奥克斯的多元化战略

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1.我现在正在做一项关于产业集群与技术创新的研究,需要诸位帮忙填写一份问卷,我们非常渴望能得到你们的帮助,如果方便的话,恳请你帮忙填写一下调查问卷(问卷填写截止日期:2010年10月30日):(请将此链接复制到浏览器)2.前面那个链接点进去后就是一个问卷,问卷里面有一个地方是让大家留电子邮箱地址的,凡是填写了本问卷并留下电子邮箱地址的朋友,可以得到我为诸位精心挑选的管理类文章。我会给每一位填写了我的问卷都并留下电邮的朋友发送你选定的模块。具体大家可以点击上面那个链接。不过大家要注意,问卷填写截止日期是2010年10月30日,只有在此之前填写的问卷我才会给回复.3.具体情况可以点击进入那个问卷,里面有详细说明1220084JournalofManagementCaseStudiesVol.1No.2Apr.2008,(,100872):2004,:;,,;;,,,:;;:F06219:A:167421692(2008)02200502222004,,,,,2004,,:,19995,,5,2002,10,,,500,3050100,?,,,,,,,20041012,,,?,,??,??:,,©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(1)198620,1000,68,1.5,:60%70%,40%,,()2500320160(2006)3000(2007)700(2008),,2005,420(21)1Fig.1OrganizationalchartforAuxGroup152::©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(23),1994,11.89%,,90,,,35:19944,,;;,;,10.08%,,2520084©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(3):;(40%,10%);,,,:1994,?1994,?,,,,2090,,,,LG?,?2.1:1,20004200,,2000100020022500,20.6%,515,19942001,,,,1999,,180(50),,120002003Tab.1AveragepriceprofitofairconditionersintheChinesemarketrelativetoAUXGroupin20002003()()2000420020.6%188020013200200225002003200018.2%,1378,370,80,522003,,18.2%2.2,,,,200127%,1243%,352:,:©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(4)420061510(:%)Fig.4Marketshareofthetop10airconditionerbrandsintheChinesemarketbetweenJanuaryandMay,2006(Unit:%),,,(),,,,,,,,,:,;,,,,,,,?,?,2000,,2000()2002,,90%,3/580%,90%,4520084,,,,©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(),10,3000,,,SMTEMC3,1,3,,10,1,10,5,50,,,,,,,,,,,,,,,30%,20013,40,30%;2002,16,20%,,20181P4698,26%;20034,6030%90%1P1.5P1700,2P2000,30%(1),52,,,:,450,52,250,12.3,2001,,,,20012,,,20024,,:1.5P,1880,1/3200210,20031,,:(5)552:.[M].,20061:199©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(3P),1KF225GW/H(1P),?20032,,,1020033,,20034,,200310,,,,,20002006,:2001,123.8%,41.18%,32002,74.4%,13.48%,5.52003,250,20021002004,30%,450,40200615,5.80%,20067,2006480(2)2006,20065,LG15%,2005,100015,10,,,2004,1282004,128,©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.()5891157250---7643-45(%)2.944.466.857.28--5.80(%)-123.874.459.2---()1430201922913434---(%)-41.1813.4849.89---,;,,,,,???32005331,,2004,,,2003,19941994:2002,,2003,,,,,,,,,,:,1999,43002006,10189.8,20056486.457%20062,4,40407.2,(6)619962003(:/)Fig.6Marketcapacityanddemandformobilephonesin19962003(Unit:10000),,1999,752:,:©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(784),,20052004(MP3),1700,8000,,,:,,,TCL,TCLTCL,:,,,,,TCL,,,TCL,,,,,,,TCL,TCL:,,,TCL,,,CoCo8520084©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(3)32006120051Tab.3ComparisonofmajormobilephonemanufacturersinChina2005Q1vs2006Q12005120061()1275.22265.7951.81538.0()462.0964.0242.2732.1345.0574.1104.1271.8140.9212.180.2204.8111.3194.2196.0187.0TCL84.8161.5()96.0161.0,,?,,TCL,,,;,,,,,,200498,,,,,:,,60,,,,,,,,,,,,,?,,10:,150UMTS(),952:,://©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(ID)(MD),ArtechInterface2002,11000;600,,,,,2005,,200534,,20%10%,,200547,,,130400USD,,,50%60%,,2005,;,?,,,,,,,,,,,,,,,,,,,,,?,200545,,37%,,200561,,6,10000,,2004,6000:20039,A98,A98700,,1000,200571,4000CCTV1CCTV8,,0620084,://©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:,;,!,2005300200,20061000,2005525,,,,(MP3)1777320051028,,,MP3,1480,501/32006620,,,8,,,,,,,,?????42005323,,SUV324,,,132004224,,80:200422005620,10;2005620061225,15;20081235,2080,45,162:©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(95)?91994200210(:%)Fig.9GrowthrateofautomobilesalesinChinafrom1994toOctober2002,200310,400080%,,,(SUV):SUV,SUV,,,:,500,;,1000,,?,:,,:,,,,,,,,20045,,:SUV1.2,,,15002620084©1994-2009ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:20049181018,,6000:200410,60,,120,4S,60,,

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