建设部建筑企业职业经理培训讲座2--建筑企业战略与市场

[e-mail]12P38--75213P347--376117P471--495219P516--542321P589--608?1.2.3.4.5.1.2.3.4.5.1.2.3.4.5.1.2.1.2.3.1.2.3.4.5.P.401.2.3.4.1.::2.123.(1)(2)A.B.(48)C.∑==818iiSCR∑==414IiSCR4.(1)A.B.C.D.2??????????1.2.3.4.1123CI45212331234123451.2SWOTSTRENGTHS)STRENGTHS)zzzzzzzzzz(WEAKNESS)(WEAKNESS)zzzzzzzzzzzzzz(OPPORTUNITIES)zWTOzz(THREATS)zzzzzzz1.1990HamelPrahalad2.(1)(2)(3)(4)(5)3.(1)(2)(3)(4)41212123320104121123▪295%70%-95%70%3VerticalIntegrationHorizontalIntegrationRightProductRightTimeRightQuantityRightQualityRightStatusRightPriceRightPlace----——“”4()(1)(2)(3)(4)51“”2310/454DBB——DB—EPC——BOT——CMPMC6(1)(2)(3)(4)(5)(6)⋅L⋅(BernardL.Simonin):(1)(2)(3)(4)(5)(1)(2)(3)(4)(5)1863234561231.2.3.4.5.6.1.2.3.4.5.1.2.3.4.5.1.2.3.123412341GDP23GDP1=/GDP*100%2GDPGDPGDP=/GDP*100%=GDP/GDP*100%706652542732%200420032002200120001999272431393562%199819971996199519941993GDP43%GDP202020002000GDP894683578727.18%7.18%/43%*100%=14.4%1=*65%231231234123123123123“”XYZ“”ZXY1X2Y3Z1123452123456783123“”4123456751234567612345712345678910123456P.361::12343%GB50500--200312“”3451“”2345123412“”3CRM12345612312“”1“”“”234“”[e-mail]