策略是什麼?策略:是所有創意的來源SKII要告訴消費者的是,用了它讓你的皮膚變的晶瑩惕透,沒有細紋,不怕你靠近看.輕鬆打==不用每月交月租費策略的定義源自古希臘字Strategos,意指將軍用兵之術章氏大字典定義:計劃與引導大規模軍事行動的科學,換言之即運用所擁有的資源力量,指揮軍隊去打敗敵軍或減輕敗績的科學及藝術.策略的定義古人稱之為,計謀.管子:一年之計,莫如樹穀十年之計,莫如樹木百年之計,莫如樹人生管系統七階層次作業架構遠期結構性產能(遠遠遠)長期結構性產能(遠遠)一般結構性產能(遠)一般結構性產能(中)非結構性產能(中)產量規劃(近)裝配生產執行(細)裝配生產執行(微)期間3年1-3年3-12個月12-26周12-26周4-12周1-4周1周依據資料1.中期三年成長策略2.中期三年營運目標1.中期三年營運目標2.年度營運目標1.年度營運目標2.重要客戶生產計劃3.客戶產業市場情報4.主要競爭對手產品策略1.制造策略2.年度產品家族/系列生產規模需求3.12周產品產能規劃書(BY料號/客戶/周)4.生產/銷售實績1.12周產品產能規劃書(BY料號/客戶/周)2.生產/銷售實績3.原/物料庫存資訊4.競爭導向產品標準交綱L/T規劃1.12周銷售預測2.K&S客戶安全庫存計劃3.G客戶庫存計劃訂單4.S/K客戶計劃訂單1.客戶訂單(交貨通知單)2.生產協調單1.派工單1.客戶訂單/生產協調單受入作業2.客戶訂單/生產協調單交期CFM3.R&S客戶安全庫存計劃執行作業4.成品倉出貨發貨中心作業5.成品交運客戶物流狀況掌握6.四周成品裝配生產計劃7.一周成品裝配生產計劃(周/日)及派工8.包裝材料需求展開作業9.包裝材料請購作業1.執行裝配工令一周生產計劃日/節2.裝配線生產另組件物料供應作業3.裝配線生產進度控制生產報表作業4.合格成品交貨產品處成品倉庫作業另件生產執行(細)另件生產執行(微)工作項目1.土地2.廠房3.員工宿舍/餐廳1.動力/環境工程2.通信/資訊系統網路3.經營管理/技術人力資源4.關鍵性技術能力資源1.產品銷售/價格/制造/開發策略2.年度產品家族/系列生產規模需求(BY月)3.12周產品產能規劃書(BY料號/客戶/周)4.競爭導向產品標準交貨L/T規劃1.沖壓/成型/壓鑄/電鍍械生產設備(含周邊)需求規劃2.沖模/成型模/壓鑄模生產線之需求規劃3.模具/自動化/另件之需求規劃4.自制另件/成品生產廠區規劃5.直接生產作業/支援性人力規劃6.自制/外制/外買計劃1.長交期購原物料交貨L/T規劃2.自制另件標準交期L/T規劃3.長交期原物料需求計劃4.長交期原物料庫存水准計劃1.4-12周成品生產計劃2.4-12周另件生產計劃3.1-4周另件生產計劃與派工作業4.內外購另組件需求展開5.內外購原料需求展開6.內外購另組件/原料請購作業7.K&S客戶安全庫存規劃8.成品倉/另件倉/發貨中心調撥活用作業主要原料/另件庫存量控制9.主要原料/....K&S=KEYANDSTRATEGYG=GENERALS/K=STRATEGYORKEY1.派工單受入作業及交CFM2.4周另件生產計劃3.饈材料需求展開計劃4.包裝材料請購作業1.執行生產派工1周生產計劃日/節2.生產機台原料供應作業3.另件生產進度控制及生產報表作業4.合格另件交貨制造處另件倉庫作業集合系統主系統次系統支系統子系統微系統系統層次統籌系統●策略執行系統執行系統●目的●流程+表單引導系統引導系統●目的●指導原則定位系統●策略●目的●指導原則方向時機程度邊際利潤隨時年度5%原廠直接交易現在主動.:65%(已達成)被動:90%(已達成)2ndSource開發現在Compaq/Intel/Apple統購現在所有零件每個料號最少兩個供應商隨時所有零件增加自制率隨時電路板,機構件...長期合作現在所有供應商付款條件延長現在所有供應商=前提付款準時就近採購客戶承認以被動元件為主VendorManagementInventory現在一般物料:2wks,特殊:先備原料長交期物料管控現在80/20management提高週轉率隨時成品:2wks物料:1wk運物條件:DDPHK現在所有供應商標準成本修訂每月稽核掌握採購成本/邊際利潤料號系統整合現在資源共享e-拍賣隨時減少呆料採購策略PRICE報價採購價Q1Q2Q3Q4Time邊際利潤採購策略,因時制宜BusinessModel:BycustomerBytimeframeByMarketstatusByclassificationByLifeCyclePRICompaqCE報價採購價Q1Q2Q3Q4Time邊際利潤PRIINTELCE報價採購價Q2Q3Q4Q1/02Time邊際利潤PRIAPPLECE報價採購價Q2Q3Q4Q1/02Time邊際利潤AppleBusinessModelP52MLBscheduleThemonthwith5wks/4wksThemonthw/5weeksThemonthw/4weeksThemonthw/5wks1stQuarterPeriod1OctoberSMTWTFS112345674028910111213144131516171819202142422232425262728435293031123444123451.Mondayofwk1:BestcommoditypricebyAppleLarrytoQ-run2.Fridayofwk1:a.ComponentTempleteformaterialscostanalysisbyQ-runtoAppleb.PPVformatof2monthsagobyQ-runtoApple3.Wk2-3:Costanalysis&negotiationwithApple/Vendor4.Fridayofwk3:TransformationcostbyQ-runtoApple5.Fridayofwk4:CostfinalizedfororderofthecomingmonthbyApple6.Mondayofwk5:Q-rungetfinalorderfromSABRemarks:a.LongtermschedulebyAppleMPS;b.Production/DeliveryschedulebySABMPSandPOThemonthw/4wks1stQuarterPeriod2NovemberSMTWTFS1567891011452121314151617184631920212223242547426272829301248123451.Mondayofwk1:BestcommoditypricebyAppleLarry2.Fridayofwk1:a.ComponentTempleteformaterialcostanalysisbyQ-runtoAppleb.PPVformatof2monthsagobyQ-runtoApple3.Wk2:Costanalysis&negotiationw/Apple/Vendor4.Fridayofwk2:TransformationcostbyQ-run5.Fridayofwk3:CostfinalizedfororderofthecomingmonthbyApple6.Mondayofwk4:Q-rungetfinalorderfromSABRemarks:a.LongtermschedulebyAppleMPS;b.Production/DeliveryschedulebySABMPSandPOP57JulyComponentallocation-PassiveS/NPART#DESCRIPTIONUniqueV1Price%V2Price%toP571101S4000RES,FF,0OHM,5%,1/4W,SMDKOA0.006870%2101S4100RES,FF,1/4W,5%,1OHM,1210,SMDKOA0.006870%3101S4101RESFF10OHM,5%P57KOA0.006870%4126S1020CAPELECT100UF6.3V20%Nichicon0.02860%5126S1023CAPELECT100UF35V20%Nichicon0.066100%6127S2217CAP,TANT,22UF,20%,AVX0.08470%Kemet0.09830%7127S4714CAP,TANT,47UF,20%,16V,SMDAVX0.2530%8131S1013CAP,CER,10PF,5%,50V,0603,AVX0.005140%Phycom0.00430%9131S1014CAPCER10PF5%50P57AVX0.00640%Phycom0.003830%10131S1025CAP,CER,100PF,5%,50V,0603AVX0.005120%Phycom0.004120%11131S2224CAP,CER,220PF,5%,50V,0603AVX0.00620%Phycom0.005550%12131S2712CAPCER27PF50V5%AVX0.004550%Phycom0.00550%13131S3314CAP,CER,33PF,10%,50V,060AVX0.005120%Phycom0.00550%MASTERSCHEDULEPROCESSMSpullsdemandnumetrixinformationintoFLASHonMondayandcreatesProposedDemandPassMSgeneratesReflexFileforOMXBuyersMondayNoonMScreatesfinaldemandpassinFLASHMSsendsFinalDemandPasstoSubconviae-mailbyThursdayNoonMAXuploadgeneratedWednesdayEODMSsendsPRFtoSubconviae-mailbyMondayNoonOMXMSincorporatesweeklySDOMeetingDataINTELContractMfg.MSexportsProposed(PRF)datafromFLASHtoexcelspreadsheetWhat/When/HowMSsendsFLASHInterplantForecastFilebyMondayNoonAnalyzesPRFRTFsenttoIntelMSviae-mailbyWednesdayEODBUloadsi2totaldemandforecastonFridayCompleteRTFTuesdaynoonBuyersubmitsbuyofftoFoxconnMSMSexportsFinaldatafromFLASHtoexcelspreadsheetSubconMSloadsFinaldemandinMRPsystemSubconMSgathersalldatatocompleteRTFSubconconductsmaterialandcapacitywhat-ifandhasreadybyWednesdayEODSubconrevisesConsignmentPOsperFinalDemandpassandsubmitstoIntelBuyerConsignmentbuyoffissenttoSubconviae-mailTuesdayNoonFlashForecastFactorynotifiesIntelofshipmentSOtoInternalFactory/POtoExternalSuppliersCMreceivesconsignedgoodsCMBuildsCMnotifiesIntelofbuildcompletionorline