基于定制度分析的大规模定制实施策略研究

华中科技大学硕士学位论文基于定制度分析的大规模定制实施策略研究姓名：陈衡申请学位级别：硕士专业：企业管理指导教师：李长江20060425IIIAbstractWhilethecurrentenvironmentalchangeofmarketandcompetitionresultsinthegradualeclipseofmassproduction(MP),thecomprehensiveinfluenceofalltheinternalandexternalforce,involvingthedrivefromtheconsumerrequirement,thepressureofmarketcombataswellasthematurationandindustrializationofadvancedtechnology,enablesanewparadigm,thatis,masscustomization(MC),tobepossibleandnecessaryatthecertainphaseofhumanproductiondevelopment.WiththebeginningofanalyzingthedestructtotheMPcircleandthecorecompetitivestrengthofMC,theresearchobjective,significanceandcontentisfirstlypointedout.ThecurrentMCstudymostlyfocusonmanufacturingfieldorcertainspecifictechnologiestosupporttheMCsystem,butlittleguidancetotheapplicationorimplementationofMCinotherindustries.Aimingatthisvacancy,thethesisconcentratesonthetheoreticaldiscussionandoptimalanalysisofcustomizationdegree,whichischosentobethekeyoftheresearchafterillustratingtheconnotationandimplementalelements,thenquantifiedaccordingtodoublecriteriaofproductfamilyfunctionandcustomersatisfaction.AfterthethesisdeeplyanalyzingthevariedMCstrategiestothemanufacturingindustryalongtheclueofvaluechain,theMCstrategiestotheserviceindustryaresuggestedfollowingthecomparisonbetweenserviceandproduct,withtheexamplesofrelatedstrategiesindifferentindustries.Asforthedetailstotheapplicationincertainindustry,thestrategiesdiscussedinthethesisarefarfromprovidingacompleteexecutiveplan.Butthevalueandcreativesignificanceislocatedatgivingoutthestructureofanalysismodebasedonthecustomizationdegreeasthedecisivevariable.Itishopedtobeconducivetoaddressingproblemslike:whethertheserviceindustriesandthemanufacturingindustriesdevelopingservicecompetitionstrategiesshouldemployMCmode,towhatextent,andwhatmarketingsupportinneed,thereforehelpingthemanagersfindthenewsolutiontodifferentialpositioningandsuccessfullyexecutedstrategieswithinthemoreandmorefierymarketcombat.Keywords:masscustomizationcustomizationdegreecustomerorderdiscouplingpointservicecustomizationstrategy111.12018191310T1282351000T[1]MassProduction,MP2060(FMS)(CIMS)[2]2MassCustomization,MCMPMPMC[2]MCMPMP[3]MPMP3MPMC1-1MPMP1-14MPMCMCMP1.2MC[4]MCMCMPMCMCMPMCMC5MCMPMPMCMCMPMPMPMCMCMCMPMC61.31.3.1MCMCMCMCMCMCMCMC20MP[5]MC[6]7MCWTO[7]2090[2]MCMCMCMCMCMCMCMC81.3.2MCMCMCMCMCMC1-2MCMCMC1-2922.11970MassCustomization[2]MC[8]MCMC[3,910][11][12]MC[8]10[13][6]GroupTechnology,GT[14][15]MC[16][17]2.2MCMCMCMCMCDaSilveiraMC11[16]MC[2]MCMCMC[18](CNC)(FMS)(CAD)(CAM)(CIM)(EDI)(AMTs)MC[3,19][20],,,,,,[21],[22],12,,,[23],,,(MCP),,,[24]JackAaronson200310[25]MCMCMC[26]Internet13(AgileSupplyChain,ASC)[27],(ASCMS)[11]2.3MCMCMCMCMCMCMCMC14WestbrookWilliamsonMC[18]2.3.1MCJosephLampelHenryMintzberg5[19]PurestandardizationSegmentedstandardizationCustomizedstandardizationTailoredcustomizationPurecustomizationDaSilveira158[16][28][29]TMCMCLampelMintzberg2.3.2B.J.Pine5[30]customizedservicesembeddedcustomizationpoint-of-deliverycustomizationprovidingquickresponsemodularproductionJamesH.GilmoreB.J.Pine4[31]CollaborativecustomizationAdaptivecustomizationCosmeticcustomizationTransparentcustomization16MC4A.RossMCcoreMCpost-productcustomizationmassretailcustomizationself-customizingproductshighvarietypush[32]3J.Spira4[33]1733.1[8]183.2productfamily[34]functionalrequirement,FRdesignparameter,DPFRDPFRgenericfunctionalrequirement,GFRgenericdesignparameter,GDPGFRattribute,AFRconstraint,CGDPvariable,VDIndependentAxiomD111122122212000nnnnnnRPdRddPdddRP=##%###(3.1)19RiiGFRPjjGDPdijDijij12n3.11niijjjRdP==×∑dijGDPGFRPjRidijD[R1R2Rn]TGFRGFRRiPjMCCustomizationDegree,CDGFRGFRGDPCDBGFRRiGFRBiiGFR1234iiiiiBwEwCwIwL=+++3.2BiiGFRCDEiiGFRCiiGFRIiiGFRGFRLiw1w4w1+w2+w3+w41BiGFR3.320Tij101Sij3-1Sijdijixii=12myjj12nijijdxy=−3.3di03.30ijijidTd=3.4ijSijTij0101100%,(0,1)ijijTS∈Tij0Sij13.5TijSijSijTij0ijijdSdT3.6Tij220ijijdSdT3.7SijTij3-1cos()2ijijSTπ=⋅1,2nijijSTn=−≥3.53.63.721mxii=12mnyjj12nnS11110()()mnmnijijijijijijixySSTSd====−==∑∑∑∑3.8Snnp001kiiMSp==×∑3.9Siii12k3.8nkMn22()()0,0dMndMndndn≥≤3.10Cn22()()0,0dCndCndndn≥≥3.113.8[MnCn]n()()dMndCndndn=nn*n*n223.4BiGFRnBiGFRnnBin3.53.63.73.103.113.9kn234MCMC(CustomerOrderDiscouplingPoint,CODP)[35]make-to-stock,MTSCODPCODPETOMTOSTOATO4-14-1CODP(Sale-To-Order,STO)(Make-To-Stock,MTS)(Assemble-To-Order,ATO)(Make-To-Order,MTO)(Engineer-To-Order,ETO)MC244.1STOMCPine[2]TTWACOT2080STOTSTOSTOSTOMCSTO254.2ATOMCATOCODPATOATOATO171000400PC1990103000PCPCMCMPMC4MCATO26ATOMCATOMC36ATOMC95%1001520100ATOMC27ATO4.3MTOMCCODPMTO777MTOMC4-2284-2MCATOMTOMCMTOMCSTO294.4ETOMCETOETOMCCODPResearch-to-Order,RTOETOMCSTOATOMTO3418.85200120047“”ETO3010%15%ETOMCETOMCMCETOETOSTOATOMTOETOMCMCMPMCCODPMPCODPMC31MCCODP[2]MCMCMCMC325MCMCGDPMCMCMCSTOATOMTOETOMC5.1MC33CODPMCMCMCCODPCODP345.2STOMC2080ClevelandProgressiveCorporation140001989PacmanProgressiveAutomatedClaimsManagement199124PacmanP.AhlstromR.Westbrook1999MC35MC[36]ACMPISPSICASRSMCMC0.95RS0MC5.3MC365CallCenter51524YahooMCMCMC375.4,6-8%301%2006003007003870%800060