战略成本控制与管理：逆势成长

2009CEIBSExecutiveEducation:Top20Worldwide---FinancialTimesStrategicCostManagement:ThrivinginanEconomicDownturnNEWDate/Language/Venue://Fee:Inthefaceoftheunexpectedglobaleconomicdownturn,strictcostcontrolseemstobetheonlysolutionforcompaniestopullthroughthedifficulttimes.However,costreductionhaslittleincommonwiththeeverydaycostcuttingeffortsthatmanagersarefamiliarwith.Theobjectiveofconventionalcostcuttingistoreapquicksavingsthroughexpedientcutbacksinvariousservicesandactivities.Instrategiccost-reduction,however,theemphasisisoncompetitivenessratherthanonquicksavings.Thisprogrammewillteachparticipantstoask,Howcanwegaincostadvantagesoverourmaincompetitors?insteadof,Wherecanwesavemoney?.1StrategicCostManagement:ThrivinginanEconomicDownturnObjectiveTheprimaryobjectiveofthisintensivethree-dayprogrammeistointroducethemostadvancedstrategicandcostanalysisprinciplesandtechniquesinmodernmanagerialaccounting.Theprogrammewillfocusonthreeissues:thestrategiccostmeasurementsystem,activity-basedcostandmanagement,andleveragingthevaluechain.WhoShouldAttendThisprogrammeisdesignedformiddletoseniormanagerswhoareinchargeoftheirrespectivecompany’sstrategicdecisionsandtheimplementationofthesedecisions.ParticipantscouldincludeCEOs,CFOs,ChiefAccountantsandmiddle-rankingaccountantswhoareinvolvedincostcontrol.Managersatalllevelswhoareinvolvedinresearchanddevelopment,productdesign,production,qualitycontrol,marketing,humanresourcesandsupportingactivitiesinthecompanywillallbenefitfromthisprogramme.ProgrammeBenefitsTheprogrammewillhelpparticipants:ObtainthelatestknowledgeofstrategiccostmanagementsystemsMastertheActivity-BasedCosting(ABC)systemforoverheadcostallocationGettoknowtheActivity-BasedBudgeting(ABB)systemforstrategicbudgetingprocessesGrasptheconceptofstrategiccostreductionandbeabletodevelopitintheirdailyworkLearnofthesuccessesorfailuresoffamousinternationalcompaniesDevelopefficientplanningandcostmanagementprocessesGaininsightsaboutthebeststrategytoimprovetheirrespectivecompany’scompetitivenessinworldanddomesticmarketsProgrammeCoverageGainingstrategiccostmanagementthroughvaluechainanalysisandapplyingtheprinciplesofleanthinkingCostmeasurementsystem:TraditionalandcontemporaryapproachesActivity-basedbudgeting(ABB)andtargetcostingStrategiccostmanagement2NEW3ProgrammeScheduleDay1morningValueChainAnalysisandLeanThinking:FindinganOpportunityafternoonMakingCostSystemsRelevant:ActivityBasedCostingDay2morningImplementinganActivityBasedManagementSystemafternoonActivityBasedBudgetingDay3morningTargetingCostingConceptsafternoonCustomerValueDeliveryandStrategicPricing4Date/Language/VenueJune14-16,2009/EnglishwithsequentialChineseinterpretation/Shanghai(CEIBSShanghaicampus,699HongfengRoad,Pudong,Shanghai)AdmissionsProceduresApplicantscanapplyfortheprogrammeineitherform:Onlineapplication:PleasevisittheCEIBSExecutiveEducationwebsite,selecttheprogrammeyouwanttotake,andclick“ApplyNow”toapplyfortheprogramme;orSubmitapplicationbyfaxormail:PleasevisittheCEIBSExecutiveEducationwebsite,selecttheprogrammeyouwanttotake,click“ApplicationForm”todownloadtheform,thenfillintheformandsendittotheCEIBSCustomerServiceTeambyfaxormail.YouarealsowelcometocalltheCEIBSCustomerServiceTeamforaprintedApplicationForm.CEIBSExecutiveEducationwebsite:(s)forthesameprogrammeismadelessthan15workingdaysbeforethestartoftheprogramme,theseat(s)willnotbeguaranteed.Ifanapplicantisunabletoattendtheprogramme,theapplicantmaytransfertoadifferentsessionofthesameprogrammeoranotherCEIBSExecutiveEducationprogrammewithinthesamecalendaryear,butmustpayanydifferencesinfeesbetweenthetwoprogrammes.AllchangesandcancellationsaresubjecttothefinalconfirmationofCEIBS.*CEIBSreservestherighttoamendinformationonthisprogrammeincludingprice,date,location,faculty,dailyscheduleandotherdetails.5EDUCATIONALBACKGROUND:M.B.A.andPh.D.,UnionCollege,U.S.A.TEACHING/RESEARCHINTERESTS:ThecoursesProfessorCarrteachesincludemanagerialaccounting,managerialplanningandcontrol,financeforexecutives,strategiccostsystems,andpe