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thecorporateobjectivesforhp:–Ourcontinuedsuccessisdependentonincreasingloyaltyofourcustomers.–Wemustlistenattentivelytocustomerstotrulyunderstandtheirneeds,thentaketheappropriateaction.–Competitivetotalcostofownership,qualityandthewaywedobusinessdrivescustomerloyalty.customerloyaltyToachievesufficientprofittofinanceourcompanygrowth,createvalueforourshareholders,andprovidetheresourcesweneedtoachieveourothercorporateobjectives.Underlyingbeliefssupportingthisobjective:–Profitistheresponsibilityofall.–Balanceoflong-termandshort-termobjectivesiskeytoprofitability.–Profitallowsustore-investinnewandemergingbusinessopportunities.–Profitishighlycorrelatedtogeneratingcash,whichbringsmoreflexibilitytothebusinessatalowercost.–Profitenablestheachievementofourcorporateobjectives.profitTogrowbycontinuallyprovidingusefulandsignificantproducts,servicesandsolutionstomarketswealreadyserve—andtoexpandintonewareasthatbuildonourtechnologies,competenciesandcustomerinterests.Underlyingbeliefssupportingthisobjective:–Therearemoreplaceswecancontributethanwewillbecapableofcontributing:wemustfocus.–Tobeaverageinthemarketplaceisnotgoodenough,weplaytowin.–WemustbeNo.1orNo.2inourchosenfields.marketleadershipToviewchangeinthemarketasanopportunitytogrow;touseourprofitsandourabilitytodevelopandproduceinnovativeproducts,servicesandsolutionsthatsatisfyemergingcustomerneeds.Underlyingbeliefssupportingthisobjective:–Growthcomesfromtakingsmartrisks,basedonthestateoftheindustry—thatrequiresbothaconvictioninstudyingthetrends,butalsoininducingchangeinourindustry.–Oursize(anddiversityofbusinesses)givesusanabilitytoweathereconomiccyclesandturnthemtoourfavor.growthTohelpHPemployeesshareinthecompany’ssuccessthattheymakepossible;weprovidepeoplewithemploymentopportunitiesbasedonperformance;tocreatewiththemasafe,excitingandinclusiveworkenvironmentthatvaluestheirdiversityandrecognizesindividualcontributions;andtohelpthemgainasenseofsatisfactionandaccomplishmentfromtheirwork.Underlyingbeliefssupportingthisobjective:–HP’sperformancestartswithmotivatedemployees;theirloyaltyiskey.–Wetrustouremployeestodotherightthingandtomakeadifference.–Everyonehassomethingtocontribute:It’snotabouttitle,level,ortenure.–Anexciting,stimulatingworkenvironmentiscriticaltoinvention.–Adiverseworkforcegivesusacompetitiveadvantage.–Employeesareresponsibleforlifelonglearning.employeecommitmentTodevelopleadersateverylevelwhoareaccountableforachievingbusinessresultsandexemplifyingourvalues.Underlyingbeliefssupportingthisobjective:–Leadersinspire,fostercollaboration,andturnvisionandstrategiesintoaction–withfocused,cleargoals.–Effectiveleaderscoach,relaygoodnewsandbad,andgivefeedbackthatworks.–Leadersdemonstrateself-awarenessandawillingnesstoacceptfeedbackandcontinuouslydevelop.–Leadersspeakwithonevoiceandacttoeliminatebusywork.–Itisimportanttomeasurepeopleontheresultstheyachieveagainstgoalstheyhelpedtocreate.leadershipcapabilityGoodcitizenshipisgoodbusiness.Weliveuptoourresponsibilitytosocietybybeinganeconomic,intellectualandsocialassettoeachcountryandcommunityinwhichwedobusiness.Underlyingbeliefssupportingthisobjective:–Thehigheststandardsofhonestyandintegrityarecriticaltodevelopingcustomerandstakeholderloyalty.–Thebettermentofoursocietyisnotajobtobelefttoafew;itistheresponsibilitytobesharedbyall.–Thisobjectiveisessentialtodeliveringonthebrandpromise.globalcitizenshiphpvalues:–MeasureTotalCustomerExperience(TCE)performanceacrosscustomersegmentsandproduct/servicecategories–LivingtheHPCustomerExperienceStandard–Employeestakeownershipofcustomerissuesbroughttothemandknowwhotocontacttoresolvethem–Clearline-of-sightaccountabilityanddirectlinktocompensationandperformancemanagementpassionforcustomersWeworktocreateanexciting,stimulatingenvironmentinwhichwecanallcontributeandthrive.Andweapproachourworkwiththebeliefthatpeoplewanttodoagoodjobandwilldoso,whengiventherighttoolsandsupport.Werecruittocreateadiverseteamofhighlycapable,inventiveindividualswho,together,candoextraordinarythings.Examplesofpracticeswherethisshowsup:–Hiringprocesses–Work/lifeprograms–Injury-f