消费性IC设计公司的成长策略03-1(1)

玩具與遊戲產品BlockbusterproductswhichuseSunplusmicro-controllersFurbyRobo-chipetsTechnoDogRumbleRobotsPOX(HandheldGame)DivaStarz電視遊樂器Hobby-raPingPongBaseballe-Kara數位相機IntelPocketPCcameraAGFAePhotoLV20D-LinkDSC-350CASIOLV10LogitechQuickCamTravelerReusableIPCIRCUITRYm-processors:8/16/32-bitRISCCore&DevelopmentSystemDSP:16/24-bitFixedPointCore&DevelopmentSystemSpeech/MusicSynth.:Speech/MusicDataCompression/Decompression&DevelopSystemMemory:EmbeddedFlash,SRAM,DRAM,MROM,EPROM,E2PROMLCDDrivers:TN,STN,TFT,LTPS,OLED…Telecommunication:DTMF,FSK,POCSAG...PeripheralInterface:PCI,PCMCIA,ATAPI,USB2.0AnalogCircuit：ADC/DAC,AFE,PLL,TVEncoder,RFtranceiverALGORITHMImageCompression：JPEG,MPEGI&II&IV,WAVELET,H.263…ImageProcessing:AE,AWB,AF,Colormatching...AudioProcessing:MP3,WMA,AC3,DTS…VoiceProcessing:VR,TTS,ADPCM,Lowbitratecompressingalgorithms,Sub-band...發展趨勢(1)•系統整合程度日益提高(SoC)–SSI,MSI,LSI,VLSI,ULSI–Integrationof3C&MemoryTechnologies–Hardware,Software,Firmware–Digital,Analog–DevelopmentTools•多媒體化–Data–Video–Audio發展趨勢(2)•對EDA工具的倚賴程度日益提高–功能複雜化，單憑人力無法勝任–生命週期短，面臨TimetoMarket的巨大壓力–設計模組化，提高效能與效率–EDA結合IP–EDA技術日新月異問題•營業額即將超越百億元，客戶委託設計的產品策略適當嗎？•行銷委託代理商的策略恰當嗎？•如何繼續保持領先地位？•IP將愈來愈容易自外部取得，如何差異化？Q&A