私有行业战略规划(1)

ThisinformationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedonbyany3rdpartywithoutBain'spriorwrittenconsent.StrategicPlanninginthePrivateSectorAugust19,2003ThisinformationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedonbyany3rdpartywithoutBain'spriorwrittenconsent.BOS2MHS.StratAgenda•Whatsuccessfulcompaniesdo•Examplesfromtheprivatesector•ApplicationstotheMHSThisinformationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedonbyany3rdpartywithoutBain'spriorwrittenconsent.BOS3MHS.StratSuccessisrareandfewentitiesaccomplishtheirgoalsOver$500MrevenueGrewrevenueat5.5%realGrewprofitat5.5%realEarnedcostofcapital100%27%16%13%020406080100%PercentcompaniesmeetingsuccessivecriterionThisinformationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedonbyany3rdpartywithoutBain'spriorwrittenconsent.BOS4MHS.StratKeystosuccessAwelldeveloped,differentiatedstrategyArigorous,factbasedplanningprocesstoconnectstrategywithtacticsAwellaligned,effectiveorganizationtoexecuteThisinformationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedonbyany3rdpartywithoutBain'spriorwrittenconsent.BOS5MHS.Strat“Strategy”defined:Bainperspective•Adynamicplantodifferentiateabusinessfromitscompetitorsprofitablyandsustainably•Aproprietarysetofactionsthatcreateandcapturevaluebyservingcustomersinasuperiorwayrelativetocompetitors•Informsvirtuallyalldecisions-Portfoliostrategy:Wheretoplay?-Businessunitstrategy:Howtowin?ThisinformationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedonbyany3rdpartywithoutBain'spriorwrittenconsent.BOS6MHS.StratStrategyisaboutmakingchoicesWherewewillandwon’tcompeteWherewewillandwon’tinvestBusinessesCustomersGeographiesActivitiesMarketsThisinformationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedonbyany3rdpartywithoutBain'spriorwrittenconsent.BOS7MHS.StratCompanieswhosucceedarefocusedandarethebestatwhattheydo020406080100%MulticoreNoneRegionalfocusOnebusinessChannelfocusPercentofcompaniesCustomerfocusThisinformationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedonbyany3rdpartywithoutBain'spriorwrittenconsent.BOS8MHS.StratKeystosuccessAwelldeveloped,differentiatedstrategyArigorous,factbasedplanningprocesstoconnectstrategywithtacticsAwellaligned,effectiveorganizationtoexecuteThisinformationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedonbyany3rdpartywithoutBain'spriorwrittenconsent.BOS9MHS.Strat75%ofU.S.organizationsbelievetheyneedtoupgradetheirstrategicplanningprocessNoYes020406080100%“Ourstrategicplanningprocessiseffective”NoYes020406080100%“Ourstrategicplanningprocessisfullydeveloped”ThisinformationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedonbyany3rdpartywithoutBain'spriorwrittenconsent.BOS10MHS.StratBestdemonstratedstrategicplanningprocessMission•Definethemission•RarelyPortfolioStrategy•Decidewhatbusinessesandmarketstocompetein•Determinesuccessmetricsbybusiness•Every5yearsBusinessUnitStrategy•Developdifferentiatedoffering•Identifychangingdynamics-External-Internal•Identifykeygaps•Every2-3yearsTacticalPlanning•Settargetsandtimelines•Designkeyinitiatives•Developimplemen-tationplans•Realignorganization•AnnuallyExecutionandTracking•Trackperformanceagainstplans•Modifyplansasnecessary•On-goingThisinformationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedonbyany3rdpartywithoutBain'spriorwrittenconsent.BOS11MHS.StratBusinessunitstrategymustbeinformedbythefactsaroundthe“3Cs”FactbaseddiagnosticandvaluepropositionCustomersCompetitorsCosts•Whatdoesourtargetcustomervalue?•Whatcancompetitorsofferandhowcanwebeatthisoffering?•Howcanweprovideourvaluepropositionatminimumcosts?•Marketsize•Marketgrowth•Customersegments•Channelsegments•Priceexperience•Costexperience•Productprofitability•Channelprofitability•Valuechaineconomics•Systemscost•Costposition•Competitiveposition•Profitability•Strategy•CommitmentThisinformationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedonbyany3rdpartywithoutBain'spriorwrittenconsent.BOS12MHS.StratStrategicplanningisoftendonewithoutreferencetofacts3.7%6.0%12.0%024681012%PercentActualaveragemarketgrowthForecastaveragecompanygrowthForecastaveragecompanyearningsgrowthThisinformationisconfidentialandwaspreparedbyBain&Companysolelyfortheuseofourclient;itisnottobereliedonbyany3rdpartywithoutBain'spriorwrittenconsent.BOS13MHS.StratPlanningprocessesofbest-in-classfirms•Seniormanagementdevotessignificanttime•Systematic,withclearlydefinedsteps•Rigorous,fact-basedapproach,andaconsistentviewofthefuture•Coordinatedacrossbusinessunits•EnablesquickdecisionmakingandcoursecorrectionNote:ExamplesincludeGE,Dell,Agilent,Abbott,EmersonElectric,SunThisinformationisconfidentialandwaspre