，远离加班熬夜中封一Frontmediumquarto210mm×285mm中封二Insidefrontmedium210mm×285mm中封三Backmediumquarto210mm×285mm中封四Insidebackmedium篇二：英文广告术语词汇广告英语术语——创作用语广告讯息advertisingmessage艺术art艺术方向artdirection艺术家artist美术总监artdirector大创意bigidea头脑风暴法brainstorming传播媒介communicationsmedia概念化conceptualization文案人员copywriter创意纲要creativebrief创意总监creativedirector创意过程creativeprocess创意金字塔creativepyramid创意creative创造creativity精编WORD文档下载可编缉打印下载文档，远离加班熬夜感性诉求emotionalappeals控险家explorer事实型思维fact-basedthinking信息性informational法官judge指定mandatories讯息战略messagestrategy非文字nonverbal产品概念productconcept理性诉求rationalappeals目标受众targetaudience技巧technical转换性transformational价值型思维value-basedthinking文字的verbal形象化visualization战士warrior样片animatic动画技法animationtechniques声频audio艾耶1号式AyerNo.1利益式标题benefitheadlines精编WORD文档下载可编缉打印下载文档，远离加班熬夜正文bodycopy粗体boldface照相制版camera-readyart表演纲要castingbrief结尾close命令式标题commandheadlines末稿comprehensivelayout/comp演示demonstration设计design技巧式正文devicecopy对白/独白式正文dialog/monologcopy旁白donut标题headline吸引技巧hook图标icon插图画家illustrators企业形象式正文institutionalcopy整合广告integratedcommercial内容段落interiorparagraphs斜体italic歌谣式jingles肩题kicker精编WORD文档下载可编缉打印下载文档，远离加班熬夜布局图layout预备段落lead-inparagraph生活方式式技法lifestyletechniques标志logotypes助记手段mnemonicdevice音乐式广告musicalcommercials音乐标志musicallogo叙述式正文narrativecopy新闻/信息式标题news/informationheadlines出镜头oncamera拼版pasteup摄影师photographers图片说明式正文picture-captioncopy方框图片式布局picture-windowlayout招贴式格式poster-styleformat主持人式广告presentercommercial启发式标题provocativeheadlines疑问式标题questionheadlines广播人物radiopersonality脚本script印签seal签名signaturecuts精编WORD文档下载可编缉打印下载文档，远离加班熬夜生活片段sliceoflife口号slogans故事板storyboard故事板草图storyboardroughs直截了当式straightannouncement直接推销式正文straight-sellcopy副标题subhead标题句taglines证言testimonial正文text主题句themelines小样thumbnail收尾trialclose图形部分visuals旁白voiceover模拟校样analogproof动画animation合成片answerprint光圈aperture音控台audioconsole底片baseart出血版bleeds精编WORD文档下载可编缉打印下载文档，远离加班熬夜蓝线blueline照相排版术camera-readyart字符计算式character-countmethod电影摄影师cinematographer截止期closingdate色基colorkey分色colorseparation连续调continuoustones控制室controlroom组排copycast封面纸coverpaper青、黄、红、黑印刷CYMKprinting数字媒介digitalmedia数字校样digitalproof数码视频效应装置DVEunits导演director特排字体displaytype复制带dubs拷贝dupes电子制作electronicproduction晒版台纸flats一套铅字font精编WORD文档下载可编缉打印下载文档，远离加班熬夜四色印刷four-colorprocess网目凸版halfoneplate网屏halftonescreen互动电视interactiveTV任务夹jobjacket出格kerning电脑亭kiosk加空铅leading硬性软片linefilm线画版lineplate实景真人liveaction外景地location制片场lot指令mandatories公共场所massaudiencevenue母带mastertape合成样片mixedinterlock助记手段mnemonicdevice多媒体演示multimediapresentation正色投影胶片orthographicfilm透明塑料膜overlay个人场所personalaudiencevenue精编WORD文档下载可编缉打印下载文档，远离加班熬夜平台使用费platformlicensing后期制作阶段postproductionphase开印前阶段prepressphase预备阶段preproductionphase印刷制作经理printproductionmanager印刷制作过程printproductionprocess非公开场所privateaudiencevenue制片人producer制作阶段productionphase复映复播追加酬金residualfee反差套印reverseknockout无衬线字体sansserif最低合同工资scale衬线字体serif一场session特技specialeffects插播广告spots剥版stripping叠supers演播人员talent自动台词提示器teleprompter课本纸textpaper精编WORD文档下载可编缉打印下载文档，远离加班熬夜正文字体texttype合套trap字系typefamilies排印工艺typography网页Webpage单词计算式word-countmethod工作样片workprint书写纸writingpaper广告英语术语——公共关系用语社论式广告advertorial倡导广告advocacyadvertising伏击式营销ambushmarketing视听材料audiovisualmaterials公告牌bulletingboards社会参与communityinvolvement企业广告corporateadvertising企业识别广告corporateidentityadvertising危机管理crisismanagement娱乐entertainment展品exhibits特写featurearticles内部通报houseorgan精编WORD文档下载可编缉打印下载文档，远离加班熬夜以货代款inkind机构广告institutionaladvertising游说lobbying前期市场企业广告marketprepcorporateadvertising营销公关marketingpublicrelation新闻简报news/pressrelease意见抽样opinionsampling慈善行为philanthropy招贴posters传媒炒作pressagentry传媒工具press/mediakit公共事务publicaffairs篇三：广告词汇中英文对照广告术语中英文对照aaa（美国广告院校协会）americanacademyofadvertisingaaaa,4a’s(美国广告代理商协会)americanassociationofadvertisingagenciesabc(广告发行量稽查会)auditbureauofcirculationsama(美国市场营销协会)americanmarketingassociationaio(行为、兴趣、观点数据库)activity,interesting,opinion精编WORD文档下