科技策略分析

TechnologicalStrategyAnalysis,NUTN1科技策略分析TechnologicalStrategyAnalysisFall,2009Students:GraduateInstituteofTechnologyManagementTime:Wednesday14:00-16:50Office:榮譽校區E-201-2Instructor:劉子歆E-mail:[e-mail]202Phone:[phone]IntroductionTheenvironmentofhigh-techindustrythatmanagersconfronthaschanged,ischanging,andwillcontinuetochange.Therefore,understandingtechnologicalstrategiesiseffectivetoanalysisofhigh-techindustry.However,whattechnologicalstrategiesdoyouwanttoknow?Whattheoreticalbackgroundoftechnologicalstrategydoyoureallyknow?Whoseperspectivesareveryimportanttoourunderstandingabouttechnologicalstrategy?Inthiscourse,wewilltakeyoutogothroughthatyoureallyneedtoknow.Wewantstudentsto“putonyourstrategicmanagementhat”andseewhatbeingamanagerinahigh-techindustryisabout.TextbooksAfuah,A.InnovationManagement:Strategies,Implementation,andProfits.OxfordUniversityPress.（中文本：創新管理，徐作聖、邱奕嘉譯，2003，華泰出版）ChristensenC.M.andRaynor,M.E.TheInnovator'sSolution:CreatingandSustainingSuccessfulGrowth.HarvardBusinessSchoolPress.（中文本：創新者的解答，李芳齡、李田樹譯，2003，天下出版。）Chatterjee,S.FailSafeStrategies:ProfitandGrowfromRisksthatOthersAvoid.2006.WhartonSchoolPress.（中文本：萬全策略，郭庭魁、陳盈如譯，2006，培生出版。）LearningMaterialsEnglishAcademicJournal:AcademyofManagementJournal,AcademyofManagementReview,StrategicManagementJournal,JournalofManagement,OrganizationStudies,ResearchPolicy,R&DManagement,LongRangePlanning,Technovation,TechnologicalForecasting&SocialChange,JournalofBusinessResearch,IndustrialandCorporateChange,InternationalJournalofTechnologyManagement,JournalofBusinessVenturing,EntrepreneurialTheoryandPracticeChineseAcademicJournal:管理評論、管理學報、中山管理評論、台大管理論叢、資訊管理學報、組織與管理、交大管理學報EnglishPracticalJournal:HarvardBusinessReview,CaliforniaManagementReview,MITSloanManagementReviewChinesePracticalJournal:產業與管理論壇EnglishManagerialMagazine:BusinessWeek,FORTUNEMagazine2ChineseManagerialMagazine:商業周刊、天下雜誌、遠見、今週刊、大師輕鬆讀、經理人月刊GradingPolicyParticipation30%PresentationandDiscussion30%Report40%ScheduleandDesign9/16CourseIntroductionCourseOrientation,GroupBuilding9/23Ch3利潤的基礎：能力、稟賦與知識（創新管理）-LectureMovieabouttechnologicalstrategyforgroupdiscussion9/30Ch4創新的來源與移轉（創新管理）-LectureCh1成長的魔咒（創新者的解答）-PresentationandDiscussionCh1富貴險中求：發現更多淘金機會（萬全策略）-PresentationandDiscussion10/7Ch5辨識創新潛力（創新管理）-LectureCh2如何打敗最強的競爭者？（創新者的解答）-PresentationandDiscussionCh2設計低風險策略的三步驟（萬全策略）-PresentationandDiscussion10/14Ch6降低不確定性：技術趨勢、市場規律及創新策略的角色（創新管理）-LectureCh3顧客想買什麼樣的產品？（創新者的解答）-PresentationandDiscussionCh3辨識多重的能力組合（萬全策略）-PresentationandDiscussion10/21Ch7選擇利潤點：動態競爭分析（創新管理）-LectureCh4誰是產品的最佳顧客？（創新者的解答）-PresentationandDiscussionCh4設計低能力風險策略（萬全策略）-PresentationandDiscussion10/28Ch8策略選擇或環境決定論（創新管理）-LectureCh5什麼該外包、什麼該自己做？（創新者的解答）-PresentationandDiscussionCh5透過產出降低能力風險（萬全策略）-Presentation11/4Ch9辨認潛在競合者（創新管理）-LectureMovieabouttechnologicalstrategyforgroupdiscussion11/11MidtermReport11/18Ch11執行所採取的決策（創新管理）-LectureCh6如何避免大量商品化？（創新者的解答）-PresentationandDiscussionCh6從「結果到目標」的架構中獲益（萬全策略）-PresentationandDiscussion11/25Ch12保障企業的利潤（創新管理）-LectureCh7你的組織適合破壞性創新嗎？（創新者的解答）-PresentationandDiscussionCh7差異化進入策略的運用時機方式（萬全策略）-PresentationandDiscussion12/2Ch13全球化創新（創新管理）-LectureCh8有效管理策略發展流程（創新者的解答）-PresentationandDiscussionCh8低價進入策略的運用時機與方式（萬全策略）-PresentationandDiscussionTechnologicalStrategyAnalysis,NUTN312/9Ch14新興經濟體之創新（創新管理）-LectureCh9有好資金、也有壞資金（創新者的解答）-PresentationandDiscussionCh9塑造市場的策略：產品、流程、平台（萬全策略）-PresentationandDiscussion12/16Ch15政府在創新的角色（創新管理）-LectureCh10高階主管的角色（創新者的解答）-PresentationandDiscussionCh10設計多重的移轉路徑（萬全策略）-PresentationandDiscussion12/23高科技公司之個案討論：「大立光電」－【資料來源：陳金枝、劉子歆、洪世章（2008），大立光電，2007，產業與管理論壇，10(4):82-98。】Movieabouttechnologicalstrategyforgroupdiscussion12/30Sharingwhatyou’velearnedinthiscourseandfinalreportpresentation(3hrs)(30mins/perperson)1/6Sharingwhatyou’velearnedinthiscourseandfinalreportpresentation(3hrs)(30mins/perperson)1/13TheWeekofTerminalExamination