恒琪公司经营战略研究

上海交通大学硕士学位论文恒琪公司经营战略研究姓名：孙自振申请学位级别：硕士专业：工商管理（MBA）指导教师：管毅平20040606(),SWOTBusinessStrategyResearchinShanghaiEnvatechABSTRACTInChinaalltheenterprisesareinstrongcompetitionfollowingthemarketeconomygoingtobemature,butsmall-scalemanufactoryenterprisesstilllacktheorytoinstructtheiraction.Gradually,theimportanceisawareofhowtoallotresource,howtocatchtheenvironmentopportunityandhowtoimproveownstrength.Operationmethodsshouldbeconsideredintheviewofstrategymanagement.Thisthesisdiscussedthequestionsofsurvivalanddevelopment,whichsmall-scaleenterpriseshavetofaceandsolveinmarketcompetition.Theanalysisisbasedonanoperationsituationfor8yearsandfocusedonstrategyofatypicalcompany,ShanghaiEnvatechEnvironmentTechnologyCo.Ltd,whichisengagedincleanroommaterialmanufactory.Therelatedtheorieswereusedinstrategymanagementandmicroecnomics,includingPortcompetitionanalysismethod,Bostonmatrix,SWOTanalysis,productionandcosttheoryandgametheoryetc,toresearchthefeasibilityandessentialityofstrategymanagementinsmall-scalemanufactoryenterprise.Thediscoveryofthisthesisisthatsmall-scalemanufactoryenterpriseshaveenoughchancetoimprovetheiroperationmanagementtostrategylevelbythewayofsettinggoalimpersonally,selectingschemeproperlyandcarryingstrategyscientificallysothattokeepthemselvesondeveloping.Asthesample,Envatechtakesaseriesactionsuchasenvironmentanalyzing,organizationstructureadjusting,corecompetitionabilityestablishingandstrategycarryingtoenhancethestrength,whichoffersvaluableexperienceinfuturepractice.KEYWORDS:Envatech,small-scalemanufactoryenterprise,businessstrategy,corecompetence200459-1-[4]2%-2-[5]-3-[6]A.DChandler[7][8][9]11960-4-114-5-1-2-6-11-412351112146810891112891112-7-2[2]53123-8--9-41.-10-2.3.4.5-11-ENVATECH2001198519851990HayKwangSAMWOO1992ENVATECH,HayKwangSAMWOO1995ENVATECH199910FUJIKIN19963501121999M+WTelstarKCS-12-2001ENVATECHSHANGHAIENVATECHENVIRONMENTTECHNOLOGYCo.LTDENVATECH200220032-12-2ENVATECH200356200371520038-13-199920012003200120032003682001-14-[11]2002-15-[12]-16-20011GDP8.2%0.10.6211.2%0.51.8(310.1%0.33.7412.1%3.66.9350.1%561.9%270.9340813%1.4938.3%36.2%12444199951.2%123-17-GMP2001310001754%53.9%14.1%12.4%28.1%22.5%20.0%55.3%4.7%36.4%47.1%35.6%33.6%13.4%13.0%11.3%199839.0%18.1%36.3%24.2%23.6%18.4%30.6%30.3%28.2%285.7%35.2%65.4%28.1%32.2%24.9%16.7%35.71%18.93%50%3-18-19901995GMP1995199919981999PVC-19-[13]5[2](1)1999(2)(3)(4)-20-(5)WTO-21-20012003200220038ENVATECH-22-ENVATECH2003104112345[3]-23-42PVC5-24-10%10210%10%STARSQUESTIONMARKSCASHCOWSDOGS-25-123ENVATECH-26-4-27--28-ENVATECH12ENVATECH3ENVATECH42000ENVATECH-29--30-WTOGMP“”200320041200460023ENVATECH45200015%-31-SWOT1SO2WO3WT4ST2003851-32-20012003KCSENVATECHKCS1KCS1972199412KCS1995198019831989-33-1994199596199621210019976199819961100/-34-1998700/GMP19993200042001580KCSKCSKCSM+W-35-ENVATECHKCSKCSENVATECHKCS,12-36-“”“”12080902ENVATECHENVATECH3ENVATECHNicheMarcket-37--38-12ENVATECH3ENVATECH8000~10000400030%~35%-39-DP1PCP20Q2Q1QMCPGP3P4P50Q4Q3QFHIEABENVATECH200361P1P1=MCAQ1P1ACP2=ACTR=TC=P2DQ2O61P3P3EFGP3ACAVCACAVCACAVC-40-BQ1Q2Q3B12410024010002415%30%AC-41-[15]12[16],,,.,,,1-42-[17]23-43-ENVATECH1-44-20038200420048001000-45-[1]ArthurA.Thompson,StrategyFormulatingandImplementationTasksoftheGeneralManager,Richard.DIrwin,Inc.Printer.VonHoggmanPress,1992[2]M.E.Porter,CompetiveAdvantageTheFreePress1985[3]RobertWVossen.Relativestrengthsandweaknessesofsmallfirmsininnovation[J].InternationalSmallBusinessJournal,1998,16(3):88-94-46--47-()200466314MBA200466恒琪公司经营战略研究作者：孙自振学位授予单位：上海交通大学本文链接：授权使用：上海海事大学(wflshyxy)，授权号：a8d63f7a-1b1f-43bd-a143-9e1100c352b5下载时间：2010年10月16日