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·20045Prophet►►—►1992““—BP““—““—““—TheLimited►96“”“”PatrickMarketingGroup►84Mercer►Prophet►………••••11•70••••Y1018•••••Z80•►►►$1402002►200212►►·►$2020021997944United’sRisingCampaign1.2.3.4.5.6.“”5.6.“”—“”………EconomyPlus®…61151994ItsReflectedInVirginAtlantic’sPerformance►Functional&Industrypromise►Paperpromise►BuiltintoAd/Marketingtouchpoints►Lackofinvestment►Inconsistentlydelivered►Un-sustainablefeatures►Emotionalpromise►Sharedpromise►Builtintoeverytouchpointswithcustomers►Deliveredbyemployees►Consistentbranddelivery►Continuousinnovativefeatures123►►►/►/►►►►/►►►►►►►►►►►►►►►53210►►44513►►►“”►/3227ThemeParkTouchpoint►►►►►►►►►►►►►►►►►►►►►►999999TimMunozManagingPartnerProphetEurope44-207-420-3733