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1-------..........................2..............................................................2..........4..............................4..................................................................................................42.............................................................................5..........................................................................................5..........................................................................................52.3..................................................................................53.................................................................................7..................................................................................7..................................................................................8..................................................................................91........................................................................10........................................................................................10.........................................11................................................11........................................................................135...............................................................................21..............................................................21............................................................22........................................................................236.......................................................................................26............................................................26................................................31............................................................32................................................................35................................................................35……………………………………………………………….401120-------19920.1.230.1.312345671234;511.3,,,6722.1.1WTO20082.1.28WTO2.1.32.1.49WTO2001-201010501010335709012020.4352008WTO1800(900,450,300,150)1060%WTO,2.5.120082.5.2112.5.33.1.1.Davidbesanko123.13.1.21)2)3)133.2.120013.1/*100%1419/79*100%=24.05%/*100%53/80*100%=66%3.1/33333%33%33%912927%14%65%14%1411426432%29%54%9%6%489100%95193861280153.2BA989900BB/A1234569.0%2.53%10%7.5%1.18.43%2.243.76%14.31%9.38%1.189.50%2.334.08%11.44%5.90%1.4710.6%3.363.16%12.01%7.17%1.539.51%2.643.67%12.59%7.48%1.391.061.061.221.261.01.2678918100%5.0%18.82100%6.26%24.57100%5.97%33.26100%4.60%25.55100%5.61%1.421.01.12101112131425%22%1.61.560%20.67%20.67%1.81.6458.1%20.39%20.39%1.971.7858.14%19.12%19.12%2.162.0360.21%20.06%20.06%1.981.8258.81%0.80.911.241.210.981998199920001)/*100%//*100%-/*100%++/*100%/2)//16/3)//4)/*100%/+*100%/*100%3.2100%12134151611413121110918171150%173.2WTO183.2.2193.2.33.3---1.0x3.3203.2.42144.1.14.1.24.1.32008WTO4.1.4WTO22SWOT--234.3.160%4.3.2244.3.320084.3.4251232655.1.15.1.2152273a)b)c)5.1.3286.16.26.36.429123..30123..12..315.2.1325.2.25.2.35.3.15.3.23312345678345.3.312355.4.15.4.25.4.35.5.136-----1235.5.2124375.5.3381.20012.[].20013.20014.20015..---20006.20007.20008.19999.[]P.2000391992WTOWTO200840SWOTDigestofThesis41BeiJingJianYiConstructionEngineeringCorporationisaChinese-Australiaunitedarchitecturalenterprisefoundedin1992.Inthepast10yearsJianYihasbecomeamany-facetedcorporationmainlyindecoration,construction,glasswall,andauxiliaryindesigning,materials,equipmentinstallation,realestateandotherbusinesses.Theprimarymanagementsystemofcompanyhasbeensetup.Managementlevelandabilityofobtainingprofithasbeenimprovinggradually.NowJianYiisfacedhowtorealizemany-faceted,howtochangemodelofmanagement,howtofaceshortageofhumanresource,andisfacedotherproblems.AlongwithChinajoininginWTO,successinOlympicapplicationandthedevelopmentoftheWest,howtostrengthenthecompetition,howtostrengthencorporationcultureandmanagementsystem,andhowtoenhancebuildingoftrademarkisthecriticalproblem.Thewriterfirststatedfacingthechallengefromunknownfuture,thelifecycleofcorporationandknowledgeeconomicera,thecorporationshouldavoidblindness,shouldsetupmarketscope,improvementdirectionanddevelopeveryfactor’sfunction,andshouldsetuptheoveralldevelopmenttargetofthefuturetenyearsaccordingtotheactualsituation.AlongwithChinajoininginWTO,SuccessofOlympicapplicationandthedevelopmentoftheWest,andgoodnationalsituation,onlythecorporationrealizethechangeofcircumstances,theadvantageanddisadvantage,canitbeneverfailedinthechallenge.ThewriteranalyzesthemacroeconomiccircumstanceandprofessionalcircumstanceindetailandPointsouttheopportunityandchallengethecorporationfaced.ThewriterevaluatesinnerresourceandstrategyabilitywithBOSTON,analyzestheadvantageofthecorporationandtheproblemsithasonthebasisofcircumstanceofcorporationandresources.hepointsoutthatthemainstrategyroadthatJianYigoesshouldbeamany-facetedroadtostructuredecoration,constructionandrealestate,andputsforwardawayofbusiness.Torealizethestrategytarget,thewriterleadsanadvancedthoughtof42managementtosho