Module5TheGreatSportsPersonality昔日的体操王子,今日的商界巨子,李宁的成就举世瞩目,他让我们明白了“Anythingispossible(一切皆有可能)。”LiNingisafamousChinesegymnastandentrepreneur.HewasborninaZhuangfamilyonSeptember8,1963inLiuzhou,Guangxi.LiNingisthemostfamousgymnastinChina.In1982,hewonsixgoldmedalsattheSixthWorldCupGymnasticCompetition,earninghimthetitle“Princeofgymnastics”.Hewon6medalsatthe1984LosAngelesOlympics,including3goldmedals,2silvermedals,andabronzemedal.LiwasinductedintotheInternationalGymnasticsHallofFamein2000,becomingthefirstChineseinit.LiNingretiredfromsportingcompetitionin1988,andin1990hefoundedtheLi-NingCompanyLimited.Heremainschairmanofthecompany'sboardofdirectors.TheLi-NingCompanyLimitedsellsfootwearandsportingclothesinChina.Itisourfavoritesportbrandnow.LigainedhisBachelorofLawsandMBFdegreesfromPekingUniversityin1998and2000.Atthe2008SummerOlympicsLiNinglittheOlympicflameattheopeningceremony.Thisisasacredmission.Justlike“Anythingispossible”,LiNingmakesallkindsofwondersbecauseheholdsabeliefthatwherethereisawill,thereisaway.Allofusareproudofhim.Wecanlearnalotfromhim.Doallthegoodwecan,byallthemeanswecan,inallthewayswecan,inalltheplaceswecan,atallthetimeswecan,toallthepeoplewecan,aslongaswecan.[阅读障碍词]1.entrepreneurn.企业家2.titlen.称号3.inductv.使……就职4.boardofdirectors董事会5.Sacredadj.神圣的[诱思导读]阅读短文,并判断正(T)误(F)1.LiNingonceearnedthetitle“Princeofgymnastics”.()2.LiNinggainedhisMasterofLawsandMBFdegreesfromPekingUniversity.()3.LiNing'smottois“Anythingispossible”.()FTFSectionⅠWarmingUp,Prereading&Reading新生词汇初识Ⅰ.匹配下列单词的词性及汉语意思()1.trackA.n.符号()2.retireB.n.优势;长处()3.performC.n.跑道()4.advantageD.vi.退休()5.guaranteeE.vi.表现()6.purchaseF.vt.保证()7.specificG.vt.购买()8.symbolH.adj.具体的;特定的[答案]1-4CDEB5-8FGHAⅡ.选择下列句中相应词组的汉语意思A.也,和,不仅……而且……B.列……清单C.与……竞争D.由……组成E.正在增加F.比……有优势1.Amanwhocanthinkwillalwayshaveanadvantageoverothers.2.Thisclubismadeupofmorethan200members.3.BeforeIgoshopping,ImakealistofthethingsImustbuy.4.Sheisatalentedmusicianaswellasbeingaphotographer.5.Severalcompaniesarecompetingwitheachotherforthecontract.6.Nowadays,thenumberofpeopledoingfitnesstrainingisontheincrease.[答案]1-6FDBACE教材语篇细研ALifeinSportTheycalledhimtheprinceofgymnasts.Whenheretiredattheageof26,hehadwon106goldmedalsinmajorcompetitionsacrosstheworld.Theyincludedsixoutofsevengoldmedalsatthe1982WorldChampionship,andthreeatthe1984OlympicsinLosAngeles(aswellastwosilverandabronze).LiNingwasthebest.Whensportsjournalistsmetin1999tomakealistofthegreatestsportsmenandsportswomenofthetwentiethcentury,LiNing'snamewasonit,togetherwithfootballerPeleandboxerMuhammadAli.Buteventhoughhehadwoneverythingitwaspossibletowininhissport①,LiNingretiredwiththefeelingthathehadfailed②.Hewasdisappointedbecausehehadnotperformedwellinthe1988SeoulOlympics.体育人生人们称他为体操王子。26岁退役时,他已经在世界重大比赛中获得了106枚金牌。它们(金牌)包括1982年世界锦标赛总共七枚金牌中的六枚,1984年洛杉矶奥运会上的三枚金牌(以及两枚银牌和一枚铜牌)。李宁是最优秀的。1999年,当体育记者们在评选20世纪最杰出的男女运动员时,李宁名列其中,一起入选的还有球王贝利和拳王穆罕默德·阿里。但即使是已经赢得了在自己运动项目上所能赢得的一切,李宁还是带着一种失败的感觉退了役。因为在1988年首尔奥运会上表现不佳,他非常失望。[助读讲解]①eventhough引导让步状语从句,其中又包含定语从句itwaspossibletowininhissport,修饰先行词everything,引导词that被省略了。②that引导同位语从句,解释说明feeling的内容。Butitwasthissenseoffailurethatmadehimdeterminedtosucceedinhisnewlife③.Ayearafterhisretirement,LiNingbegananewcareer-asabusinessman.Buthedidn'tforgethissportingbackground(背景).Hedecidedtolaunchanewbrand(商标)ofsportswear(运动服装),competingwithglobalgiantslikeNikeandAdidas.Hemadetheunusualchoice,foraChineseperson,ofchoosinghisownnameasthebrandmark.Thebrightredlogo(标识)ismadeupofthefirsttwopinyinlettersofLiNing'sname,LandN.但就是这种失败感使他决心在新的生活中取得成功。退役一年后,李宁开始了新的事业——经商。但是他没有忘记他的运动背景。他决定推出一种新品牌的运动服,和像耐克、阿迪达斯那样的全球大公司竞争。对一个中国人而言,他做出了异乎寻常的选择,那就是用他自己的名字作商标。那个醒目的红色的商标是由他的名字“李宁”的拼音的两个首字母L和N组成。[助读讲解]③itwas...that...为强调句型,强调主语thissenseoffailure。LiNing'ssportsclothescameontothemarketatjusttherighttime.Thenumberofyoungpeoplewithmoneytospendwasontheincrease-andsporthadneverbeensopopular.LiNing'sdesignswereattractive,andtheyhadamajoradvantageovertheirbetter-knownrivals-theywerecheaper.ApairofNiketrainers,forexample,couldcostuptofivetimesasmuchas④asimilarLiNingproduct.SuccessforLiNingwasguaranteed,anditcamequickly.李宁运动服进入市场正当其时。有钱消费的年轻人的数量在增加——而体育运动也变得前所未有地普及。李宁的产品具有吸引力,并且比起那些极著名的商业对手,拥有一个主要优势——那就是价格更便宜。比如,一双耐克运动鞋的价格可能是一双李宁牌的同类产品价格的五倍之多。李宁的成功有了保证,并且来势迅猛。[助读讲解]④fivetimesasmuchas...……的5倍之多,为倍数表达法。Injustafewyears,LiNingwonmorethanfiftypercentofthenationalmarket.TodayaLiNingproductispurchasedeverytenseconds.Buttheclothesarenotonlywornontheathleticstrackorthefootballpitch.Ifyougointoaschooloruniversityanywhere,thechancesareyouwillseestudentsinLiNingtracksuitswiththefamiliarlogo⑤.Thecompanyhasalsogrowninternationally.TheSpanishandFrenchgymnasticsteamswearLiNingclothes,whileItaliandesigners(设计师)areemployedbythecompanytocreatenewstyles.WheneverChineseathletesstepoutontothetrackduringthe2008Olympics,theywillbewearingLiNingtracksuits⑥.就在短短几年,李宁赢得了国内一半以上的市场。现在每十秒钟就有一款李宁牌产品售出。但是李宁牌运动服不仅仅出现在田径赛场和足球场上。如果你走进任何一个地方的中学或大学校园,都有可能看到身穿印有那个熟悉标志的李宁运动服的学生们。公司也发展成了国际化的公司。西班牙和法国的体操队员也穿李宁牌服装,同时,公司还雇用意大利设计师设计新的款式。当中国体育健儿步入2008年奥运会赛场时,他们将身穿李宁牌运动服。[助读讲解]⑤thechancesare...可能……,