策略管理问题

1July2005WorkshopwithSFAGMAgribusinessTrainingProgramJuly2005StrategicManagementIssuesValueAddedStrategyforAlbertaAgri-Food策略管理问题艾伯塔农业食品增值策略2July2005“EverythingIneedtoknowIlearnedonmyparent’sdairyfarm.”所有我需要知道我从我父母的牛奶农产学到了3July2005Management….?管理？4July2005Consulting….?咨询？5July2005You’reintheknowledgebusinessifyoucan’texplaintoyourMotherwhatyoudo!!?如果你不能向你妈妈解释你在做什么那你只有商业知识NancyBrown-Addison6July20051977-2005:TheEvolutionofStrategy1997-2005：策略进化•MWBA•OneMinuteManager一分钟管理•TotalQualityManagement全部质量管理•ThrivingonChaos!混乱的繁荣•MarketingWarfare市场战争•JustinTime正好及时•TheVirtualOrganization有效的组织7July2005TheEvolutionofStrategywithinAgriculture农业策略进化•Production–moreand/orbetter生产－更多和／或更好•EfficienciesandLoweringCosts效率和低成本•MarketingandTrade市场和贸易•DevelopingValueAddedEnterprises发展增值企业–FoodProcessing食品加工–IndustrialUses工业用途•InnovationandNewUses创新和新用途–Nutraceuticals营养物–Highvaluedindustrialapplications–finechemicals;plastics;高价值的工业用途－－精细化工，塑料8July2005Itallcomesdownto3basicquestions!全部归结为三个问题1.Sowhat?那又怎么？2.Whocares?谁关心3.What’sinforme?什么是为我的？9July2005StrategicManagementIssues:策略管理问题Therearetwomajorcategories:有两个主要分类•TechnicalIssues:技术问题–agronomy,nutrientmanagement,nutrition,financial,marketresearch,communications,informationtechnology农艺学，营养管理，营养，财政，市场研究，交流，信息技术•DirectionalIssues方向问题–Emergingand/ornewmarkets;evaluatingchoices;feasibility;businessplanning,facilitation显现的和／或新的市场，评估选择，可行性，商业计划，简易化10July2005SowhatdidIlearnonmyparentsdairyfarm?我从我父母的牛奶农场学到了什么？•Thereisnosubstituteforhardwork!没有什么是努力工作的替代品•Youonlygetoutwhatyouputin.你只会得到你付出的•Themoreyoulookafteryourmostproductiveassets,themoreyougetback!你越照看你最多的生产资产，你就得到越多•Don’tbesomethingyou‘renot!不要成为你不是的人11July2005Mypersonaltrainingground我个人训练范围•MarketResearch–市场研究–qualitative&quantitative质量的和数量的•ProgramEvaluation项目评估•MarketingPlanning市场计划•MarketingCommunications市场交流•SalesandMarketingManagement少收和市场管理•StrategicPlanning策略计划12July2005Somemoregemstoconsider!一些更多的精华去考虑13July2005“Therearenoanswers…….justquestions!!!”JackKerouac没有答案,只有问题14July2005“Theheightofhumanwisdomisthatweknownothing.”LeoTolstoy人类智慧的高度是我们什么都不知道15July2005ChangingCourse!改变课程TheValueAddedStrategyfortheAlbertaAgri-FoodSector艾伯塔农业食品部门增值策略16July2005Background:背景•Alberta–largelandbase,lowpopulation艾伯塔—大量土地,人口少•Historically–producersofgrains,oilseeds,feedercattle历史上就是谷物,油种子的生产者和牛饲养者•Changesintransportationpolicies–significantimpactonproductioneconomics改变交通政策---对生产经济有明显影响•RatioofValueAddedtoFarmProduction–1:1增值对农场生产的比例•Strongsenseofnewopportunity强烈的感觉新机遇17July200518July2005Trends:趋势1.Stronggrowthinconsumerorientedfoodproducts以消费者为导向的食品产品增长2.GrowthinAsia–willleadtheworld亚洲增长—将会领导世界3.Growingconcernswithenvironment,foodsafety,foodsforhealth考虑到环境,食品安全,食品健康的增长4.Strategicalliances,supplychainmanagementwillbecriticalforgrowth策略联盟,供应链管理将对发展很重要5.Traditionalsitingfactorsdeclininginimportance–insteadR&D;technology;skilledpersonnel,marketdistribution传统的引用因素在重要性方面下降–大体的是研发,技术,技术人员,市场分配19July2005ComparativeModels:相对模型•Ontario(Canada)安大略(即拿大)•USA美国•UnitedKingdom英国•Netherlands荷兰•Denmark丹麦20July2005TheAlbertaPosition:艾伯塔的位置1.Costcompetitive–grains,oilseeds,livestock成品竞争—谷类,油种子,牲畜2.Limitedresearch&development有限的研究和发展3.Distanttomarket与市场有距离4.MarketingStructures–strongcommodityorientation市场结构—强烈的商品导向5.Majorityofprogramsandresourcesdirectedtoproduction大多数项目和自然都指向生产21July2005Conclusion:结论“Thedemandforagri-foodandfibreproductsischangingrapidly….unlessAlbertaembarksonadifferentstrategyfromwhatiscurrentlyinplace,itrunstheriskoffallingbehindasasupplierofvalueaddedproducts.”对农业食品和纤维产品的需要变化很快…除非艾伯塔从现在现存的着手不同的策略,将来有危险会落在增值产品提供者的后面22July2005Recommendations:推荐StrategicInitiative1:策略主动1CreateandFosteraValueAddedCulture创造和促进增值文化StrategicInitiative2:策略主动2EstablishAlbertaasaKnowledgeandInnovationCentreforselectednewuses建立艾伯塔为一个新用途的知识和创新中心StrategicInitiative3:策略主动3Developnewmarketingsystems(valuechains)发展新市场系统(价值链)23July2005TheVision:景象“Albertawillbeamajorsourceofhighquality,safe,differentiatedfoodproductssuppliedbyfoodproducerswhoaredynamic,customerfocusedandpartofmanagedsupplychainsintostrategicmarkets.Albertawillalsobeakeysourceofnewusesforfoodandfibreandbeknownasacentreofknowledgeandexpertiseinselectedareas.艾伯塔将会成为高质量,安全,多种食品产品的中心,由动态的,关注消费者的,是策略市场管理供应链一部分的生产者提供Finally,Albertawillbecharacterizedbyahighlevelofco-operationacrossallstakeholders….”最终,艾伯塔将成为众多成员中的高水平的合作者24July2005GuidingPrinciples:指导原则1.Buildonstrengths建立实力•Cereals,oilseeds,beef,pork谷类食物,油种子,牛肉,猪肉•GatewaytothePacificRim太平洋边缘的大门2.Amarketdrivenfocus市场驱动关注3.RecognizedResearch&DevelopmentExcellence承认的然就和发展优秀4.FormationofSupply(ValueChains)供给形成(价值链)5.Focusonqualityandfoodsafety关注质量和食品安全6.Commitmenttotraining许诺训练7.Beneficiarypays受惠人支付25July2005TheStrategy:策略FormationofAlbertaValueAddedCorporation(AVAC)艾伯塔增值企业的形成1.FoodandFeedCentre食品和饲料中心2.NewUsesCentre新应用中心3.SpecialServices特别服务•BusinessDevelopment商业发展•SupplyChainManagement供给链管理•Training训练•Financialservices金融服务26July20058YearsLater8年后Results:结果1.AVAC–formedin1997andnowamajorinvestorinagri-valueAVAC—于1997年形成,现在是农业价值AVAC的主要投资者2.ValueChainInitiative–formedin