课程名称(中文)策略管理

課程名稱：（中文）策略管理（英文）StrategyManagement開課單位資管專永久課號IIM5270授課教師：楊千學分數3必/選修選修開課年級*先修科目或先備能力：N/A課程概述與目標：Strategieshaveamajorimpactonanorganization’sperformance.Astrategyisanactionacompanytakestoattainoneormore(achoice)ofitsgoals.Wewillinvestigateanddescribeprosandconsofthevariousstrategiesacompanycanpursue.Wealsowillcovertheanalyticaltechniquesandskillsnecessarytoidentifyandexploitstrategiessuccessfully.教科書（請註明書名、作者、出版社、出版年等資訊）楊千著，策略管理-理論與實務，華泰文化，2007年課程大綱分配時數備註單元主題內容綱要講授示範習作其他IntroductionandImplementationofStrategicManagement1.TheSMprocess2.Thenatureofcompetitiveadvantage:external&internalanalysis3.Business&Corporatestrategies4.Implementingstrategy306教學要點概述：1.學期作業2.考試狀況3.評量方法1.participation:20%2.Exams:50%3.Assignments:30%4.教學方法及教學相關配合事項(如助教、網站或圖書及資料庫等)師生晤談排定時間地點連絡方式Monday,13:00-14:00MB30757413教學進度表週次上課日期課程進度、內容、主題12.18OverviewofStrategicManagement22.25OverviewofStrategicManagement33.3ExternalAnalysis43.10ExternalAnalysis53.17InternalAnalysis63.24InternalAnalysis73.31Business-LevelStrategicAnalysis84.7Business-LevelStrategicAnalysis94.14Mid-term104.21Function-LevelStrategicAnalysis114.28Function-LevelStrategicAnalysis125.5Function-LevelStrategicAnalysis135.12Corporate-LevelStrategicAnalysis145.19Corporate-LevelStrategicAnalysis155.26Corporate-LevelStrategicAnalysis166.2Planning,BudgetingandProcesses176.9Planning,BudgetingandProcesses186.16FinalExam