2019-2020学年高中英语 Unit 5 Inside advertising Period 1

返回目录InsideadvertisingUnit5返回目录单元话题链接GraduatesSellAdvertisingSpaceonTheirFacesTwoenterprisinggraduatesaresellingadvertisingspaceontheirfacestopayoffacombinedstudentdebtofalmost￡50,000.Facedwithachallengingjobmarket,formerCambridgestudentsEdMoyseandRossHarperarepaintingdifferentcompanylogosontotheirfaces.返回目录Anyonecanbuytheadvertisingspace,frombusinessestoindividualsorgroups,onaday­to­daybasis.Thelogos—whichcanbeviewedat—arethenseenbyeveryonetheypassastheygoabouttheirdailybusiness.Thegraduates,whometontheirfirstdayatSelwynCollege,Cambridge,startedthebusinessonOctober1andsaidtheymade￡3,500inthefirst10days.Theboyssaidtheyare“armedonlywithmassivestudentdebtandafirmgraspoftheprinciplesofviraladvertising”astheyattempttosurviveforayearsolelyonincomegeneratedbytransformingthemselvesintowalkingadvertisements.返回目录MrHarper,21,fromGreenwich,southLondon,whostudiedneuroscience,said:“It'sourunconventionalwayofpayingoffourstudentdebt.Thegraduatejobmarketisincrediblyhostile,andsowethoughtwe'dtryandbypassitaltogether.”“We'veseensomanystudentsunsuccessfullyapplyingforjobs,onlytoeventuallysettleinacareerthattheyneverreallywanted.It'sjustsomethingabitdifferentandhastakenoffquitenicely.”返回目录MrMoyse,22,fromPoole,Dorset,said:“Ithasexceededexpectations,butwealwaysknewithadvalueandisnovelandcrazy.”Sofar,oneofthemaincontributorshasbeenonlinebettingagency,PaddyPower,MrHarpersaid.MrMoyse,whostudiedeconomics,andMrHarpercameupwiththeideaaftergraduatinginthesummerasaschemewhichwouldnotrequiremuchinvestment.返回目录PeriodⅠWarmingUpandReading返回目录课前教材预案目录Contents返回目录课前教材预案[基础自测]Ⅰ.重点单词1．__________adj.偶然的；随意的；临时的→____________adv.偶然地；临时地2．______________n．登广告者→_____________v．做广告→________________________n．广告3．_______________n．协会；联系→_____________v．联系casualcasuallyadvertiseradvertiseadvert/advertisementassociationassociate返回目录4．_____________n．技术；技巧→_____________adj.技术的→______________n．技师5．____________vt.产生；发生→______________n．一代；一辈6．__________n．打字员→________v．打字→______________n．打字机7．__________adj.流利的；流畅的→____________adv.流利地techniquetechnicaltechniciangenerategenerationtypisttypetypewriterfluentfluently返回目录8．___________vt.约定；指定；任命→_______________n．约定9．____________n．操作员；接线员→___________v．操作；做手术→_____________n．手术10．__________adj.成熟的；到期的→____________n．成熟11．______________adj.易误解的；令人误解的→___________v．误导；将……引入歧途appointappointmentoperatoroperateoperationmaturematuritymisleadingmislead返回目录12．_____________adj.不诚实的→__________adj.诚实的→___________n．诚实13．___________vt.促进；提升→_____________n．提升14．___________adj.不道德的→_________adj.道德的→______________n．不道德15．____________n．消费者；顾客→___________v．消费；消耗dishonesthonesthonestypromotepromotionimmoralmoralimmoralityconsumerconsume返回目录Ⅱ.重点短语1．keep…______mind记住2．fit________适合；适应3．rely______依靠，依赖4．beconcerned________与……有关5．beflooded________被淹没inintoonwithwith返回目录Ⅲ.重点句型1．__________________________________________________________________(随着如此多的广告信息充斥着我们的生活),itisimportanttounderstandhowadvertisementswork.2．____________________________________(无论广告有多好),peopleareunlikelytobepersuadediftheproductisunsuitableforthem.WithsomanymessagesfromadvertisersfillingourdailylivesHowevergoodanadvertisementis返回目录3．________________________________(当提到广告的时候),consumersneedtobeeducatedabouttechniquesusedbyadvertiserssotheycanjudgetheclaimsforthemselvesandnotblindlyaccepteverythingthatissaidinadvertisements.Whenitcomestoadvertising返回目录[课文理解]Ⅰ.课文大意理解1．Whatisthepurposeoftheadvertisements“Speeding”and“HowfastamIgoing？”inthetext?A．Toadvertiseanewtypeofcar.B．Toshowdriverstheway.C．Toreminddriversnottospeed.D．Toinformpeopleofthepriceandqualityofthecar.答案C返回目录2．Howmanywaysdoesthesecondtextoffertoprotecttheconsumersfromfalseorunsuitableadvertising?A．2.B．3.C．4.D．5.答案C返回目录3．Whyshouldwekeepadvertisershonest?A．Becausewecanclearlyknowtheproductsiftheyarehonest.B．Becausetheadvertisersarealwaysdishonestanddobadtooursociety.C．Becauseeveryoneofusshouldbehonest.D．Becausewecangetmoneyfromtheadvertisersiftheyarehonest.答案A返回目录Ⅱ.课文语法填空Wecanmeetmanyadvertisementsinourdailylife.Anadvertisementisamessageoran1.________________(announce)thatinformsorinfluencespeople.Advertisersmustpayfortheirads,2.______themessagemustreachthetargetaudience,ortheirmoneywouldbewasted.Sotheymustdosomeresearchtomaketheproductfit3.________theaudience'slives.Identifyingtheirtarget4.______(be)notenough,andtheyshouldtrytheirbesttoappealtotheirtarget.Forexample,theenvironmentalannouncementsointois返回目录protectionadvertisementappealstotheaudience'sconscienceortheirdesire5._________(be)worthycitizens.Atthesametime,advertisersmustalsoplace6._________(they)adsintherightmedium,suchasTV,newspapers,magazines.Todothis,theyalsoneedtospendmoney.Theyhavetobeabigcorporationwithabigbudget7._____________(afford)theads.Inadditiontoworryingabouttheexpense,advertisersmustconsider8._________mediaaremostappreciate.Forexample,ifthead9.__________(rely)onvisualeffects,itisnouseadvertisingproductsonradio.However,peopledon'tbuytheproductstheyarenotinterestedinorhavenouse10._______.tobetheirtoaffordwhichreliesfor返回目录