跨部门需求战略目标独有战略目标(ppt 37)

共享战略目标公司部门跨部门需求战略目标贡献战略目标独有战略目标战略目标/指标分解的类别范例提升销售收入--提升销售收入销售收入--销售收入提升盈利能力--控制成本利润总额--单位成本提升设备利用率--加强销售预测设备利用率--销售预测准确率公司部门公司部门部门1部门2强化档案管理档案完整率部门1客户角度xxxxxxxxx内部角度xxxxxxxxx学习角度xxxxxxxxx支持单位如何对成本、收入或是资产利用作出贡献?谁是我们的（内部）客户，他们的需求和期望是什么?支持单位平衡计分卡分解存在的问题:财务角度xxxxxxxxx为了支持客户需求和期望，我们本身的内部目标是什么?我们应该开发哪种技能和／或技术?我们应该如何对企业文化方面的目标作出贡献？在分解过程中,平衡计分卡被转化到支持单位职能部门指标分解—分解距阵图（举例）4.打造核心技能3.提供及时交货2.提供良好服务12431.降低成本上级目标上级指标物流部门指标降低成本利润额单位物流成本提供良好服务客户满意度(服务)客户响应及时率提供及时交货按时出货率按时出货率打造核心技能完成培训的员工比率接受培训的员工人数上级卡分解卡（举例）指标分解帮助迅速将指标分析到支持部门多数企业设计根据其战略制订战略图，并分解到业务和主要支持部门向下分解时–事业部,部门,和支持单元(如质量控制)–可以用简单的矩阵卡突出上级战略图中本单位有直接影响的目标。因为形成矩阵卡不需要做战略规划来支持，所以简便易行。组织协同的关键控制环节财务IT董事会公司战略更新职能战略更新HR23公司战略图董事会战略图公司战略图职能战略图公司支持单元公司规划流程财务IT业务单元战略更新支持单位战略更新HR65业务单元战略图支持单位的服务支持单位整体业务规划流程7客户供应商/联盟48公司战略图业务单元战略图公司职能战略图业务单位职能战略图X=协同检测点1组织协同分析的原理•战略图•衡量指标•行动方案•日常运营落实形式协同分析部门提出战略关联项的部门跨部门需求分析是强化部门协同的有力工具1-需求项的输入4-工厂/部门战略图和计分卡的完善5-公司层面战略图和计分卡的完善2-改进项的输入3-资讯的整合EmployeeSurveyPersonalBSC(%)StrategicCompetencyAvailabilityStrategicInformationAvailabilityL1ClimateforActionL2CoreCompetenciesandSkillsL3AccesstoStrategicMotivatedandPreparedWorkforceNewProductROINewProductAcceptanceRateDealerQualityScoreYieldGapUnplannedDowntimeInventoryLevelsRun-outRateActivityCostvs.CompetitionPerfectOrdersNumberofEnvironmentalIncidentsDaysAwayfromWorkI1InnovativeProductsandServicesI2Best-in-ClassFranchiseTeamsI3RefineryPerformanceI4InventoryManagementI5IndustryCostLeaderI6OnSpec-OnTimeI7ImproveEnvironmental,Health&SafetyBuildtheFranchiseIncreaseCustomerValueOperationalExcellenceGoodNeighborShareofSegmentinSelectedKeyMarketsMysteryShopperRatingDealerGrossProfitGrowthDealerSurveyC1DelightTargetedConsumerC2ImproveDealerProfitabilityDelighttheCustomerWin-WinDealerRelationsROCECashFlowNetMarginRank(vs.Competition)FullCost/gallonDelivered(vs.Competition)VolumeGrowthRatevs.IndustryPremiumRatioNon-GasolineRevenueandMargin战略性指标StrategicMeasuresF1ReturnonCapitalEmployedF2ExistingAssetUtilizationF3ProfitabilityF4IndustryCostLeaderF5ProfitableGrowth战略目标StrategicObjectives战略主题StrategicThemesFinancialCustomerInternalLearning&GrowthFinanciallyStrongEmployeeSurveyPersonalBSC(%)StrategicCompetencyAvailabilityStrategicInformationAvailabilityL1ClimateforActionL2CoreCompetenciesandSkillsL3AccesstoStrategicMotivatedandPreparedWorkforceNewProductROINewProductAcceptanceRateDealerQualityScoreYieldGapUnplannedDowntimeInventoryLevelsRun-outRateActivityCostvs.CompetitionPerfectOrdersNumberofEnvironmentalIncidentsDaysAwayfromWorkI1InnovativeProductsandServicesI2Best-in-ClassFranchiseTeamsI3RefineryPerformanceI4InventoryManagementI5IndustryCostLeaderI6OnSpec-OnTimeI7ImproveEnvironmental,Health&SafetyBuildtheFranchiseIncreaseCustomerValueOperationalExcellenceGoodNeighborShareofSegmentinSelectedKeyMarketsMysteryShopperRatingDealerGrossProfitGrowthDealerSurveyC1DelightTargetedConsumerC2ImproveDealerProfitabilityDelighttheCustomerWin-WinDealerRelationsROCECashFlowNetMarginRank(vs.Competition)FullCost/gallonDelivered(vs.Competition)VolumeGrowthRatevs.IndustryPremiumRatioNon-GasolineRevenueandMargin战略性指标StrategicMeasuresF1ReturnonCapitalEmployedF2ExistingAssetUtilizationF3ProfitabilityF4IndustryCostLeaderF5ProfitableGrowth战略目标StrategicObjectives战略主题StrategicThemesFinancialCustomerInternalLearning&GrowthFinanciallyStrongEmployeeSurveyPersonalBSC(%)StrategicCompetencyAvailabilityStrategicInformationAvailabilityL1ClimateforActionL2CoreCompetenciesandSkillsL3AccesstoStrategicMotivatedandPreparedWorkforceNewProductROINewProductAcceptanceRateDealerQualityScoreYieldGapUnplannedDowntimeInventoryLevelsRun-outRateActivityCostvs.CompetitionPerfectOrdersNumberofEnvironmentalIncidentsDaysAwayfromWorkI1InnovativeProductsandServicesI2Best-in-ClassFranchiseTeamsI3RefineryPerformanceI4InventoryManagementI5IndustryCostLeaderI6OnSpec-OnTimeI7ImproveEnvironmental,Health&SafetyBuildtheFranchiseIncreaseCustomerValueOperationalExcellenceGoodNeighborShareofSegmentinSelectedKeyMarketsMysteryShopperRatingDealerGrossProfitGrowthDealerSurveyC1DelightTargetedConsumerC2ImproveDealerProfitabilityDelighttheCustomerWin-WinDealerRelationsROCECashFlowNetMarginRank(vs.Competition)FullCost/gallonDelivered(vs.Competition)VolumeGrowthRatevs.IndustryPremiumRatioNon-GasolineRevenueandMargin战略性指标StrategicMeasuresF1ReturnonCapitalEmployedF2ExistingAssetUtilizationF3ProfitabilityF4IndustryCostLeaderF5ProfitableGrowth战略目标StrategicObjectives战略主题StrategicThemesFinancialCustomerInternalLearning&GrowthFinanciallyStrongEmployeeSurveyPersonalBSC(%)StrategicCompetencyAvailabilityStrategicInformationAvailabilityL1ClimateforActionL2CoreCompetenciesandSkillsL3AccesstoStrategicMotivatedandPreparedWorkforceNewProductROINewProductAcceptanceRateDealerQualityScoreYieldGapUnplannedDowntimeInventoryLevelsRun-outRateActivityCostvs.CompetitionPerfectOrdersNumberofEnvironmentalIncidentsDaysAwayfromWorkI1InnovativeProductsandServicesI2Best-in-ClassFranchiseTeamsI3RefineryPerformanceI4InventoryManagementI5IndustryCostLeaderI6OnSpec-OnTimeI7ImproveEnvironmental,Health&SafetyBuildthe