孙子兵法中的策略原理

CourseFormatCollegeofManagement,NationalSunYat-SenUniversityChineseCourseTitle孫子兵法中的策略原理CourseNumberM4010028EnglishCourseTitleStrategicPrinciplesintheArtofWarClassFormatLectureRequirementElectiveDepartmentMBAInstructorFeng-LeeLinCredit3CourseObjectiveManywell-knownbusinessschoolsinthewest,suchasHarvardUniversityandColumbiaUniversity,havelongbeenprovidingSunZi’sstrategicthinkingcoursesintheirMBAprograms.Justastheirpurposes,ourobjectiveinthiscourseisthustobringaboutSunZi’sstrategicprinciplesinmilitarywarsandlearnshowtoadoptthemforthecompetitionsinthebusinesslandscape.CourseOutlineThecoursecanbeoutlinedasfollows:1.Togoliterallyoverthecontentofthebook---TheArtofWar---andbringaboutthestrategicprinciplesinSunZi’sever-lastingthinking2.ToviewSunZi’sstrategicprinciplesfromtheperspectiveofthecontemporarybusinessstrategicmanagement3.Toexplorethesuccessandfailurelessonsinreal-worldbusinesscasesbyadoptingSunZi’sstrategicprinciples4.InthemidstoftheexplorationofSunZi’sArtofWar,thecoursealsoaddressesthedifferencebetweentheEastandWeststrategicperspectives.5.TouncoverSunZi’sinsightsinbuildingcompetitiveadvantageTeachingFormatLectures,assignment,classdiscussionGradingStandard1.Classdiscussion:30%2.Grouppresentation(Mid-term)：30%3.Grouppresentation(Final-term)：40%Reference/Text1.SunZi,500B.C.,TheArtofWar,ZhouDynasty,China.2.DepartmentofBusinessManagementoftheNationalSunYat-SenUniversityatKaohsiungTAIWAN,ManagementCases:AnalysisandApplication,Taipei:Chien-ChenBookCo.CasesReading1.Businessweek2.HarvardBusinessReviewCoursecontent/Progress/DocumentsThecourseplanstoprogressasfollows:WeekCoursecontent(1)Chapter1oftheArtofWar:InitialEstimations(2)Chapter2oftheArtofWar:WagingWar(3)Chapter3oftheArtofWar:PlanningOffensives(4)Real-worldbusinesscasesreadingandexplorationI(5)Chapter4oftheArtofWar:MilitaryDisposition(6)Chapter5oftheArtofWar:StrategicMilitaryPower(7)Chapter6oftheArtofWar:VacuityandSubstance(8)Real-worldbusinesscasesreadingandexplorationII(9)Chapter7oftheArtofWar:MilitaryCombat(10)Chapter8oftheArtofWar:NineChanges(11)Chapter9oftheArtofWar:ManeuveringtheArmy(12)Real-worldbusinesscasesreadingandexplorationIII(13)Chapter10oftheArtofWar:ConfigurationsofTerrain(14)Chapter11oftheArtofWar:NineTerrains(15)Chapter12oftheArtofWar:IncendiaryAttacks(16)Chapter13oftheArtofWar:EmployingSpies(17)Real-worldbusinesscasesreadingandexplorationIV(18)TermProjectPresentationOfficeHoursMonday14：10-16：00Thursday14：10-16：00Location:Room4110