搜索
[]、、。[][]J524.3[]A[]1003-3653(2010)01-0143-02[]2009-09-18[](1977~)。(443002)“”“”。“”“”。、、。[1](p73)。、、。。。。、、。、、。。。[2](p36)。。。1.。、、、。[3](p9)。、。。2.。、、、、、。、、、、、、、。[4](p30)3.18~40。。。、、、、、、。4.、。[3](p10)。、、。。5.。。、。、、、ARTSEXPLORATION20102241Feb．2010Vol．24No．1143201024198。。、、、。、。。、。1.。FLASH。、。2.、、。[5](p65)、、。。3.(、、、)、、、。、。。[5](p64)4.。FLASH58。5.。、。、。。6.、、、。。、、。[6](p35)、、。、。[7](p247)。、(RichMedia)。、。[1],.———[J]..2004,122(7)73~75.[2].[M].:,2001.[3],.[M].:,2004.[4],.[M].:,2002.[5].[J]..2001,102(4)64~65.[6].[J]..2003,157(10)35.[7],.[J]..2007,28(12)246~347,253.144201024198ChineseCharactersinVisualCommunicationDesign“Style”and“Form”ZHANGBo[Abstract]InvisualcommunicationdesignChinesecharactersisavisu-alsymbol,ascharactersfunctionappearaswellasshowdifferentrepre-sentationstyleandartform,makeupofabundantvisualinformationwithothervisualsymbol.AnalyseChinesecharacters“style”and“form”,explainChinesecharactersinvisualcommunicationdesignascharacterslayout,canalsoconstituteawayreflect,butalsoagraphicformofemersion,butalsobeabletoimagetheformofrepresentation.Chinesecharactersismulti-preformancevisualsymbol,invisualcommu-nicationdesignistherichestChinesenationalcharacteristicsandculturalcharacteristicsoftheessence.[KeyWords]visualcommunicationdesign,visualsymbol,representationstyle,artformFolkChineseCharacterArtVisualShapeandAttitudeXIELin[Abstract]Chinesecharactersisahieroglyph,somepeoplemakeuseofthecharacteristicsofhieroglyphstodeformChinesecharactersstrokes,somepeopleputintoapaintingofChinesecharacters,somepeopledecoratedwithpicturesofChinesecharacters,andsoon.FolkChinesecharactersarerichandcolorfulfolkculture,peoplewithpeaceofmind,tolerant,andoptimisticattitudetocreatethefolkChinesecharacterart.[KeyWords]Chinesecharacters,attitude,folkart,imagerythinkingAnAnalysisoftheDecorativeCharacteristicsofLivingCeramicsLIUYingrui[Abstract]Livingceramicsasanemotionalartoftheapparatus,itisbothhavethefunctionofdaily-use,andalsohavetheuseofmodernceramicmaterials.Decorationisstilloneoftheintrinsicelementsofthelivingceramics.Differentfromtraditionalceramics,decorationoflivingceramicsintegratedintheprocessofmolding,namely,thestructureofdecoration;integrationoffiringanddecoration,decorationorfiring.[KeyWords]livingceramics,decorativecharacteristics,molding,firingAscertaintheCriticalFunctionofLifeCeramicArtJINYinzhen[Abstract]Theusefulandaestheticfunctions,whichisalwaysascribedtothemainfunctionsoflifeceramicart.Whenweareenjoyingandplayingthesefamiliarandstrangelifearticleceramics,weshouldsenseadeepfunctionoflifeceramicart,thatiscriticalfunction.Itisbe-causeoflifeceramicartquietlyshowusthecornerwherewehaveneverseenthroughbyuseofthevisuallanguage,atthesametime,italsoquietlygiveussomequestions,andthequestionswehaveneverbeenthought.[KeyWords]lifeceramicart,criticize,deny,expression.ConstructingCity’sEcologicalHarmonyforHuman’sLivingSurroundingsZHAOYang[Abstract]Cityisaveryimportantplaceofhuman’sliving.Theem-phasisontheecologicalharmonyinconstructingthecity’slandscapeisrelatedtohuman’slifeanddeathandthequalityofliving.City’se-cologicalenvironmentconsistsofnotonlynaturalecologicalenvironmentbutalsosocialandhumanitiesecologicalenvironment.Thispaperex-pandshowtoconstructcity’slandscapewithecologicalharmonyfromthesetwosides.[KeyWords]urbanlandscape,ecologicalenvironment,harmonyDiscussionoftheTextureLanguageofWatercolourPaintingPANXiaoyan[Abstract]Textureisanimportantfactorofwatercolorpainting.Thetexturecanproducedaestheticfeelingbyanalyzedhowtoexerciseitinwatercolorpainting.Thetexturecanformerartiscconceptioninwatercol-orpainting.[KeyWords]texture,artisticconception,confusion,sensibilityAbnormalArtisticAdvertising“Beauty”AndPresentSituationJIANGXueqin[Abstract]Unusualartisticadvertisingaestheticsinlinewiththeadver-tisingfunction,whichiseye-catching,generateinterestanddesiretoaf-fecttheconsciousnessandbehavior.Abnormaldevelopmentofadvertis-ingart,aswellaspost-modernisminthecontemporaryconceptofthestateunderthenote,anditsemergence,developmentandprosperityareinaspecificcontextofthetimesembodied.Itisadouble-edgedsword,positiveandnegativeeffectsofco-existence,weneedtobetreatedreasonablyandcreate.[KeyWords]abnormalart,advertising,illusiondoctrine,weirdpostersWebAdvertisingDesignStrategyandDesignPrincipleXIAYuansheng[Abstract]Webadvertisementaudiencestructure,andconsumerpsychol-ogy,visualperceptionasthestartingpointofthisarticle,combinedwithwebadshavetimelypromotionsandbrandingofthebasicfunc-tionsofwebadstoexplorethemainelementsofdesignplanning,Ex-tracttheoverallprincipleofthewebadvertisementdesign,demonstrationwebadsintegrationanddesigncreativefeasibility.[KeyWords]webadvertisement,designstrategy,designprincipleOnOutstandingDecorationsDesignofProductsZHANGHong[Abstract]Byreviewingthedevelopmentofdecorationdesignofprod-ucts,functionsandclassificationsofdecorationsdesignaregeneralizedfully.Contemporarydecorationdesignisalwayschallengedbythecon-flictsbetweencustomers’acuteindividualdemandandmass-productionindustrialization.Aimingtoresolvethis,thedesignersshouldalwayskee