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Unit2Workingtheland［话题导读］,随着人们物质生活水平和环保意识的提高，人们对“物质”的质量也提出了严格的要求……Businessesarewitnessingadifficulttime,whichhasinturnproducedinfluenceonconsumers'desiretogogreen.However,shoppersarestilllayingstressonenvironmentalconcerns.Twothirdsofcustomerssaythatenvironmentalconsiderationsinformtheirpurchasestothesamedegreeastheydidayearago,whilemorethanaquartersaythattheyarenowevenbetterawareoftheenvironmentaleffectonwhattheybuy.Thismayhelpinfluencehowshopsstoregoodsontheirshelves.Andthecompaniesshouldstillmakeeffortstobecomemoreenvironmentallyfriendly.Twooutofthreepeoplethinkitisimportanttobuyfromenvironmentallyresponsiblecompanies,withaboutoneinsevensayingthattheyhadevendecidedtotaketheircustomelsewhereiftheyfeltacompany'senvironmentalreputationwasnotgoodenough.HarryMorrison,achiefexecutive(主管)oftheCarbonTrust,sympathizes：“Iunderstandthissituationwheresurvivalisveryimportantnow.Butfromenvironmentalconsiderations,theclockisticking—wedon'thavemuchtime.Inaddition,cuttingcarbonhasanimmediateeffectascostsdropandamediumtermbenefitforthebrand.”Largercompanieshaveanextramotivationtolookatreducingtheircarbonfootprint,asnewrulesnextyearwillrequirebusinessestobuycarbonallowancestomakeupfortheiremissions(排放).Thosethathavetakenearlyactionwillhaveaheadstart.Morethantwothirdsofconsumersarenotclearaboutwhichcompaniesareenvironmentallyresponsible.Thissuggeststhatfirmsthatareabletorelayclearlytheirmessagetothepublicwillbeinapolepositiontoattractshoppers.TheCarbonTrustbelievesthatitcanhelpbyinformingcustomersaboutthegoodworkcompaniesaredoing.“Whencompaniesaregranted(授予)thestandard,theycanusealogo(标识)inalltheirmarketingwhichmakesitclearthattheyareworkingtowardscuttingemissions，”MrMorrisonsaid.SectionⅠWarmingUp&Pre-reading&Reading—Comprehending练读文记词汇学翻译1教材助读通语篇学理解重分析2语篇理解Ⅰ.Readthetextandmatchthemainideaoftheparagraphs.1．Paragraph1A．YuanLongping'sbrieflifeexperiences.2．Paragraph2B．YuanLongping'sdreams.3．Paragraph3C．YuanLongping'sattitudestowardlife.4．Paragraph4D．YuanLongping'sachievementsintheimprovementsonriceproduction.答案：1～4DACBⅡ.Readthetextcarefullyandchoosethebestansweraccordingtothetext.1．Fromthefirstparagraph,weknowthatYuanLongping.A．isafarmerB．lookslikeafarmerC．hasaweakbodyD．isChina'smostfamousscientist2．Thesentence“Justdreamingforthings,however,costsnothing”inthelastparagraphmeansthat.A．oneshouldhavedreamsB．oneshouldn'thavedreamsC．one'swishesareeasytorealizeD．onewishesforthingsthatcostnothing3．Fromthetext,wecanconcludethat.A．60%ofthericegrownintheworldisfromsuperhybridriceB．YuanLongpingmadeagreatcontributiontotheworldinsolvingthehungerproblemC．YuanLongpingleadsaverycomfortablelifewithhishighincomeD．YuanLongpinghasthehabitofhavingdreamswhensleeping4．ThefollowingareallDr.Yuan'shobbiesEXCEPT.A．listeningtoviolinmusicB．swimmingandreadingC．playingmahjongD．smokinganddrinking5．Thewholepassagemainlytalksabout.A．howtosolvetheworld'shungerproblemB．howtoincreasericeharvestsC．YuanLongping'sachievementsinfarmingD．YuanLongping'sdailylife答案：1～5BABDCⅢ.Analyzethefollowingdifficultsentencesinthetext.1．Indeed,hissunburntfaceandarmsandhisslim,strongbodyarejustlikethoseofmillionsofChinesefarmers,forwhomhehasstruggledforthepastfivedecades.［分析］本句是一个主从复合句，句子主语为“hissunburntfaceandarmsandhisslim,strongbody”，those指代“sunburntfaceandarmsandslim,strongbody”，forwhom为“__________＋_________”引导_____________从句，修饰Chinesefarmers。介词关系代词非限制性定语［翻译］的确，他那被太阳晒得黝黑的脸庞和手臂，以及他那瘦削而又结实的身躯，就跟其他千百万中国农民一样。过去50年来，他一直在努力帮助他们。2．In1973,hebecamethefirstagriculturalpioneerintheworldtogrowricethathasahighoutput.［分析］［翻译］1973年，他成为世界上第一位种植高产水稻的农业先驱。3．Heawokefromhisdreamwiththehopeofproducingakindofricethatcouldfeedmorepeople.［分析］［翻译］他从梦中醒来，希望能培育一种能养活更多人的水稻。