韩国企业在华投资战略研究

上海交通大学硕士学位论文韩国企业在华投资战略研究姓名：白康麟申请学位级别：硕士专业：技术经济及管理指导教师：屠梅曾20061201,,:RESEARCHOFINVESTMENTSTRATEGYOFKOREANCOMPANIESINCHINAABSTRACTKoreancompaniesareconsistentlyacceleratingtheirinvestmenttoChinaforthereasonofmuchcrampedKoreanmarketandnationalpolicyenlargingoverseasinvestment.Koreancompanies’investmentinChinawillbealsoincreasedafterwards.FromthepointofshapeofKoreancompanies’investmentintoChina,althoughtotalvolumeofeconomicgrowthstandsdefinitelyongrowing,howevergrowthofitsqualitykeepsaslowpace.Thatistosay,itcanbeestimatedbyreasonthatislesscompetitivepowerofmostKoreancompanies,comparedtootherforeigncompanies,causedbynotfulfillingsuitableinvestmentstrategyinChinesemarket,whichhasledtomakeKoreancompaniesevenbankrupted.Simultaneously,itembarrassessuccessofKoreancompaniesinvestinginChinaandalsoqualityofeconomicgrowth.Withunderstandingofit,thispaperpointoutthebestinvestmentstrategyofKoreancompaniesinChinathroughtheanalysisofforeigncapital’spolicybetweentwocountries,withthestatusofinvestmentofKoreancompaniesinChinaandtheirproblems.Nationalpolicyhasagreatinfluenceonoverseasinvestingofcompaniesandinfluxofforeigncapital.Exotericpolicyofforeigncapitallikelyexpeditesinfluxofforeigncapitalandconservativepolicyofforeigncapitallessensittheopposite.Therefore,whenonecountryestablishespolicyofforeigncapital,ithastoconsidersufficientlyitseconomicsituationfacedcurrentlyandthenchoosesnationalpolicyofforeigncapital.Therefore,thispaperfirstlyanalyzesforeigncapital’spolicyofChinaandoverseasinvestmentpolicyofKorea.TheanalysisoncurrentofKoreancompanies’investmentisveryworthtofindinvestmentstrategywhichismoresuitabletoChinesemarketwithmanyofexactfigureswhichspeciallyrelatestoinvestingprovincesandindustriesofKoreancompaniesinChina.UnderthesituationthatpolicyofforeigncapitalinChinatoforeigncompaniesismorestrengthening,KoreancompaniesconfrontmanycriticalissuesondoingtheirbusinessinChina.Theyneedtofindcountermeasurestothoseissueswhichcanbringseriousproblemstothem.Koreancompanieshavetoprogresssuitablemanagementtocriticalsituations(SAF)andalsoimplementthebestlocalizationstrategy.Simultaneously,thehavetolearnotheradvancedforeigncompanieshowtofitinChinesemarketwiththeirinvestmentstrategy.Thepaperisdividedintosixparts:ThefirstpartdescribesthecurrentsituationbetweenChinaandKorea’seconomicrelation,anditscausewiththenecessityofinvestmentstrategyofKoreancompaniesmoresuitableforChinesemarket.Thesecondpartillustratedforeigncapital’spolicyofChinathatstrivesformoreinfluxofforeigncompaniesandalsobeneficialpolicyofKoreaforcompaniesinvestingoverseas.ThethirdpartcontainsthecurrentsituationofKoreancompanies’investmentinChinavariousstatisticsandgraphs.TheforthparthascriticalaspectsofKoreancompaniesfacing.Thefifthpartpointsoutthecountermeasures(SAF)todealwiththosecriticalaspects,andlocalizationstrategysuitableforChinesemarket.ThelastpartistheconclusionwhichhasthethirdindustrythatKoreancompaniesmaybringmuchprofitsinChina,myopinionaboutthisresearchdividedintocreativepart,andlimitationinthispaperincludedKEYWORDSKoreancompanies,Chinesepolicyonforeigncapital,investmentandmanagement,localizationstrategy31.1.20902005R&D12.7%200714.8%2005R&D125012432020R&DGDP2%70%30%2020R&DGDP1.23%2.5%50%30%41.2.1992199821200310/4200446.6119921.1%20049.8%20061.3.562.1.2001WTOWTO200637(1).19801990-8(2).(3).40%(4).(5).(6).90(7).14392-1/200612006728%25%135%129%16%128%199%9%()97%86%2-220061200677,5507,605(55):0115.3%0212.7%0311%0410.4%05/069.9%15.2%9.0%(264),(67)200010R&DR&D(1).(2).(3).a.11b.c.ABd.e.199420051.0192005562005M&A12200667200732.2.2.2.1.50%13100030~1000302-3130~130/50%50%50%2.2.212-5,,,,,,142-4-90%-6~7%-10-70%80%-LIBOR+1%-10-5~6%-15--80%-5%-15-70%-6%-18-70%-3%-1015(1)(2)()(3)()(4)(5)()90%60~70%6~8%(1515%)122015~20%2-5--20%-24-,()-=(/)-,-,,2.2.316CallCenter,2-1Figure2-1SupportingsystemofKoreangovernmenttoitscompaniesinvestinginChinaKOTRA,KOTRA173.1.3.1.1190200378%GDP34%20%20%23%18%17%19%22%24%18%1080OEMOEMOEMITIBMAMD200376%20021.514%90%18199423.4%20037.2%10IBM60%100%80%70%19220033.7%376696.7%2003673929.6%20%20032205.35.3%2003788010.5%20.9%15%GDP2003199234.3%40.6%58%30%30199131.1%199132.9%24.5%22.0%199217.5%1.3%20199230%199213.4%199122.7%22.2%32183.1.2200591588.49%42AdidasNike1+119.42%1992110200560370%20%.3.1.319972219991997199851992199682.8%1997~20010.1%0.9%20011997,19.7199215.437.8%20.3%2001WTO10205200160885433200159834386200421.629.2%200337%7.8%200239.7%200338.7%200320057682223.4%20043510926.2%10+3(APEC)(ASEM)(FTA)2310+3200310010,000,00020,000,00030,000,00040,000,00050,000,00060,000,00070,000,000200420053-1()Figure3-1Comparisionofexport’stotalamountinthreecountries(unit:1000USD)3-1()20052/420053/420054/420061/420062/4()()()()()54585352198556810865411019596126349.654.245.356.147.960.344.647.145.451.921436223727722212623528025549719.523.020.615.818.77.019.413.019.420.41120197214342648201341.01.21.74.11.21.92.12.21.55.51561581751201712221673241971423-1()2414.210.015.26.814.412.313.815.015.05.9953112272106529934123478.72.010.64.18.92.98.21.69.41.9324338514843619865752.92.73.32.94.0