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220462006/11投稿日期：2006年10月4日 完成修改日期：2006年10月18日462006/11221AbstractInthesefewyears,duetochangesofsocial,politicalandeconomicenvironmentsinthewholecountry,therearesomereformsonoureducationalorganizations.Alongwiththetrendofknowledgeeconomics,lotsofcountriesaroundtheworldstarttoimprovetheireducationortodevelopstudents’creativity.Nowadays,Taiwan’selementaryandhighschoolsalsofaceachallengetocompetitionoftheeducationalmarket.Basedonthetheoryfromthebook“BlueOceanStrategy”andthebasicactionstrategymodel,thestudywilldiscusshowtomanageaschoolincreativeways.Moreover,toproducecreativeblueprintsandvisionsforschoolsfromthesuccessfulmodelofBlueOceanStrategy,thestudywillprovidecreativestrategiesaboutschoolmanagement.Thestudyaimsathelpingschoolstaffbuildtheirownblueoceanstrategyintheeducationalfield.Onlyoncooperation,creativityandconsensusofthewholestaff,ourschooleducationwillbeabletomakegreatprogressandimproveoureducationalquality.Keywords:themodelofBlueOceanStrategy,creativemanagement,creativemanagementinschools200321200220042002BlueOceanStrategyBlueOceanStrategy2005INSEADW.ChanKimReneé222462006/11Mauborgne12030150strategicmoveSwatchSwissWatchSwatchSwatchSwatchBlueOceanStrategyvalueinnovation-462006/11223strategicmovevalueinnovationalternativesubstitutestrategicgroup224462006/11influencerpurchaseruservs.462006/11225(buyerutility)(strategicprice)(cost)(adoptionhurdles)1980226462006/11Rogers1995Mohr19692006200220061999200220052003FarinaKelly19832002462006/1122720042120052005228462006/1111200520051.2.3.4.5.6.7.8.9.10.20061.2.3.4.5.6.7.462006/11229SWOTPEST2005point-to-point230462006/11462006/1123120061.2.3.232462006/1166?