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SectionⅡWelcometotheunit&Reading—LanguagepointsⅠ.单词拼写1．Anyonecaught(作弊)intheexamwillbeaskedtoleavetheclassroomimmediately.2．Her(纯真的)andbrilliantsmileshowsthatsheisrathersimple.cheatinginnocent3．Theseorganizationshavefoughtveryhardfortherightsand_______(福利)ofthepoor.4．Allkindsofpromisesweremadeduringtheelection_________(运动)．5．Honestlyspeaking,thereisstillnoeffective(疗法)forsuchdisease.6．Thebookhasbeenpublishedwiththe(目的)ofincreasingpublicawarenessofthedisease.7．Toomuchstresshasabadeffectonbothourphysicaland_______(心理的)health.welfarecampaignacureaimmental8．“Citius,Altius,Fortius”istheOlympics(格言),andmeans“Faster,Higher,Stronger”．9．Beforegoingonadiet,itisadvisableto(咨询)yourdoctor.10．Anewsupermarketopenedacrossthestreet,andMr.Smith's(杂货店)businesswassooninabadway.11．Thepolicehavebeguna(n)(全国的)searchforthemurdererandaskedthepublictolookoutforhim.12．HowDaisymanagedtofinishsomuchworkinonedayisbeyondmy(理解力)．mottoconsultgrocerynationwidecomprehensionⅡ.拓展词汇13．vt.&vi.做广告，宣传→advertisementn．广告；广告宣传→advertisingn．做广告；广告活动；广告业14．vt.说服，使信服→persuasiveadj.有说服力的15．n．气息；呼吸→breathev．呼吸16．adj.高兴，满意；乐于(做某事)→pleasantadj.令人愉快的advertisepersuadebreathpleased17．vt.欺骗，愚弄n．傻瓜→foolishadj.愚蠢的18．vt.&vi.使受益；得益于n．益处；救济金；奖金→beneficialadj.有益的19．n．智力，才智；情报→intelligentadj.有智慧的foolbenefitintelligence[巧记单词]例词规律派生词advertise＋ment→advertisementv.＋ment→n.Benefit去t＋cial→beneficialv.＋cial→adj.intelligent去t＋ce→intelligenceadj.＋ce→n.Ⅲ.补全短语1．beused(doing)sth.习惯于(做)某事，适应……2．dosomeresearch对……进行研究3．free免费4．bemeant旨在，目的是5．beaware知道，意识到6．if即使7．beproud对……感到自豪toonfortoofevenof8．bepleased对……满意9．fall上……的当，受……的骗10．playtricks欺骗，捉弄11．deal处理，对付；对待12．theway顺便问withforonwithby1．[教材原句]Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.我们对广告太习以为常了，甚至常常都意识不到一天当中能看到和听到多少广告。[句型点拨]句中so...that...意为“如此……以至于……”，that引导结果状语从句。[佳句赏析]ThechildrenarehavingsomuchfunthatIhatetocalltheminside.孩子们玩得那么高兴，我都不想叫他们进来了。2．[教材原句]Notalladsplaytricksonusthough.然而并不是所有广告都跟我们玩这类把戏。[句型点拨]句中notall表示部分否定，意为“不是一切/不总是……都……”。[佳句赏析]Notallpeoplearefriendly.并非所有的人都很友好。3．[教材原句]Whenitcomestoadvertisements,wemustalluseourintelligenceandnotbeaslavetothem!谈及广告，我们都必须运用我们的智慧，不要做广告的奴隶！[句型点拨]whenitcomesto意为“当涉及……，当谈到……”，其中to为介词，后接sth.或doingsth.[佳句赏析]Whenitcomestoclassicalmusic,wefirstthinkofBeethovenorMozart.谈到古典音乐，我们首先想到贝多芬或者莫扎特。1．(教材P2)Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.广告使用文字或图片来劝说人们购买某种产品或服务，或者是相信某种理念。vt.说服，劝说；使信服①I'mgladtohavepersuadedmydaughtertochangeherideaofgoingbungeejumping.我很高兴说服女儿改变主意，不去蹦极了。②Iwantedtoknowhowyoucouldpersuadehim___________________abroadforfurtherstudy.我想知道你是怎样说服他不出国深造学习的。Nottogo/outofgoing③Hecouldn'tpersuademeinto__________(accept)histerms.他没能说服我接受他的条件。④Ipersuadedhimofherhonesty.我说服他让他相信她的诚实。accepting[辨析比较]persuade强调“说服”，含有成功之意advise相当于trytopersuade，只表示劝说的动作，不表结果选择上述单词填空⑤I'vehimtostopdrinkingbyhimmanytimes.persuadedadvising2．(教材P2)Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.商业广告是一种广告客户为了推销某种产品或服务而花钱做的广告。advertisevi.&vt.做广告，宣传(1)advertiseforsth.做广告推销某物；登广告以求某物(2)advertisementn.广告宣传putanadvertisementin/on在……上登广告(3)advertisern.广告商；登广告者advertisingn.[U]广告业①Weshouldadvertiseforsomeonetolookafterourchildren.我们该登个广告聘人来照看我们的孩子。②thelocalpapertosellyourcar.在当地报纸上登一则广告来出售你的汽车。③Playersshouldbeallowedtoearnmoneyfrom___________(advertise)．应该允许运动员拍广告挣钱。Putanadvertisementinadvertising3．(教材P2)PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.公益广告往往是免费投放的，旨在就健康、安全或其他影响公共福利的问题教育公众。bemeantto旨在，目的是meandoingsth.意味着做某事meantodosth.打算做某事meansb.todosth.打算让某人做某事bemeantforsth.专为……而打算(或设计)①Thegymnewlybuiltismeanttoprovideaplaceforcitizens'exercises.新建成的体育馆旨在为市民提供锻炼的场所。②Thisneworderwillmean(work)overtime.这个新订单意味着将要加班加点。③I'vebeenmeaning(phone)youallweek.整整一星期以来我一直打算给你打电话。④Hisfathermeanthimtobeanengineer.他父亲打算让他当工程师。⑤Iaskedifthesechairsweremeantforguests.我问一下这些椅子是否是为客人们准备的。workingTophone4．(教材P2)Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.即使一则广告没有撒谎，也并不意味着它讲的完全真实。evenif虽然，即使，尽管①Suchpeoplealwayssticktotheirviewsevenifitmeansthattheymaygetintotrouble.这样的人总是坚持自己的观点，即使这意味着他们可能会陷入困境。②itwasraining,wewouldgothere.即使下雨，我们也要去那里。③,hewon'tgototheconcert.即使受到邀请，他也不会去听这个音乐会。[名师点津](1)evenif同eventhough，引导让步状语从句。从句可置于句首，也可置于句末。(2)当主句表示将来情况时，从句用一般现在时。(3)当主、从句主语一致时，从句可用省略句式。Evenif/thoughEvenifinvited5．(教材P2)Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath,yetitdoesnotsaythat!这种表述试图糊弄你，让你误以为这种牙膏能够治愈口臭，然而这则广告却没那样说！foolvt.欺骗；愚弄n．傻瓜(1)foolsb.intodoingsth.哄骗某人做某事foolsb.outofsth.哄骗某人某物(2)makeafoolofsb.愚弄/欺骗某人makeafoolofoneself使自己出丑/出洋相①Youcan'tfoolmeanylonger.你再也不能欺骗我了。②Hefooledmeinto(give)himmuchmoney.他从我这里骗走了很多钱。③Shefooledtheoldmanoutofallhismoney.她诈骗了老人的全部钱财。④Can'tyouseeshe'syou?难道你不明白她是在愚弄你？givingmakingafoolof[辨析比较]fool“愚弄；欺骗”，指利用人缺乏常识或心理脆弱来欺骗人cheat“欺骗；作弊”，主要指在盈利的买卖中或游戏竞赛中欺骗人，骗取人的钱等选择上述单词填空⑤Thatshopkeepertheoldmanandhimintobuyingfalseproducts.curevt.治愈；解决；纠正n．[C]药物，疗法；对策cheatedfooled(1)cureapatient(adisease)治愈病人(疾病)curesb.ofsth.治愈某人的疾病；纠正某人的不