战略管理课程教学大纲

Thompson&Strickland,StrategicManagement,10thEd.,1998:%15(5each)10(7each)35151510100A=94-100,A-=90-93.9,B+=87-89.9,B=83-86.9,B-=80-82.9,C+=77-79.9,C=73-76.9,C-=70-72.9,D+=67-69.9,D=60-66.9,F=60.12A3:Starbucks(1),Sunbeam(2)456::OfficeMax.(9)7DellComputerCorp.8:CraftBrewingandBerkshireBrewing(5-7),VideoGameIndustry(10)(industryandcompetitiveanalysis)9:CraftBrewing(B)andBerkshireBrewing(C),VideoGameIndustry(10)(assesstherelativestrengths/weaknessesofeachcompany.101112:CampbellSoup(21)13:BlackDiamondEquipment(32)142030C11CEOHowardShultz2HowardShultz’s8090HowardShultz319984Shultz519921997619987HowardShultzSunbeamC321A1Dunlap219966sunbeamA1DunlapCEO3A1DunlapCEO4Dunlap5DunlapColeman,FirstAlert,SignatureBrands.6DunlapOfficeMax(C127)1StaplesOfficeDepotFTC2FTCStaplesOfficeDepot3456OfficeMax7OfficeMax8OfficeMaxSWOTOfficeMax9OfficeMaxDellComputerCorporationC2461MichaelDell2Dell3SWOTDell4Dell556DellPCIBM7TheCraftBrewingIndustryandBerkshireBeerC771CraftBrewing2CraftBrewing3CraftBrew4CraftBrewing5BerkshireBrewing6BerkshireBrewing78BerkshireBrewing199659GaryChris5VideoGameIndustryC1371234561Sony2Nintendo3Sega4SonySWOTSWOTSony5NintendoSWOTSWOTNintendode6SegaSWOTSWOTSega7SonyNintendoSega89CampbellSoupC393CEO1CampbellSoupGordonMcGovernDavidJohnsonDaleMorrison2McGovernJohnsonMorrison3McGovernJohnsonCampbellDaleMorrison4VlasicFoodsInternational5DaleMorrisonBlackDiamondEquipmentC60012BlackDiamond3BlackDiamond4BlackDiamondISO90005BlackDiamond