搜索
上海交通大学硕士学位论文惠而浦公司货源开发策略的制订过程探讨姓名：黄斌申请学位级别：硕士专业：工商管理（MBA）指导教师：陈继祥2003.1.12THESTUDYONWHIRLPOOLCORPORATION’SSOURCINGSTRATEGYDEVELOPMENTPROCESSABSTRACTWhetheranenterprisecanreducematerialpurchasingcostversuslowerriskaspossibleishighlyaffectedbythesourcingstrategytheenterpriseadopted.Differentsourcingstrategyhassignificantimpactonthetotalowningcostofmanterials.ThroughthestudyandanalysisofWhirlpool’s(thebiggestwhitehomeappliancemanufacturer)globalsourcingstrategydevelopmentprocess,togetherwithadetailedcase,thisthesisdiscusseshowtoeffectivelyselectasourcingstrategythatissuitableforthecompany.ThisthesissummarizesthefivestagesofWhirlpool’ssourcingstrategydevelopmentprocess:pre-planstage,customerrequirementsandcurrentsupplybaseanalysisstage,supplymarketandcompetitoranalysisstage,strategydevelopmentstageandimplementstage,explainsindetailstheworkneedstobeaccomplishedineverystagethroughanactualcase.ItalsodiscussesthepossibleimprovementpointsinWhirlpool’ssourcingstrategydevelopmentprocess,optimizestheoriginalprocessanddevelopsacorrespondingproposalonthebasisofanalyzingpossibilityofcombiningsourcingstrategydevelopmentprocesswithElectronicAuction,anewelectroniccommercetool.KEYWORDSSourcingStrategy,Purchasing,ElectronicCommerce,ElectronicAuction2002129þ¨MBA1MBA2MBA2MBA3Fig.1-1ValuechainofenterpriseMBA4Fig.1-2Turntablepatternofcompetitionstrategy[2]Fig.1-3Basicmodeofstrategymanagementprocedure[3]MBA4Fig.1-2Turntablepatternofcompetitionstrategy[2]Fig.1-3Basicmodeofstrategymanagementprocedure[3]MBA5MBA6Fig.2-1TheLogoofWhirlpool“…”MBA6Fig.2-1TheLogoofWhirlpool“…”MBA7Fig.2-2WhirlpoolTCPversusmarketmeanTCPFig.2-3MainpartspurchasedoverseasandtheirpurchasingrateMBA7Fig.2-2WhirlpoolTCPversusmarketmeanTCPFig.2-3MainpartspurchasedoverseasandtheirpurchasingrateMBA8••••••/()MBA9••••/•/••••[41]MBA10•••••••/••••••/MBA11••••••MBA12••MBA13MBA14MBA15•••••••••••MBA16MBA16MBAMBA18••••••••••••••••••••••••••••MBA19MBA19MBA20MBA20MBA21MBA22MBA23MBA24MBA25MBA25MBA26MBA26MBA26MBA27MBA27MBA2880MBA29//MBA29//MBA30MBA31MBA32MBA33MBA34MBA35••••••••••••••••••MBA36MBA36MBA36MBA37MBA37MBA38••••••••••••••••••••••••••••••••MBA38••••••••••••••••••••••••••••••••MBA39••••••••••MBA39••••••••••MBA40•••••••••••••••••…••••••••••••••••••••••••••••MBA40•••••••••••••••••…••••••••••••••••••••••••••••MBA41àààMBA41àààMBA41àààMBA42•••••••••••MBA42•••••••••••MBA43MBA43MBA44••••••••••••••••••MBA45••••MBA45••••MBA45••••MBA46MBA46MBA47()Fig.4-1Estimatedpurchasevolumeofmembraneswitch(Thousand)MBA48Ark-LesMolexPolyflexMurfinIcorp$6.6M$0.1M$6.7M$6.1M$3.6M$4.8M$14.5M$6.1M$0.7M$6.8M$12.2M$4.3M$4.8M$6.6M$0.1M$28MMBA48Ark-LesMolexPolyflexMurfinIcorp$6.6M$0.1M$6.7M$6.1M$3.6M$4.8M$14.5M$6.1M$0.7M$6.8M$12.2M$4.3M$4.8M$6.6M$0.1M$28MMBA4936%14%24%17%9%MBA50Polyflex*XymoxMurfinArk-les$15K$74K$0$17K$75K$136K$0$101K$34K$403K$230KMBA51ArkLesXXMurfinXGMNameplateXXI-corpXMolexXXHosidenXPrintecXPoly-flexXXymoxXXMBA51ArkLesXXMurfinXGMNameplateXXI-corpXMolexXXHosidenXPrintecXPoly-flexXXymoxXXMBA51ArkLesXXMurfinXGMNameplateXXI-corpXMolexXXHosidenXPrintecXPoly-flexXXymoxXXMBA52()%GEMaytagFrigidaireArk-les1885%15.312.03.3XXXIcorp1880%14.42.012.4XXXGMNameplate755%3.80.03.8XXMolex3040%12.05.07.0XMurfin1370%9.17.02.1XPoly-Flex2550%12.54.28.3XXPrintec1330%3.90.03.9XHosiden15020%30.06.423.6XXXymox3323%7.60.07.65.71.9Ark-LesPolyflexMolexXymoxI-CorpMurfinPrintecGMHosidenxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxMBA52()%GEMaytagFrigidaireArk-les1885%15.312.03.3XXXIcorp1880%14.42.012.4XXXGMNameplate755%3.80.03.8XXMolex3040%12.05.07.0XMurfin1370%9.17.02.1XPoly-Flex2550%12.54.28.3XXPrintec1330%3.90.03.9XHosiden15020%30.06.423.6XXXymox3323%7.60.07.65.71.9Ark-LesPolyflexMolexXymoxI-CorpMurfinPrintecGMHosidenxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxMBA53•••••••••••6-sigma••••PPM18K25K•UL••Xymox•••••••/41MBA53•••••••••••6-sigma••••PPM18K25K•UL••Xymox•••••••/41MBA54Hosiden1,166,4143,402,6001,658,7306,227,744$2,195,907Xymox1,605,6963,333,9001,530,5106,470,106$1,953,545Printec1,334,0713,930,8002,144,2607,409,131$1,014,520ArkLes1,200,8214,442,8502,088,9907,732,661$690,990Poly-Flex1,078,0574,920,4002,187,4608,185,917$237,734Molex1,942,4054,834,1002,077,4008,853,905($430,254)Icorp1,227,4575,201,1003,038,9009,467,457($1,043,806)Gmnameplate1,372,4836,889,3003,537,96011,799,743($3,376,092)Murfin1,240,6616,541,7504,029,62011,812,031($3,388,380)$1,304,641$4,834,100$2,284,910$8,423,651Ark-LesMolexMurfinPoly-FlexXymoxArk-LesMolexMurfinPoly-FlexXymox$6,786,779$7,567,475$5,015,298----$5,420,681$3,894,064$14,550,033$14,563,978$13,645,468----$13,600,878$9,687,879$6,610,604$5,119,335----$6,014,185$3,162,816----$27,947,416$27,250,788$18,660,767$6,014,185$22,184,375$13,581,943MBA54Hosiden1,166,4143,402,6001,658,7306,227,744$2,195,907Xymox1,605,6963,333,9001,530,5106,470,106$1,953,545Printec1,334,0713,930,8002,144,2607,409,131$1,014,520ArkLes1,200,8214,442,8502,088,9907,732,661$690,990Poly-Flex1,078,0574,920,4002,187,4608,185,917$237,734Molex1,942,4054,834,1002,077,4008,853,905($430,254)Icorp1,227,4575,201,1003,038,9009,467,